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Director, Membership, Performance Marketing, Media and Budget Reviews
About Crunchyroll
Founded by fans, Crunchyroll delivers the art and culture of anime to a passionate community. We super-serve over 100 million anime and manga fans across 200+ countries and territories, and help them connect with the stories and characters they crave. Whether that experience is online or in-person, streaming video, theatrical, games, merchandise, events and more, it’s powered by the anime content we all love.
Join our team, and help us shape the future of anime
About the role
Crunchyroll is looking for a Director, Membership, Performance Marketing, Media and Budget Reviews to help shape how we plan, invest, and measure our growth efforts.
Reporting to the VP, Membership Planning, you will lead growth planning, budget allocation, forecasting, and performance tracking across brand, performance marketing, lifecycle marketing, and other growth initiatives. You’ll work closely with Performance Marketing, CDI (Center for Data & Insights), Finance, and regional teams to help determine where we invest, measure what is driving performance, and ensure resources are going toward the highest-ROI opportunities.
This role is for someone with a background in management consulting, strategy and analytics, or marketing/growth analytics who brings structured thinking and a creative approach to solving problems, along with a strong understanding of markets and regions, marketing channels and attribution, and content-driven consumer businesses.
Key Responsibilities
- Lead marketing investment planning and budget allocation across brand, performance marketing, lifecycle marketing, and other growth initiatives.
- Own budget forecasting, tracking, scenario planning, and performance reporting in partnership with CDI (Center for Data & Insights) and Finance.
- Build budget allocation models using performance, ROI, and growth goals to guide investment decisions.
- Turn cross-channel marketing data into clear insights and recommendations for senior leaders.
- Partner with channel teams to design incrementality tests and use the results to improve campaigns and shift spend toward higher-ROI opportunities.
- Use attribution, incrementality testing, media mix modeling, content calendars, and seasonality to guide budget and marketing decisions.
- Establish and track KPIs, including free trial and paid subscriber performance and forecasts.
- Bring Growth, Finance, CDI, and regional teams together around priorities, budgets, forecasts, and business plans.
- Lead weekly growth reviews and initiative tracking, as well as executive and board-level reporting.
- Support the use of AI and machine learning in marketing decisions, including media mix modeling, spend allocation, and forecasting.
- Identify and support innovation pilots that have the potential to scale across Sony.
We are considering applicants available to work a hybrid schedule, with three days each week onsite at our Dallas office.
About You
- Strong analytical, strategic, and problem-solving skills, including financial modeling, business cases, executive presentations, and strategy development.
- Proven ability to manage large budgets across multiple markets and investment areas, partnering closely with Performance Marketing, CDI (Center for Data & Insights), and Finance.
- Fluency in both analytics and influence, with the ability to turn incrementality testing, budget performance, and AI insights into decisions on spend, priorities, and growth.
- Strong executive presence and communication skills, with the ability to influence and align senior leaders and cross-functional teams.
- Comfortable navigating changing priorities, ambiguity, and multiple projects at once.
- Proven ability to work across time zones, cultures, and teams in a global or distributed organization.
- Ability to help optimize investment decisions and scale AI-enabled marketing capabilities.
- Passion for anime, entertainment, or youth culture is a plus.
- MBA, analytics degree, or equivalent advanced degree preferred.
About the Team
Growth Planning and Budget Allocation team
This team will be responsible for both planning, tracking and allocating budgets across various functions (e.g. brand, performance marketing, lifecycle marketing) of the growth team to ensure we spend towards the highest ROI initiatives. This team will work closely with analytics (CDI), finance (Finance), marketing/growth and regional teams to continue to level up our budget allocation/tracking and free trial/paid subscriber tracking/forecasts, and lead the weekly growth meetings and initiative tracking process.
Why you will love working at Crunchyroll
In addition to getting to work with fun, passionate and inspired colleagues, you will also enjoy the following benefits and perks:
- Receive a great compensation package including salary plus performance bonus earning potential, paid annually.
- Flexible time off policies allowing you to take the time you need to be your whole self.
- Generous medical, dental, vision, STD, LTD, and life insurance
- Health Saving Account HSA program
- Health care and dependent care FSA
- 401(k) plan, with employer match
- Employer paid commuter benefit
- Support program for new parents
- Pet insurance and some of our offices are pet friendly
LifeAtCrunchyroll #LI-Hybrid
About our Values
We want to be everything for someone rather than something for everyone and we do this by living and modeling our values in all that we do. We value
- Courage. We believe that when we overcome fear, we enable our best selves.
- Curiosity. We are curious, which is the gateway to empathy, inclusion, and understanding.
- Kaizen. We have a growth mindset committed to constant forward progress.
- Service. We serve our community with humility, enabling joy and belonging for others.
Our commitment to diversity and inclusion
Our mission of helping people belong reflects our commitment to diversity & inclusion. It's just the way we do business.
We are an equal opportunity employer and value diversity at Crunchyroll. Pursuant to applicable law, we do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
Crunchyroll, LLC is an independently operated joint venture between US-based Sony Pictures Entertainment, and Japan's Aniplex, a subsidiary of Sony Music Entertainment (Japan) Inc., both subsidiaries of Tokyo-based Sony Group Corporation.
*Questions about Crunchyroll’s hiring process? Please check out our Hiring FAQs:* *
*Please refer to our Candidate Privacy Policy for more information about how we process your personal information, and your data protection rights:* *
Please beware of recent scams to online job seekers. Those applying to our job openings will only be contacted directly from @crunchyroll.com email account.
