Market Research Analyst II

Company Description
Etsy is the global marketplace for unique and creative goods. We build, power, and evolve the tools and technologies that connect millions of entrepreneurs with millions of buyers around the world. As an Etsy employee, you will tackle unique, meaningful, and large-scale problems alongside passionate coworkers, all the while making a rewarding impact and Keeping Commerce Human.

We believe exceptional companies are built by exceptional teams, and we're intentional about it. That means hiring great people, setting them up for success from day one, and giving them real reasons to grow their careers here. We invest in development that goes beyond promotions, and we foster the trust and relationships that help people do their best work together.

What's the role?

We are looking for a Market Researcher who can influence marketing decision-making by deeply understanding Etsy's audiences and our evolving competitive landscape. You'll work closely with marketing teams and alongside other researchers and data scientists to deliver insights and recommendations that will craft the future of human commerce on Etsy.

This is a full-time position reporting to the Senior Manager, Market Research.

What's this team like at Etsy?

• The Market Research team helps Etsy understand customers, sellers, and the marketplace through rigorous qualitative and quantitative research

• We use research to inform the development of marketing strategy & tactics and to help evaluate marketing performance (in close partnership with Marketing Analytics)

• We're a mixed-methods team with a deep bench of quantitative and qualitative methods, but our team leans towards quantitative skill sets

• We conduct research with global consumers, small business owners, as well as Etsy buyers & sellers

• We actively foster an inclusive team culture that promotes diversity, collaboration, and professional development

What does the day-to-day look like?

• Primary Tasks:

  • Partners with Product & Retention Marketing teams to guide marketing strategy and execution

  • Independently develop and execute research for tightly-scoped research projects, including developing survey instruments, analyzing data, generating insights and recommendations, and writing reports, while supporting the Product & Retention Marketing Research Lead on more widely-scoped research projects

• Secondary Tasks:

  • Own key aspects of our brand tracking program, including vendor relationships, questionnaire updates, tabulation specs, data analysis, and reporting

  • Source and synthesize secondary research, including competitive intelligence

  • Contribute to market research operations, including project management and overseeing the process of working with third-party research vendors (e.g., research agencies, moderators)

  • Of course, this is just a sample of the kinds of work this role will require! You should assume that your role will encompass other tasks, too, and that your job duties and responsibilities may change from time to time at Etsy's discretion, or otherwise applicable with local law.

Qualities that will help you thrive in this role are:

• Approximately 3+ years experience conducting primary market research, including brand tracking experience

• Familiarity with lifecycle marketing and the ability to translate research into concrete marketing recommendations

• Strong quantitative research skills, including sampling, questionnaire design, data analysis (including strong understanding of statistical testing), and reporting

• Experience conducting research that shapes lifecycle marketing strategy

• Experience conducting product marketing research- such as positioning development, GTM message testing, or value prop testing

• Comfort leveraging AI tools to accelerate research workflows while maintaining human oversight and judgement of outputs

• Excellent data visualization skills, including experience with Google Slides, with the ability to translate complex data into clear narratives

• Strong communication skills

• A collaborative, curious, and pragmatic mindset and the ability to balance methodological rigor with speed

Compensation & Benefits

In addition to salary, you'll be eligible for an equity package, an annual performance bonus, and our competitive benefits that support you and your family. Base salary is determined by your location, skills, and experience.

Etsy uses two geographic pay zones to reflect the labor markets where we compete for talent: one called Geo-1, covering the New York City metropolitan area, San Francisco Bay Area, and Seattle metropolitan area, and one called Geo-2, covering all other U.S. locations. Salary ranges for this role vary by zone and are listed below.

Location

We prioritize candidates based within commutable distance of Etsy's Brooklyn Office. Depending on proximity, we ask team members to come in once or twice per week. Remote candidates outside commutable distance may be considered on a case-by-case basis, with the expectation of occasional travel to the office. Learn more details about our work modes and workplace safety policies here.

Salary Range:

What's Next

If you're interested in joining the team at Etsy, please share your resume with us and feel free to include a cover letter if you'd like. As we hope you've seen already, Etsy is a place that values individuality and variety. We don't want you to be like everyone else -- we want you to be like you! So tell us what you're all about.

Our Promise

At Etsy, we believe that a diverse, equitable, and inclusive workplace furthers relevance, resilience, and longevity. We encourage people from all backgrounds, ages, abilities, and experiences to apply. Etsy is proud to be an equal opportunity workplace and is committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, national origin, religion or creed, sex, pregnancy (including childbirth and related medical conditions), gender, gender identity or expression, sexual orientation, age, citizenship or immigration status, marital or familial status, physical or mental disability, medical condition, genetic information, military or veteran status**, or any other characteristic protected by applicable federal, state, or local law**. If, due to a disability, you need an accommodation during any part of the interview or hiring process, please let your recruiter know and we will work with you to meet your needs. While Etsy supports visa sponsorship, sponsorship opportunities may be limited to certain roles and skills.