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[Remote] Senior Associate, Journey Builder (Adobe Experience Platform)
Note: The job is a remote job and is open to candidates in USA. HireTalent is a staffing and recruiting firm seeking a Senior Associate, Journey Builder to deliver personalized customer experiences using Adobe Experience Platform and Adobe Journey Optimizer. The role involves designing customer journeys, collaborating with teams, and optimizing campaign performance.
Responsibilities
- Design, configure, test, and optimize personalized customer journeys using Adobe Journey Optimizer (AJO)
- Build journey logic leveraging Next Best Action (NBA) strategies and business requirements
- Create, refine, and validate audience segments within Adobe Experience Platform (AEP)
- Use real-time customer data and behavioral signals to deliver personalized experiences
- Collaborate with marketing, analytics, and cross-functional teams to enhance customer engagement
- Perform end-to-end quality assurance for customer journeys, events, triggers, wait steps, and personalization rules
- Monitor campaign performance, troubleshoot issues, and continuously optimize journey effectiveness
- Serve as a subject matter expert for Adobe Journey Optimizer and Adobe Experience Platform
- Contribute to platform governance, best practices, and process improvements
Skills
- Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
- 3+ years of experience in marketing operations, lifecycle marketing, or digital campaign execution
- 2+ years of hands-on experience with Adobe Journey Optimizer (AJO), Adobe Experience Platform (AEP), Salesforce Marketing Cloud, or similar marketing automation platforms
- Strong understanding of customer journey orchestration, personalization, event-driven marketing, and decisioning frameworks
- Experience with audience segmentation and campaign quality assurance
- Excellent communication and collaboration skills
- Experience working in Agile or cross-functional team environments
- Adobe Experience Platform (AEP) and/or Adobe Journey Optimizer (AJO) certifications
- Adobe Real-Time CDP experience
- Familiarity with XDM schemas and event tagging
- Experience in healthcare, financial services, or other regulated industries
- Exposure to JSON, APIs, and event payloads
- Knowledge of responsive email design and accessibility standards
- Understanding of Next Best Action (NBA) personalization frameworks
Benefits
- 100% Remote
- Monday–Friday, 8:00 AM – 5:00 PM EST
Company Overview