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Marketing Automations Specialist
Leap Event Technology is a remote-friendly company. This position is open to any candidate in the United States. WHO WE ARE: Leap is revolutionizing the event technology industry by empowering organizers to create experiences that are more engaging, more thrilling, and more impactful than ever before. Our all-in-one suite of ticketing, mobile apps, experiential marketing, and patron management tools, combined with our expert marketing services, allows organizers to drive nonstop engagement and capture all customer data from their entire event. That’s why iconic brands like New York Comic Con, Bonnaroo, Illuminarium, and the NHL choose us to power their events. We are a diverse and passionate team of event experts and fans who are dedicated to helping organizers transform their event experiences. Like our clients, we live and breathe events. We take our passion, knowledge, and hands-on experience and apply it to our work every single day. With offices in Dallas, Montreal, and Sydney, and an expansive remote workforce across the globe, our diverse backgrounds give us the experience needed to create incredible events for any industry, anywhere in the world. The Marketing Automations Specialist will work on our marketing development team. The role requires expertise in designing and building data flows, customer journeys, and custom solutions on various marketing automation platforms. Candidates must be comfortable managing multiple priorities independently in a fast-paced, client-facing environment. Sounds interesting? Let’s talk. AS A MARKETING AUTOMATIONS SPECIALIST, YOU WILL: - Design, build, and maintain automated email and multi-channel workflows - Manage campaigns across multiple marketing automation platforms - Create segmented audiences and build dynamic flows using customer data - Collaborate with internal teams and clients to architect solutions - Communicate clearly (both written and verbal) with other team members and clients on all automations and custom solutions - Troubleshoot and problem-solve client marketing automation issues - Learn new email automation tools to meet our clients needs - Approach challenges with a solutions-first mindset, thinking beyond the immediate task to the most effective, scalable fix - Embrace change with a positive attitude and advocate for change when you see opportunity for improvement - Additional duties as assigned QUALIFICATIONS: - 3+ years of experience developing and managing marketing automation workflows - Hands-on proficiency with at least two of the following: Marketing Cloud, Braze, Klaviyo, Eloqua, Attentive, HubSpot - Deep understanding of data integration, segmentation strategies, and managing data flows - Advanced knowledge of templating/personalization languages (AMPscript, Liquid, Django-style templating, HubL/Jinja2) - Experience working directly with clients or cross-functional stakeholders, must be comfortable presenting results and fielding questions - Understanding of customer funnel and key performance indicators - Basic understanding of HTML/CSS and SQL BONUS SKILLS: - Agency or client-services experience - Experience developing solutions in SSJS - Experience with QA and user experience testing - Familiar with email deliverability tools and strategies - Relevant certifications WHAT WE OFFER: Our comprehensive benefits package includes: - Comprehensive Medical, Dental, Vision, and additional voluntary benefit options; - Flexible and generous paid time off; - Paid parental leave eligibility after one year of service; - 401K plan with company matching; - Reimbursement for event attendance up to $200; - Professional development through our internal LMS and the LeapU peer learning initiative OFFICE INFORMATION: Leap Event Technology is a 100% remote-friendly company. However, we do offer the option of working in the office for employees located in Montréal (CAN), Pittsburgh (U.S.), Dallas (U.S.), Sydney (AUS). All of our offices are stocked with snacks and drinks and we provide a free lunch every week. We offer a monthly travel stipend, and even host the occasional themed party and happy hour! If you don’t live near an office but happen to be visiting nearby, you can work from the office for as long as you need. LEARN MORE: ADDITIONAL INFORMATION: Leap Event Technology requires all Event Operations employees and contractors who will be representing the company at a client event to be fully vaccinated at least two weeks prior to attending. Exemptions are determined by the event organizer. Employees are not required to be fully vaccinated to be present at an office facility. *Leap Event Technology provides equal opportunity to qualified persons regardless of race, color, sex, religion, national origin, age, sexual orientation, gender identity, disability, veteran status, or other categories protected by law.
