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Performance Marketing Manager
Company Description
Vibecrafts, managed by Wishbag Online Pvt. Ltd., is a burgeoning e-commerce platform specializing in home décor, crafts, and home furnishing. Known for prioritizing quality and exceptional customer service, Vibecrafts aims to deliver a delightful online shopping experience.Our diverse and exclusive collection is designed to meet the unique tastes of customers across all age groups, offering high-quality products at accessible prices. At Vibecrafts, we strive to enhance every home with stylish and elegant décor while building lasting customer relationships.
Role Description
We are seeking a Performance Marketing Manager for a full-time on-site position in Chandigarh. This role involves planning and executing performance marketing campaigns, analyzing campaign data to drive optimization, and managing paid media platforms to maximize ROI.The Performance Marketing
Manager will work closely with cross-functional teams to create strategies that drive customer acquisition and elevate brand visibility. This individual will also oversee marketing budgets, track key performance metrics, and ensure alignment with the company’s overall marketing objectives.Qualifications
- Expertise in Paid Media Management, including platforms such as Google Ads, Facebook Ads, and other performance-driven channels
- Strong analytical skills with the ability to conduct Campaign Analysis, A/B Testing, and Performance Tracking
- Proficiency in Digital Marketing, Campaign Strategy Development, and Lead Generation
- Experience with Marketing Analytics Tools to measure key performance indicators (KPIs)
- Excellent written and verbal communication skills for collaboration and reporting
- Ability to manage budgets efficiently and optimize resource allocation to meet campaign goals
- Bachelor’s degree in Marketing, Business, or a related field; certifications in digital marketing are a plus
- Prior experience in e-commerce or consumer goods industry is highly desirable
