Senior Content Writer - Remote

Before jumping in on all the information about the role and what you can bring to the table, let us introduce ourselves real quick.

About us

We are Insider, a B2B SaaS company that drives growth for its clients around the world. How are we achieving this? We are the #1 AI-native platform for Customer Experience and Marketing—offers marketers a single platform to deliver unique experiences per person, drive profitable growth, and unleash peak productivity and efficiency. Our platform connects data across channels, predicts future behavior with AI, and individualizes experiences from a single platform. We’ve unlocked unicorn status following our Series D round We are backed by top-notch investors, including Sequoia Capital, QIA, Riverwood, and Endeavor Catalyst, and trusted by 1200+ brands from high-growth startups to the most prestigious Fortune 500 companies such as Samsung, Coca Cola, Nike, L’Oreal, Singapore Airlines, Virgin, Nestle, Nissan, Lenovo, Puma, IKEA, Allianz, Dominos, Avon, CNN, and the list goes on.
Having recently unlocked unicorn status, Insider was congratulated for becoming one of the only woman-founded, women-led B2B SaaS unicorns in the world, to achieve $200M USD in CARR (Committed Annual Recurring Revenue). Insider was named a leader in the The Forrester Wave for Cross-Channel Campaign Management 2021, and Leader in the IDC MarketScape: Worldwide Omnichannel Marketing Platforms for B2C Enterprises 2023 Assessment. The company has been recognized in The Top 1% of all software companies worldwide in G2’s 2024 Software Awards, and named in The Top 10 Best Software Products with the most #1 rankings alongside other software legends like Google, Zoom, and Monday.com. According to G2’s Spring’24 reports. Insider is also the #1 G2 Leader in 6+ categories, including Customer Data Platforms (CDP), Personalization Engines, Personalization Software, Mobile Marketing, Customer Journey Analytics, and eCommerce Personalization.

When our team founded Insider, they not only sought to create a product company, but to build the most socially progressive technology community in the world. Through our corporate social responsibility initiatives like 100projects shecodes, sheleads and shemarkables, our community has committed to scaling its impact into our communities across 27+ countries, spearheading transformative projects in areas such as health, education, farming, animal rights, and increasing the proportional representation of women in STEM careers.

Behind all these achievements, there is an exceptionally talented and passionate team across 27+ countries that moves fast and agile, creates cutting-edge products, and focuses on making an impact. If you want to join us on this journey, just keep reading.

Insider is looking for a Senior B2B Marketing Writer. This is a remote position with the preferred candidate residing in the Eastern, Central time zones. The Senior B2B Marketing Writer will create audience-centric, data-driven, marketing and sales enablement content that engages audiences and drives results.

Reporting to the VP of Content Marketing, the Marketing Writer will create clear and compelling content aligned with messaging frameworks and channel strategies to capture the value of the Insider platform and the transformational impact it has on brands and customers worldwide.

Responsibilities

    • Use audience, channel, and performance data to create on-brand marketing content aligned to channel strategy and buyer stage
    • Write/edit web copy & landing pages, articles, blogs, emails, case studies, social media content, sales enablement, how-to guides, tip sheets, infographics, scripts, video scripts, and ads
    • Oversee the full content lifecycle from ideation, planning, and development through web publication, distribution, maintenance, and analysis.
    • Collaborate with demand gen and digital marketers to conduct persona research, draft and edit content for use across multiple platforms
    • Partner with regional/country marketers and VP of Content to segment SMEs to create and deliver original content optimized for a variety of audiences/channels
    • Ensure content consistency in terms of style, quality, and tone across channels

Qualifications

    • Bachelor’s degree, preferably in journalism, communications, English or related field or equivalent experience.
    • Minimum of three years professional experience required in developing marketing and sales content effective at driving awareness and generating leads
    • Exhibits an understanding of content creation in the B2B Martech space
    • Experience applying content strategy, channel strategy and demand funnel to create different types of consistent, engaging marketing content and communications effective at driving awareness, lead generation and lead nurturing.
    • Demonstrated ability to self-manage work, prioritizing and quickly flexing to create, adapt and optimize a collection of high-quality content for primarily digital consumption for various audiences, purposes, and media
    • Experience with SEO strategy and application to content development
    • Strong written communication skills adept at embracing brand voice and tone, maintaining audience focus, and deploying consistently in writing
    • Able to distil verbose or technical content into a concise message
    • Exhibits consistent quality control in work
    • Experience with web publishing, content marketing platforms, and content management systems, such as WordPress

Here’s a little list with some cool things about us:

    • We’ve been recently featured in the Gartner Magic Quadrant for Multichannel Marketing Hubs 2020 and became the #1 leader on G2Crowd’s Mobile Marketing Software Grid with a 4.7/5 rating based on 100% user reviews, 18 quarters in a row.
    • Our new category (Growth Management Platform) was backed by Sequoia Capital, one of the most prestigious venture capital funds in the world and recently we’ve closed our Series C round in a round led by Riverwood Capital.
    • We were listed in 100 Hottest startups by WIRED magazine and our CEO and Co-Founder, Hande Cilingir, was ranked one of the top 5 women CEOs outside the US
    • We partner with over 800 industry powerhouses including UNIQLO, Singapore Airlines, Marks & Spencer, Estée Lauder, Virgin, Samsung, Carrefour, Dominos, Toyota, Newsweek, Avon, MediaMarkt, AVIS, Allianz, BBVA, IKEA, and CNN
    • We have offices in 24 regions, including London, Paris, Singapore, Tokyo, Hong Kong, Seoul, Sydney, Helsinki, Barcelona, Dubai, Moscow, Warsaw, Taipei, Jakarta, Manila, Wellington, Istanbul, Kyiv, Ho Chi Minh City, Bangkok, Brussels, Amsterdam, Luxemburg, Ankara, and Kuala Lumpur.
Was this position made for you?

Let’s talk! We’re curious bugs and can’t wait to get to know you.

We provide equal opportunity in a zero-discrimination workplace and not just welcome but also embrace everyone without regard to sex, race, color, nationality, religion, gender identity, sexual orientation, disability status, citizenship, or marital status.

Please follow Insider on LinkedIn, Instagram, Youtube, and Medium!
Back to blog

Other Jobs To Apply

Remote Customer Support Specialist- Part Time & Full Time

PACS Admin with Site co-ordinator (reputed company and Divrad)

Social Media Lead (m/w/d) | Strategie & Performance | 100 % remote

**Experienced Online Customer Support Specialist – reputed company Chat Support (Remote) – Part-Time Opportunity**

Junior Level/ Entry Level Software Engineer (Remote)

Ramp Agent - Evening Shift

Work from Home Overnight Jobs Late Night Customer Experience Specialist $25-$35/hr ? Enhance customer experiences during late-night hours in a home-based role.

Warehouse Associate - Night Shift- Immediate Hiring

reputed company Careers - Find flexible, work-from-home jobs helping customers while earning $25-$35 per hour.

Call Center Representative- Reno, Nevada- Remote (Any city, NV, US, 99999)

Nurse Consultant (Nursing Home Surveyor)

Warehouse Worker Job at Hayes Company LLC in Forney

SOC Analyst I (Remote)

Remote Part‑Time Customer Service Representative – Flight Operations & Passenger Support – Earn $27/hr at arenaflex

Live Chat Jobs - Remote Position (Up to $35/hour) - No Degree Required, No Experience Necessary

[Remote] DR Systems PACS Administrator / Specialist

-Work From Home Position | Entry-Level | Flexible Hours

Flexible Part-Time Remote Data Entry Specialist | Flexible Hours & Training Provided | Join arenaflex Team

reputed company, Progressive Care, Per-diem

Remote Physical Therapist in ID

Overnight Positions Near Me Online – Non-Phone Digital Chat Role | $25–$35/hr

reputed company RN – Clinical Documentation Specialist – CDIP CCDS Required – 100% Remote, GA

HelpDesk (Customer Support)

Senior Technical Program Manager, Amazon Access - Apply

Entry Level Financial Protection Specialist (Remote)

[Remote] Epic- Clinical Service Desk Specialist-REMOTE

Work from Home as a Game Tester in the United States

Medical Scribe (Remote - Full Time) - Full-time

Part Time Package Handler (Twilight) - YVR Area

Lead Backend Developer – Aviation Systems (Remote, Full-Time)

Remote Cybersecurity Jobs - reputed company

Appeals Nurse (RN) Analyst (670084)

Dealer Development Manager (Nashville, TN)

Entry-Level Data Entry Specialist Remote

Part-Time Remote Typist/Data Entry Clerk

No Experience Necessary | Work from Home Chat Agent Job - $25-$35/hour (Remote), Compensation: $25-$35/hour

**Remote Data Entry Clerk – Part‑Time, Precision‑Focused, Flexible Hours, Global Collaboration**

Remote Product Support Representative (No Degree Required/High Paying)

Entry-Level Data Entry Clerk – No Experience Required – Immediate Start at arenaflex – Grow Your Career in a Dynamic Data‑Driven Environment

**Dedicated Overnight Live Chat Support Agent – Remote, Night Shift Customer Service Specialist with Strong Communication Skills**

**Customer Service & Support Representative – Remote – 6+ Month Engagement – Join arenaflex’s Dynamic Operations & Assurance Team**

Experienced Remote Administrative Support & Data Entry Assistant – Part-Time, Entry Level | Flexible Hours + Great Pay

Weekend Job / Part-time Job - Online Tutor in Türkiye

[Remote] Business Operations Admin

Remote Live Chat & Email Support Specialist – Deliver Outstanding Customer Service from Home, Earn $25–$35 per Hour

Customer Support Jobs No Phone Flexible Schedule – reputed company | $25–$35/hr

**Remote Admin Support - Data Entry Role at blithequark**

**Experienced Customer Support Representative – Night and Weekend Shift – Coppell, TX**

Part-Time Remote Live Chat Support Specialist – No Experience Required, Flexible Hours, Earn Up to $280 Daily

**Experienced Part‑Time Remote Data Entry & Market Research Specialist – Earn Competitive Pay in Paid Focus Groups & Clinical Trials**