Finance Manager, Marketing

About the position

We're looking for a Finance Manager to be the dedicated finance partner for Zapier's marketing organization. This is a unique opportunity to own the full financial picture for one of the most strategically important spend areas at the company - headcount, budget, and channel investment while playing a key role in connecting marketing activity to pipeline and revenue outcomes. You'll report into the Head of GTM Finance and partner closely with marketing leadership, working closely with Sales FP&A and Corporate FP&A to establish a clean interlock between marketing, sales, and company level financials.

Responsibilities

  • Own marketing FP&A end-to-end: headcount planning, budget building, and actuals tracking, so marketing leadership always has a clear, current view of where things stand against plan
  • Own channel allocation analysis (demand generation vs. brand) and drive ROI-by-channel reporting
  • Work on sales pipeline forecasting based on spend, as part of setting GTM targets and ARR modeling, flagging risks to pipeline coverage or targets early
  • Serve as an embedded business partner to marketing leadership - not a once-a-month reporting function, but someone marketing trusts to think through decisions with in real time
  • Track purchase orders and vendor commitments against budget, flagging overspend risk before it happens
  • Analyze the connection between marketing spend, pipeline generation, and closed-won revenue, working cross-functionally with Sales and RevOps
  • Partner with the Data team to establish and govern pipeline reporting definitions (leads, MQLs, opportunities) so the funnel is consistent end to end
  • Use AI to automate recurring finance processes, building skills and agents that can run parts of month-end close and re-forecasting cycles

Requirements

  • Strong investment banking background with exposure to GTM motions, or 8+ years of experience in marketing FP&A or GTM finance - either path with a solid understanding of how sales pipeline converts to closed-won revenue
  • Comfortable owning a budget end to end, including headcount, spend actuals, and purchase orders, and communicating variance clearly to non-finance stakeholders
  • Strong grasp of channel-level marketing economics (pipeline generation vs. brand), cost per pipe, and how to connect spend to downstream pipeline and revenue outcomes
  • Comfortable with ambiguity - able to structure a loosely-defined problem yourself rather than needing it handed to you fully scoped
  • Good judgment and a bias toward surfacing issues and opportunities proactively, not waiting to be asked
  • Actively use AI tools to work more efficiently, with the judgment to know when to go deep manually and when to lean on the tool
  • Strong written and verbal communicator, able to turn a complex analysis into a short, clear executive takeaway with guidance from your manager

Nice-to-haves

  • Experience with Google Sheets, a data warehouse (Databricks or Snowflake), NetSuite, Zip, and HubSpot is preferred
Back to blog

Other Jobs To Apply

Customer Engineer/Buffer - Flexforce - Install Buffer

Remote | Open Source Contributor (GitHub) - $100-$150/hour

Migration Engineer - GitLab Dedicated - Remote

Senior Shopify Developer – Remote (US)

Customer Support Specialist (Remote) AT Chewy

Remote Jobs From Home, Remote Job Apply In USA ( Sr Communications Manager )

Twitter / X Engagement Specialist at GRK reputed company – reputed company Store

Software Engineer Principal (Remote)

Remote Customer Success & Account Management Leader – Strategic Client Solutions for Eddie Bauer (Full‑Time, $75,000 USD/year)

Dynamic Remote Customer Support Representative – Streaming Entertainment Industry Expert at Hulu

(Remote) Hulu Content Moderator Job $370/Hours

Product and Solutions Sales Specialist 3

Founding Growth Operator For Viral Gaming Controller Brand

Digital Creative Project Manager

[Remote] Sr. Key Account Operations Specialist

Wayfair Remote Positions WFH Jobs $/hour

User Operations Associate, Content Moderation

Data Entry

Credit & Collections Specialist I - Remote

Aetna Work From Home Salary, Aetna Remote Job @ Get Dream Job ( Care Management Associate )

Aetna Remote Jobs, Aetna Careers Remote – – Job ID – 231 Job ID- 2384

Utilization Management Nurse Consultant (Remote)

Senior Branch Premier Metro East Twin Cities, MN

(Remote) Ups Remote Jobs (Data Entry| Full Time) Work From Home Jobs

GBS Customer Service Tel Rep

Admitting Representative

( Manager ) United Airlines Remote Jobs, Airline Remote Jobs @ Joblagii

Airlines Customer Service Remote Jobs, Remote Airline Jobs Atlanta Apply In USA ( Customer Assi[...]

Southwest Airlines Job Work From Home

Delta Airlines Work From Home Jobs Atlanta, Delta Air Lines Work From Home @ Joblagii ( Data En[...]

Delta Airlines Work From Home (Remote)$27/Hour

Remote job American Express Remote Jobs Virtual Customer Care Professional Job ID- 602 Job ID- 2795

!!! Costco Careers Remote Jobs, Costco Customer Service Remote Jobs !!!

Call Center Agent (PT or FT - 100% Work From Home)

Work From Home Jobs At Walmart $24/Hour

REMOTE DISNEY VACATION SPECIALIST

Senior Product Security Engineer (USA Only, 100% Remote)

Amazon Customer Service - Work From Home $16-$24/hr

amazon work from home $15+/ Hour (Sign on Bonus!)!

Apple Jobs Work From Home

GIS Intern (Falls Church, VA; St. Louis, MO)

Remote Editorial Producer for YouTube Video Content

Short Term Planning Analyst

Market Research Analyst II

Staff Product Designer, Listing & Inventory

Data Analyst - Digital Media Sales, NBCU Local

Data Analyst, Digital Media Sales

Associate - Audiobook Licensing & Author Partnerships

Live Events Technical Manager, Live Sports & Entertainment

Facilities Maintenance Mechanic (Full Time, Days)