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Senior Director, US Brukinsa HCP and DTC Marketing
<p style="text-align:left">BeOne continues to grow at a rapid pace with challenging and exciting opportunities for experienced professionals. When considering candidates, we look for scientific and business professionals who are highly motivated, collaborative, and most importantly, share our passionate interest in fighting cancer.</p><p style="text-align:inherit"></p><p style="text-align:inherit"></p><p><b>General Description:</b></p><p></p><p>Senior Director, US Brukinsa Marketing is responsible for the development and execution of the promotional strategy and tactical plan for both HCPs and Patients to support the brand’s 5 indications.</p><p>This position reports to the US BRUKINSA brand lead.</p><p></p><p><b>Essential Functions of the job: </b></p><ul><li>Lead, develop and execute the US promotional strategy for the Brukinsa, including, but not limited to message development, personal and non-personal promotional tactics, customer segmentation and targeting.</li><li>Ensure that all promotional strategies are informed and supported by field perspectives by working closely with Sales leadership.</li><li>Develop and execute on DTC TV strategy working with NPP lead on TV Media execution.</li><li>Collaborate with cross-functional partners in Market Access, Medical Affairs, Patient Advocacy, and Corporate Affairs to align on key strategies and messages across stakeholders.</li><li>Establish and maintain a productive partnership with members of the promotional review committee (PRC) and foster a collaborative environment in which to evaluate and assess promotional messaging.</li><li>Partner with Business Analytics to align on market research needs and implement methodology to assess promotional effectiveness.</li><li>Continually analyze the business landscape to identify customer and competitor insights and incorporate into promotional plans.</li><li>Ensure that all marketing activities conform to company guidelines and local laws.</li><li>Effectively communicate brand updates, strategies, and tactics across various forums including Quarterly Business Reviews, Field Meetings, and Leadership Team Meetings.</li><li>Contribute to the development of the annual operating plan and supervise and manage vendors to the approved promotional budget. </li><li>Coach and develop team members to achieve both business and individual objectives.</li></ul><p></p><p><b>Education Required: </b></p><ul><li>BA/BS degree required, MA/MS/MBA or other advanced degree preferred</li></ul><p></p><p><b>Qualifications:</b></p><ul><li>BS with 12 + years of pharmaceutical industry marketing or related experience (including sales, finance, forecasting, market research, etc.).</li><li>5+ years of experience as a marketing leader in oncology with experience in heme malignancies strongly preferred. Experience working in CLL is preferred.</li><li>5 + years of people management experience.</li><li>Biotech or pharmaceutical US marketplace launch experience required (NMEs and expanded indications), including Subpart H requirements.</li><li>Experience creating a DTC TV strategy and execution.</li><li>Experience in highly competitive markets.</li><li>Strong team player who can incorporate input from others and can generate consensus through inclusion.</li><li>Highly skilled in influencing cross-functional teams, including interfacing with key internal and external stakeholders and with scientific and commercial teams.</li><li>Excellent interpersonal, oral and written communication skills.</li><li>Proven ability to grow and develop others.</li></ul><p></p><p><b>Supervisory Responsibilities: </b>Yes</p><p style="text-align:inherit"></p><p style="text-align:inherit"></p><p style="text-align:left"><u><span>Global Competencies</span></u></p><p style="text-align:left">When we exhibit our values of Patients First, Driving Excellence, Bold Ingenuity and Collaborative Spirit, through our twelve global competencies below, we help get more affordable medicines to more patients around the world.</p><ul><li>Fosters Teamwork</li><li>Provides and Solicits Honest and Actionable Feedback</li><li>Self-Awareness</li><li>Acts Inclusively</li><li>Demonstrates Initiative</li><li>Entrepreneurial Mindset</li><li>Continuous Learning</li><li>Embraces Change</li><li>Results-Oriented</li><li>Analytical Thinking/Data Analysis</li><li>Financial Excellence</li><li>Communicates with Clarity</li></ul><p style="text-align:inherit"></p>Salary Range: $224,500.00 - $294,500.00 annually<p style="text-align:left"><span>BeOne is committed to fair and equitable compensation practices. Actual compensation packages are determined by several factors that are unique to each candidate, including but not limited to job-related skills, depth of experience, certifications, relevant education or training, and specific work location. Packages may vary by location due to differences in the cost of labor. The recruiter can share more about the specific salary range for a preferred location during the hiring process. Please note that the listed range reflects the base salary or hourly range only. Non-Commercial roles are eligible to participate in the annual bonus plan, and Commercial roles are eligible to participate in an incentive compensation plan. All Company employees have the opportunity to own shares of BeOne Medicines Ltd. stock because all employees are eligible for discretionary equity awards and to voluntarily participate in the Employee Stock Purchase Plan. The Company has a comprehensive benefits package that includes Medical, Dental, Vision, 401(k), FSA/HSA, Life Insurance, Paid Time Off, and Wellness.</span></p><p></p><p>We are proud to be an equal opportunity employer. BeOne does not discriminate on the basis of race, religion, color, sex, gender identity, sexual orientation, age, disability, national origin, veteran status or any other basis covered by appropriate law. All employment is decided on the basis of qualifications, merit, and business need. <span>In order to ensure reasonable accommodation for individuals protected by Section 503 of the Rehabilitation Act of 1973, the Vietnam Era Veterans’ Readjustment Assistance Act of 1974, Title I of the Americans with Disabilities Act of 1990, and any other applicable federal, state or local laws, applicants who require reasonable accommodation in the job application process may contact </span><span><a href="mailto:accommodationsus@beonemed.com" target="_blank" rel="noopener noreferrer"><span><span style="overflow-wrap: break-word; display: inline; text-decoration: inherit; hyphens: auto;">accommodationsus@beonemed.com</span></span></a><span>.</span></span></p><p></p><p></p>