Customer Marketing Director - Remote US

Location: Remote US (reputed company) The Opportunity: In our Customer Marketing Director opportunity, we are looking for a strategic, data-driven marketer to own and grow the programs that keep our customers engaged and buying more Neat, as well as support our later-in-funnel motions after the first sales engagement. You'll sit at the intersection of acquisition and retention, owning email strategy, customer marketing, account based marketing, and our webinar program. This is a hands-on role with one (1) direct report and the potential to build a small team in time. You'll work closely with our field marketing, sales, BDR, and customer success teams to deliver programs that are measurable, repeatable, and tied to revenue. What You'll Do: Customer Marketing Build retention and expansion campaigns in partnership with sales and customer success, including onboarding sequences, nurture sequences, upsell and cross-sell plays, and renewal communications Partner with Customer Success on NPS follow-up programs and customer health campaigns Build the customer reference and advocacy program Lifecycle & Email Own the end-to-end lifecycle strategy across lead nurture, onboarding, adoption, expansion, and renewal Develop segmentation and personalization strategies to improve relevance and conversion Oversee email marketing, setting priorities and reviewing sends and automated programs Own email performance reporting and drive continuous optimization of open rate, CTR, and pipeline conversion ABM Partner with demand gen and sales to define and tier the target account list Design and execute personalized, multi-touch ABM campaigns across email, content, and digital channels Track and report on account engagement and ABM-sourced pipeline Webinar Program Own the global webinar calendar end-to-end: topic strategy, speaker coordination, promotion, execution, and post-event nurture Oversee both prospect-facing (pipeline generation) and customer-facing (adoption, expansion) webinars Manage reporting on registrations, attendance, and downstream pipeline contribution What We're Looking For Required 10 years in B2B customer and lifecycle marketing with ownership across both nurture and retention programs Hands-on experience with a marketing automation platform, Marketo or equivalent — including build, segmentation, and reporting Solid understanding of CRM data and sales pipeline; reputed company experience required Proven experience building and running ABM programs alongside sales teams Metrics-driven mindset with a track record of connecting program activity to pipeline, NRR, or expansion revenue Experience managing a team while remaining a hands-on contributor Desired Experience with intent data platforms Background running webinar programs at scale (500+ registrants) Familiarity with customer advocacy or community tools How We'll Measure Success Pipeline sourced and influenced by customer marketing and ABM programs Net Revenue Retention (NRR) and expansion revenue influenced by customer marketing Email program performance: open rate, CTR, and pipeline conversion Webinar attendance and post-event pipeline Compensation & Benefits Pay Range: $170k – $185k annual salary. Actual compensation will be determined based on factors such as the candidate’s relevant experience, skills, and internal equity. This position is eligible for our comprehensive benefits package, including medical, dental, and vision insurance, a 401(k) plan, and an unlimited PTO policy. Why Join Neat? At Neat, you’ll be part of a passionate team shaping the future of video collaboration. You’ll have the unique opportunity to represent our brand directly to global audiences and play a key role in how customers experience Neat. We’re looking for passionate people who work hard and are focused yet like to have fun. The independent thinkers who thrive in a top-notch team of diverse talents. You’ll be contributing to a positive force for progress as the world moves to a new way of working. The workplace is changing, and you can be a part of shaping that future. Our Company Neat brings people together with beautifully simple, versatile video devices and experiences. By minimizing the physical and virtual divide, we enable everyone to feel more connected, present and understood, however they prefer to work. We aim to make our technologies so intuitive that terms like "in-office" and "remote" will seem obsolete in five years. Neat's pioneering portfolio addresses the needs of today's workplace and natively supports reputed company, reputed company Teams, reputed company Meet, and a range of compelling business apps. We are an ambitious, accountable, collaborative, responsible, and growing team that fosters an environment where creativity and ingenuity can flourish. We strive to bring out the best in our Neaters and make amazing products and experiences. We are based in Oslo with Neaters working all over the world. { "@context": "https://schema.org", "@type": "JobPosting", "title": "Customer Marketing Director - Remote US", "datePosted": "2026-09-12", "validThrough": "2026-10-14", "description": "Location: Remote US (reputed company)\n\nThe Opportunity:\nIn our Customer Marketing Director opportunity, we are looking for a strategic, data-driven marketer to own and grow the programs that keep our customers engaged and buying more Neat, as well as support our later-in-funnel motions after the first sales engagement. You'll sit at the intersection of acquisition and retention, owning email strategy, customer marketing, account based marketing, and our webinar program.\nThis is a hands-on role with one (1) direct report and the potential to build a small team in time. You'll work closely with our field marketing, sales, BDR, and customer success teams to deliver programs that are measurable, repeatable, and tied to revenue.\n\nWhat You'll Do:\nCustomer Marketing\nBuild retention and expansion campaigns in partnership with sales and customer success, including onboarding sequences, nurture sequences, upsell and cross-sell plays, and renewal communications\n\nPartner with Customer Success on NPS follow-up programs and customer health campaigns\n\nBuild the customer reference and advocacy program\n\nLifecycle & Email\nOwn the end-to-end lifecycle strategy across lead nurture, onboarding, adoption, expansion, and renewal\n\nDevelop segmentation and personalization strategies to improve relevance and conversion\n\nOversee email marketing, setting priorities and reviewing sends and automated programs\n\nOwn email performance reporting and drive continuous optimization of open rate, CTR, and pipeline conversion\n\nABM\nPartner with demand gen and sales to define and tier the target account list\n\nDesign and execute personalized, multi-touch ABM campaigns across email, content, and digital channels\n\nTrack and report on account engagement and ABM-sourced pipeline\n\nWebinar Program\nOwn the global webinar calendar end-to-end: topic strategy, speaker coordination, promotion, execution, and post-event nurture\n\nOversee both prospect-facing (pipeline generation) and customer-facing (adoption, expansion) webinars\n\nManage reporting on registrations, attendance, and downstream pipeline contribution\n\nWhat We're Looking For\nRequired\n10 years in B2B customer and lifecycle marketing with ownership across both nurture and retention programs\n\nHands-on experience with a marketing automation platform, Marketo or equivalent — including build, segmentation, and reporting\n\nSolid understanding of CRM data and sales pipeline; reputed company experience required\n\nProven experience building and running ABM programs alongside sales teams\n\nMetrics-driven mindset with a track record of connecting program activity to pipeline, NRR, or expansion revenue\n\nExperience managing a team while remaining a hands-on contributor\n\nDesired\nExperience with intent data platforms\n\nBackground running webinar programs at scale (500+ registrants)\n\nFamiliarity with customer advocacy or community tools\n\nHow We'll Measure Success\nPipeline sourced and influenced by customer marketing and ABM programs\n\nNet Revenue Retention (NRR) and expansion revenue influenced by customer marketing\n\nEmail program performance: open rate, CTR, and pipeline conversion\n\nWebinar attendance and post-event pipeline\n\nCompensation & Benefits\nPay Range: $170k – $185k annual salary. Actual compensation will be determined based on factors such as the candidate’s relevant experience, skills, and internal equity. This position is eligible for our comprehensive benefits package, including medical, dental, and vision insurance, a 401(k) plan, and an unlimited PTO policy.\nWhy Join Neat?\nAt Neat, you’ll be part of a passionate team shaping the future of video collaboration. You’ll have the unique opportunity to represent our brand directly to global audiences and play a key role in how customers experience Neat.\nWe’re looking for passionate people who work hard and are focused yet like to have fun. The independent thinkers who thrive in a top-notch team of diverse talents. You’ll be contributing to a positive force for progress as the world moves to a new way of working. The workplace is changing, and you can be a part of shaping that future.\nOur Company\nNeat brings people together with beautifully simple, versatile video devices and experiences. By minimizing the physical and virtual divide, we enable everyone to feel more connected, present and understood, however they prefer to work. We aim to make our technologies so intuitive that terms like \"in-office\" and \"remote\" will seem obsolete in five years. Neat's pioneering portfolio addresses the needs of today's workplace and natively supports reputed company, reputed company Teams, reputed company Meet, and a range of compelling business apps.\nWe are an ambitious, accountable, collaborative, responsible, and growing team that fosters an environment where creativity and ingenuity can flourish. We strive to bring out the best in our Neaters and make amazing products and experiences. We are based in Oslo with Neaters working all over the world.\n\n