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Promo and Events Assistant - Home
Be part of an amazing story
Macy’s is more than just a store. We’re a story. One that’s captured the hearts and minds of America for more than 160 years. A story about innovations and traditions…about inspiring stores and irresistible products…about the excitement of the Macy’s 4th of July Fireworks, and the wonder of the Thanksgiving Day Parade. We’ve been part of memorable moments and milestones for countless customers and colleagues. Those stories are part of what makes this such a special place to work.
Job Overview
The Site Merchandising Assistant is a member of the Site Merchandising team which supports site operations, testing, and merchandising functions. They enhance Macys.com’s success by partnering with business and support teams to ensure flawless site execution and launch new site features and systems enhancements. The team devises and recommends digital strategies that maximize the online assortment and drive site traffic.
The Site Merchandising Assistant is responsible for achieving customer satisfaction and driving digital revenue by analyzing and setting up content on Macys.com. Their objective is to improve the foundation of the website’s taxonomy and navigation, work on attribution of products, and analyze data to optimize the customer’s discovery and selection. They optimize search, execute promotions and marketing tactics, perform site maintenance, maximize onsite assets, and use analytics to drive sales and conversion. Cross-functional partners include digital analytics, merchants, marketing, creative, pricing, affiliate, SEM, and SEO teams.
What You Will Do
- Align data across all customer touchpoints and devices, support best practices across the competitive landscape, assist in promotion execution, brand shop execution, and facet and browse optimization.
- Optimize Product Detail Pages, including size & fit information, attribution, tagging, page layout, images, reviews, and CGC optimization.
- Manage taxonomy optimization, including header fly-outs and left-hand navigation; collaborate with SEO and UX teams to develop best practices.
- Optimize on-site search terms, respond to trending phrases, and key brands.
- Support optimizing event execution, including promo codes, PWPs, GWPs, sequencing, and boosting.
- Assist in driving affiliate and SEM results through weekly submissions of top-performing offers.
- Identify online opportunities to increase sales, conversion, and profit performance.
- Strategize and collaborate with merchant teams to understand business strategy, objectives, and priorities.
- Build strategic cross-functional relationships (Merchants, Marketing, Creative Production, Production, and Internal Site Merchandise Partners) to leverage necessary resources for best-in-class event execution.
- Conduct competitive analysis to gain insights and develop strategies.
- Seek opportunities to grow the business by improving the customer shopping experience.
- Work with business intelligence, experimentation, and relevancy teams to understand and develop comprehensive strategies for site audits.
- Foster an environment of acceptance and respect that strengthens relationships, and ensures authentic connections with colleagues, customers, and communities
Skills You Will Need
Data Analysis and Interpretation: Proficient in analyzing and interpreting data, managing Excel, and accurately understanding financial information.
Technical Skills: Proficient with MS Office programs, especially Excel and Outlook, and knowledgeable in digital merchandising tools.
Website Optimization: Skilled in taxonomy optimization, Product Detail Page enhancement, and on-site search term optimization.
Marketing and Promotion Execution: Experienced in executing promotions, event optimization, and supporting affiliate and SEM strategies.
Strategic Thinking and Planning: Capable of identifying sales opportunities, collaborating with merchant teams, and conducting competitive analysis.
Cross-Functional Collaboration: Excellent in building strategic relationships across functions, demonstrating leadership and interpersonal skills.
Customer Focus: Dedicated to achieving customer satisfaction and improving the customer shopping experience.
Communication Skills: Practices effective, clear, and continuous communication, ensuring others are well-informed.
Creative and Analytical Thinking: Thinks creatively, analytically, strategically, and technically to solve problems and innovate.
Project Management: Manages multiple tasks and projects, ensuring site maintenance and optimization of onsite assets.
Business Acumen: Understands the digital retail landscape, competitive best practices, and collaborates with business intelligence teams for strategic site audits.
Who You Are
- Candidates with a Bachelor’s degree or equivalent work experience in a related field are encouraged to apply. 1-2 years of related experience.
- This role involves performing essential job functions such as communication, collaboration, and use of office and computer systems. Responsibilities include the ability to access and review written and electronic information, and to move within the work environment and interact with workplace materials as needed to carry out job responsibilities.
- Able to work a flexible schedule based on department and company needs.
What We Can Offer You
Join a team where work is as rewarding as it is fun! We offer a dynamic, inclusive environment with competitive pay and benefits. Enjoy comprehensive health and wellness coverage and a 401(k) match to invest in your future. Prioritize your well-being with paid time off and eight paid holidays. Grow your career with continuous learning and leadership development. Plus, build community by joining one of our Colleague Resource Groups and make a difference through our volunteer opportunities.
Some additional benefits we offer include:
- Merchandise discounts
- Performance-based incentives
- Annual merit review
- Employee Assistance Program with mental health counseling and legal/financial advice
- Tuition reimbursement
Access the full menu of benefits offerings here.
About Us
This is a great time to join Macy’s! Whether you’re helping a customer find the perfect gift, streamlining operations in one of our distribution centers, enhancing our online shopping experience, buying in-style and on-trend merchandise to outfit our customers, or designing a balloon for the Thanksgiving Day Parade, we offer unique opportunities to be part of some of the most memorable moments in people’s lives.
Join us and help write the next chapter in our story - apply today!
This job description is not all-inclusive. Macy's, Inc. reserves the right to amend this job description at any time. Macy's, Inc. is an Equal Opportunity Employer, committed to a diverse and inclusive work environment.
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