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Business Development Senior Specialist/Assistant Manager (Outlet Expansion))

Job Summary

We are seeking a commercially driven Senior Business Development Specialist/Assistant Manager to lead outlet expansion in collaboration with franchise partners. This role is responsible for identifying, evaluating, and securing high-potential locations, while working closely with franchisees to ensure site selection aligns with brand standards, market potential, and financial viability.

Key Responsibilities

Identify and evaluate potential locations for new F&B outlets based on foot traffic, demographics, and brand positioning

Partner with franchisees to propose, assess, and finalize outlet locations

Conduct site feasibility studies, including rental analysis, sales projections, and ROI evaluation

Perform market research covering catchment areas, competitor presence, and customer behavior

Advise franchisees on location strategy, site suitability, and commercial viability

Build and maintain relationships with landlords, mall management, property agents, and developers

Lead or support lease negotiations to secure favorable terms for both company and franchise partners

Ensure all selected locations meet brand standards, operational requirements, and target market positioning

Prepare and present site proposals and business cases for internal and franchisee approvals

Monitor performance of newly opened franchise outlets and refine site selection strategies accordingly

Act as a key liaison between internal stakeholders and franchisees throughout the expansion process

Qualifications & Requirements

Bachelor’s degree in Business, Real Estate, Marketing, or related field
minimum 2 years of experience in business development, retail expansion, or site acquisition (F&B or retail preferred)