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Sales Merchandiser – Japanese Beauty & Personal Care (FMCG)
This role focuses on enhancing brand visibility, ensuring excellent in-store execution, and driving sales performance in pharmacies, supermarkets, and beauty stores.
Key Responsibilities
- Execute merchandising strategies for Japanese beauty and personal care products (skincare, cosmetics, haircare, hygiene)
- Ensure products are well-stocked, properly displayed, and aligned with brand guidelines
- Set up eye-catching displays, gondolas, and promotional areas to attract customers
- Monitor stock levels and coordinate replenishment with distributors or sales teams
- Conduct regular store visits to ensure compliance with planograms and merchandising standards
- Support event execution (if applicable), including setting up and dismantling displays and materials properly in accordance with brand guidelines
- Build strong relationships with store managers, beauty advisors, and retail staff
- Educate retail staff on product features, benefits, and Japanese brand positioning
- Track competitor brands, pricing, promotions, and market trends in beauty/personal care
- Ensure proper product rotation (FIFO), cleanliness, and tester availability (if applicable)
- Submit timely reports on sales performance, stock levels, and store feedback
Requirements
- Diploma or Degree in Business, Marketing, Retail, or related field
- 1–3 years of experience in sales or FMCG merchandising, preferably in beauty or personal care
- Strong interest in Japanese beauty trends and products
- Good communication and interpersonal skills
- Presentable, detail-oriented, and customer-focused
- Willingness to travel frequently between outlets
- Basic Microsoft Office skills (especially Excel) & Google Drive
- Experience handling FMCG
- Experience working with retailers like Watsons, Guardian, or major supermarket chains
- Knowledge of skincare routines and product ingredients
- Ability to conduct basic product demonstrations or support promoters
Key Performance Indicators (KPIs)
- Product availability and on-shelf presence
- Compliance with brand merchandising guidelines
- Sales growth per outlet/retailers/area
- Visibility and effectiveness of promotional displays
- Store visit coverage and reporting accuracy
Working Conditions
- Field-based role with frequent visits to pharmacies, beauty stores, and supermarkets
- May require weekend work during promotions or product launches
Compensation & Benefits
- Competitive salary + sales incentives
- Travel allowance / transport claims
- Staff discounts on beauty products
- Medical and insurance coverage
- Career progression in FMCG / beauty industry
