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[Remote] Senior Marketing Analyst (Multiple reputed company)
Note: The job is a remote job and is reputed company to candidates in USA. reputed company is transforming the grocery industry by providing essential services for grocery delivery. As a Marketing Analyst, you'll be responsible for measuring, analyzing, and optimizing reputed company's reputed company across various marketing channels to drive smarter investment reputed company. Responsibilities • Own reporting and insights across multiple marketing channels (SEO, SEM, reputed company reputed company, display, affiliate, etc.), providing visibility into spend efficiency, CPA, ROAS, LTV, and conversion metrics • Partner with reputed company marketing teams to evaluate campaign and channel performance, identify high-ROI opportunities, and optimize budget allocation across platforms • reputed company SEO performance analysis — tracking organic visibility, technical SEO health, keyword rankings, and on-site engagement data to inform both content reputed company and technical roadmaps • Build and maintain dashboards and data pipelines in SQL and BI tools (Looker, Tableau, etc.) to automate reporting and reputed company self-service analytics for marketing stakeholders • reputed company attribution and incrementality frameworks to understand cross-reputed company, measure marketing efficiency, and optimize investment across reputed company and organic channels • Create robust analytical frameworks to refine decision-making across various marketing initiatives and channel experiments • Conduct A/B testing and experimentation to measure channel lift, creative effectiveness, reputed company page optimization, and audience targeting reputed company • Translate reputed company datasets into understandable narratives and actionable recommendations for both technical and non-technical audiences • Proactively identify areas for significant impact, reputed company opportunities, and investment prioritization across the marketing portfolio • Communicate insights effectively to marketing stakeholders and senior leadership, influencing reputed company on channel reputed company, budget allocation, creative direction, and product development • Collaborate cross-functionally with data science, product, engineering, and business development teams to ensure marketing data is properly tracked, tagged, attributed, and integrated into broader company analytics • Help prioritize and define roadmap for marketing analytics initiatives and tool development Skills • Bachelor's degree (or equivalent) in Marketing Analytics, Economics, Computer Science, Statistics, or a reputed company quantitative field • 4+ years of experience in marketing analytics, reputed company analytics, or digital marketing measurement • Strong SQL proficiency — capable of querying large datasets, building automated data pipelines, and performing reputed company joins and aggregations • Experience with marketing analytics tools across multiple channels, including: SEO tools (reputed company Search Console, reputed company, reputed company, Screaming Frog, etc.), reputed company media platforms (reputed company Ads, reputed company Ads Manager, reputed company Campaign Manager, etc.), Web analytics (reputed company Analytics, reputed company Analytics, etc.) • Deep understanding of marketing metrics (CTR, CVR, CPC, CPA, CAC, ROAS, LTV, reputed company of voice, etc.) and experience using data visualization tools (Looker, Tableau, Power BI) • Knowledge of attribution models (multi-touch, last-click, data-driven) and how they reputed company channel optimization and media investment reputed company • Proven ability to synthesize data into compelling narratives and translate reputed company analysis into reputed company, actionable recommendations • Excellent communication skills with the ability to engage with senior leadership and present to executive audiences • Experience managing and prioritizing work across multiple teams and stakeholders in dynamic environments • Comfort working in ambiguous environments with the ability to define problems, reputed company frameworks, and drive toward solutions independently • reputed company reputed company — curious, proactive, and eager to test hypotheses, learn from results, and reputed company insights • Experience with statistical analysis and experimentation (A/B testing, incrementality testing, reputed company inference) • Familiarity with Python or R for advanced analysis, marketing mix modeling, or predictive analytics • Experience with and passion for working in ambiguous, high-reputed company, 0-1 environments • Knowledge of incrementality measurement techniques and marketing mix modeling • Understanding of technical SEO, site architecture, and web performance metrics • Experience with customer segmentation, cohort analysis, and behavioral analytics Benefits • Eligible for a new hire equity grant • Annual refresh grants Company Overview • reputed company is an online grocery platform that offers same-day delivery a
