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Social Media Coordinator | Real Womb Recordings | Handshake
Real Womb Recordings (RWR), a growing prenatal and postpartum keepsake brand under Mary & Nancy LLC, is looking for a Social Media Coordinator to help grow our Instagram presence and support our upcoming brand launch.
About us:
RWR creates professionally engineered womb sound recordings — heartbeat, placental blood flow, and voice — as meaningful keepsakes and newborn soothing tools. We’re positioned as a science-backed, premium product for the “fourth trimester,” serving families across the DC/DMV area and a growing network of partner cities.
What you’ll do:
-Plan and execute a weekly Instagram content calendar (carousels, captions, Reels)
-Write educational captions covering topics like fetal nervous system development, newborn soothing, and the fourth trimester
-Support launch campaigns (e.g., our birth planning + recording session bundle promo)
-Track engagement and growth metrics, and suggest content adjustments
-Identify and support influencer/referral partner collaborations (doulas, photographers, sleep consultants)
-Develop and own a growth strategy for our Instagram account — following growth, engagement, and reach, not just content
What we’re looking for:
• Experience growing an Instagram account — for a brand, small business, or your own strong personal portfolio
• Understanding of the Instagram algorithm and what drives reach/discoverability (Reels, trends, hashtags)
• Comfort with Canva or similar design tools (branded templates provided)
• Interest in maternal health, birth work, or wellness a plus
• Self-starter who can set goals and track progress independently
• Strong writing voice — warm, science-informed, emotionally resonant
Details:
• Part-time / contract, remote-friendly
• Based in or familiar with the DMV area preferred