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Chinese Copywriter (Freelance, Simplified Chinese)
About WPP Production We are WPP Production - the unified global production company that brings together all of WPP's content producers, studios and craft experts into one connected organisation. We combine world-class human craft with next generation technology to originate, design, and deliver multi-channel content systems at scale. Built for borderless collaboration and powered by deep craft expertise, we are the production engine designed for today's always on, AI driven marketing world.
About WPP WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com.
Overview As an integral part of the team, the Freelance Copywriter (Simplified Chinese) will help shape the creative direction and transcreation of content in Simplified Chinese and be responsible for creating clear, concise and compelling copy for the client's web, in-store, eDMs and other marketing communication platforms in Singapore and Malaysia.
The ideal candidate is technically-savvy, possesses a keen eye and an exceptional attention to detail to ensure clarity and accuracy in each project copy. He/She should be flexible, adaptable and results-driven, with the skills to work across stakeholders and an ability to focus and prioritise in a fast-paced, ever-changing environment.
You will be required to build strong working relationships with both in-market and global teams to ensure the delivery of linguistically and tonally accurate campaigns that help the client’s products stand out in your market.
This role involves 3–4 engagements per year, and you should be comfortable committing to high-intensity campaign periods, which may require on-site support.
Responsibilities
- Transcreate/Write, copyedit, review, and elevate campaign copy that result in effective and compelling communication for the client’s brand and products across SEA
- Maintain consistency in the brand's tone of voice regardless of media format
- Ensure all messages are clear, follow the spirit of the English master copy and communicate the same strategic or product message
- Guide and maintain the quality of the translated long copy
- Review, rewrite and approve all translated marketing copy from our translation partners
- Work with a team of other copywriters, editors and translators and take full responsibility for the quality and accuracy of their work
- Validate TV, print and digital advertising created by our advertising agency and help steer the team in decisions made on behalf of the client
- 5 years experience as an advertising copywriter for Simplified Chinese language
- Creative thinker with solid copywriting and copyediting skills and thorough understanding of tone/brand voice
- Worked on tech brands (international and regional)
- Confident when presenting creative ideas and able to do that in a simple, clear way, with just the right amount of detail
- Cares about the craft and obsessed with excellent writing that is thoughtful, meaningful, clear, inspiring and provocative at times
- Exceptional verbal and written communication skills in Mandarin and English
- Understanding of language subtleties (especially when it comes to adapting creative)
- Team player – easy to get along with and able to work closely with Editors and wider production teams
- Possess a good sense of humour (trust us, there'll be days when you'll need it)Must be able to perform effectively and efficiently under time pressure.
- Must be flexible and able to adapt within an environment of constant change
- Must be able to travel to Singapore at times as required, occasionally a few times a year
