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Head of Content Marketing (Contract)
About the position
PagerDuty is seeking a Head of Content Marketing (Contractor) to drive our content strategy and production across the organization. This contractor will serve as the connective tissue between Communications, Marketing, Product Marketing and Performance Marketing — translating business and product priorities into a steady pipeline of high-quality content across formats, and using data to continuously sharpen what we produce and where we distribute it. This is an opportunity for a versatile writer-strategist who is equally comfortable drafting a punchy ad headline and structuring a 20-page whitepaper, and who wants to own both the craft of content and the numbers behind its performance. The Head of Content Marketing will be a key driver in developing and executing our content strategy. You will lead a team of agency content creators, collaborate with cross-functional teams, and leverage your creative vision to produce engaging and informative content that resonates with our target audience.
Responsibilities
- Write, edit, and manage the production of ebooks, whitepapers, blog posts, thought-leadership articles, and other long-form assets from concept through publication.
- Write and edit ad copy, email copy, social copy, and other short-form content in support of always-on and campaign-specific marketing efforts.
- Develop and execute a content marketing strategy aligned with business goals, target personas, and the buyer’s journey.
- Collaborate with Marketing, Product, and Sales teams to understand audience personas, industry trends, and customer pain points to inform content creation.
- Create, edit, and manage a variety of content types, including blog posts, whitepapers, case studies, eBooks, webinars, videos, and more.
- Partner with subject matter experts to translate complex technical topics into clear, engaging content.
- Manage the Content Calendar. Prioritize and sequence content requests against business priorities, keeping stakeholders aligned on timelines and deliverables.
- Track and report on how content performs across syndication channels, distilling metrics such as engagement, downloads, and lead quality into clear recommendations.
- Optimize content for SEO, lead generation, and brand consistency.
- Team with Performance Marketing on Paid Content. Collaborate with the Performance Marketing team to align organic and paid content strategy, adapting assets and messaging for paid channels.
- Ensure all content reflects PagerDuty's brand voice, style guidelines, and quality bar prior to publication.
- Collaborate with external agencies, freelancers, and partners as needed.
- Support campaigns, product launches, and events with tailored content.
- Stay up-to-date on industry trends, competitor content, and best practices.
Requirements
- 5-8+ years of experience in content marketing, preferably in B2B SaaS or technology
- Exceptional writing, editing, and storytelling skills
- Experience creating content for technical and business audiences
- Strong understanding on technology topics
- Willingness to experiment and push the envelope with AI, but also know a human needs to be behind all content
- Excellent project management and organizational skills
- Familiarity with SEO, analytics, and content management systems (e.g., WordPress, HubSpot)
- Ability to work cross-functionally and manage multiple projects simultaneously
- Creative thinker with a passion for technology and digital transformation
Nice-to-haves
- Familiarity with the PagerDuty platform or the broader DevOps/AIOps/Operations Cloud ecosystem.
- Experience partnering directly with performance or paid marketing teams on content adaptation for paid channels.
- A portfolio demonstrating range across long-form thought leadership and punchy, conversion-focused copy.
- Comfort operating independently as a contractor, managing your own workflow against shifting priorities.
Benefits
- Competitive salary
- Comprehensive benefits package
- Flexible work arrangements
- Company equity
- ESPP (Employee Stock Purchase Program)
- Retirement or pension plan
- Generous paid vacation time
- Paid holidays and sick leave
- Dutonian Wellness Days & HibernationDuty - companywide paid days off in addition to PTO
- Paid parental leave: 22 weeks for pregnant parent, 12 weeks for non-pregnant parent (some countries have longer leave standards and we comply with local laws)
- Paid volunteer time off: 20 hours per year
- Company-wide hack weeks
- Mental wellness programs
