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Working Student Marketing DACH (m/f/d)
<div class="content-intro"><p><strong>Allow us to introduce ourselves</strong></p> <p>Hello there! We’re Appinio, a global market research company that combines an AI-powered insights platform with expert consultancy. On a mission to make the world a little more fact-based, we help companies understand how consumers think and make smarter decisions.</p> <p>We started out in Hamburg back in 2014, but we’re now humbled to call the world our playground, with over <strong>260 employees</strong> spread across <strong>13 countries </strong>(we’re remote-first), 2600+ international clients, delivering research from <strong data-stringify-type="bold">+190 markets,</strong> globally.</p> <p>Want to be a part of the Appinio movement? <strong>🚀</strong></p> <p><span data-preserver-spaces="true">Here at Appinio, we value <strong>transparency</strong> <strong>in our recruitment process</strong>, and we've created a blog to share what to expect during each step of our journey together:</span><strong><span data-preserver-spaces="true"><em data-stringify-type="italic"> </em></span><span data-preserver-spaces="true"><a class="c-link c-link--focus-visible" href="https://www.appinio.com/en/blog/life-at-appinio/appinio-recruitment-process" target="_blank" data-stringify-link="https://www.appinio.com/en/blog/life-at-appinio/appinio-recruitment-process" data-sk="tooltip_parent">here</a></span></strong></p></div><div class="role"> <div class="job-ad-editable job-ad-editable job-ad-editor" data-content="6454830"> <p><strong>Your mission as a Working Student Marketing DACH (m/f/d)</strong></p> <div class="ql-advanced-banner ql-advanced-banner-has-icon" data-advanced-banner="78d3e0d3-6c50-47cd-bc1d-99bc1c575308" data-advanced-banner-icon="{" value":"emoji::📝","newavatar":"remove"}"="" data-advanced-banner-color="yellow"> <div class="ql-block" data-block-id="block-R7mK0fZvhf" data-advanced-banner="78d3e0d3-6c50-47cd-bc1d-99bc1c575308" data-advanced-banner-icon="{" value":"emoji::📝","newavatar":"remove"}"="" data-advanced-banner-color="yellow">As a Working Student Marketing DACH, you will support the planning and execution of marketing campaigns, content, and go-to-market initiatives across the DACH region. You will gain hands-on experience across a broad range of marketing activities while contributing to projects that drive business growth.</div> <div class="ql-block" data-block-id="block-R7mK0fZvhf" data-advanced-banner="78d3e0d3-6c50-47cd-bc1d-99bc1c575308" data-advanced-banner-icon="{" value":"emoji::📝","newavatar":"remove"}"="" data-advanced-banner-color="yellow"> </div> <div class="ql-block" data-block-id="block-eCCk5i6ZMN" data-advanced-banner="78d3e0d3-6c50-47cd-bc1d-99bc1c575308" data-advanced-banner-icon="{" value":"emoji::📝","newavatar":"remove"}"="" data-advanced-banner-color="yellow">Working closely with Marketing, Sales, Customer Success, and our global teams, you will play an active role in delivering impactful initiatives while building valuable experience in a fast-paced B2B SaaS environment.</div> </div> <p><strong>A few words about the team</strong></p> <p>Our Marketing team is the creative and strategic engine behind Appinio’s growth. We are a small, international team that values collaboration, curiosity, and a good sense of humor - memes and pet pics included, and you will work closely with the Marketing Lead DACH while being embedded in the wider marketing team. </p> <p><strong>What you’ll be doing</strong></p> <ul> <li>Contribute to <strong>content creation</strong> across channels, including blog articles, social media posts, and email campaigns, leveraging AI tools in a thoughtful and effective way</li> <li>Maintain and update <strong>website</strong> content using CMS tools like HubSpot</li> <li>Own and manage parts of the <strong>monthly marketing newsletter</strong>, including content coordination, setup, sending, and performance tracking</li> <li>Assist in the preparation and execution of <strong>marketing reports and studies</strong> in close collaboration with our Research team, including questionnaire setup, data preparation, and creation of result overviews</li> <li>Support <strong>PR</strong> activities such as drafting press materials, researching relevant journalists, and tracking coverage</li> <li>Help localize global marketing and <strong>product content</strong> for the DACH market, including adapting presentations and sales materials</li> <li>Contribute to <strong>content management</strong> and sales enablement by organizing and maintaining marketing assets for cross-functional use</li> <li>Support <strong>CRM management in HubSpot</strong>, including data hygiene and database maintenance</li> <li>Assist in the planning and execution of <strong>marketing events</strong> (e.g. webinars, roundtables, trade fairs), including coordination, logistics, and follow-ups</li> </ul> <p><strong>You will thrive in this role if</strong></p> <ul> <li>You are currently enrolled in a degree program in Marketing, Business, Communications, or a related field, with <strong>at least one year</strong> remaining in your studies</li> <li>You are highly fluent in both <strong>German and English</strong>, with excellent written and verbal communication skills</li> <li>You are available to work <strong>15-20 hours per week</strong>, with flexibility around exam periods or similar</li> <li>You have a strong interest in B2B marketing and SaaS environments</li> <li>You are proactive, hands-on, and eager to learn by doing</li> <li>You are structured, detail-oriented, and reliable in your work</li> <li>You are comfortable using digital tools; experience with HubSpot, CMS platforms, AI tools, or similar solutions is a plus</li> </ul> <p><strong>What’s in it for you?</strong></p> <ul> <li><span data-preserver-spaces="true">All the hardware you need and </span><strong><span data-preserver-spaces="true">your own MacBook</span></strong></li> <li>Subsidised <strong>Urban Sports Club </strong>or <strong>ClassPass</strong> membership based on location</li> </ul> <p><strong><span data-preserver-spaces="true">Additional role details</span></strong></p> <ul> <li>This is a <strong>fully remote position</strong> open to candidates based in Germany</li> <li>This role will report directly to our Marketing Lead DACH</li> </ul> <p><strong><span data-preserver-spaces="true">Our interview process</span></strong></p> <ol> <li>Screening Call with Marketing Lead DACH</li> <li>Case Study interview with Marketing Lead(s)</li> <li>Offer</li> </ol> </div> </div><div class="content-conclusion"><div class="job-ad-editable job-ad-editable job-ad-editor" data-content="6454846"> <div class="role"> <div class="job-ad-editable job-ad-editable job-ad-editor" data-content="6454830"> <p><strong>Kind reminder:</strong> Please ensure that your application is submitted in English.</p> <p><em data-stringify-type="italic">This post not only outlines our ideal candidate but also serves as an inspiration for what this role can evolve into. Even if you consider yourself an 80% fit but have a genuine passion for this position, we encourage you to apply. We're eager to hear from individuals who share our enthusiasm.</em></p> <p><em>Appinio is an equal-opportunity employer. All applicants will be considered for employment without attention to race, colour, religion, sex, sexual orientation, gender identity, national origin, veteran, or disability status.<br><br></em><strong>Please read our privacy policy <a href="https://www.appinio.com/en-gb/privacy">here</a>.</strong></p> </div> </div> <div class="ja-right"> <div class="job-ad-editable job-ad-editable job-ad-editor" data-content="6454850"> <div class="contact"> <div class="c3"> <div class="job-ad-editable job-ad-editable job-ad-editor" data-content="6454866"> <div> <div class="job-ad-editable job-ad-editable job-ad-editor" data-content="6454878"><strong>Learn more about us:</strong></div> </div> <div class="a1"><a href="https://appinio.com/" target="_blank"><img style="max-width: 100%;" src="https://jobdata.prescreen.io/appinio/website-icon.svg"> appinio.com </a><a href="https://de.linkedin.com/company/appinio-gmbh" target="_blank"><img style="max-width: 100%;" src="https://jobdata.prescreen.io/appinio/linkedin-icon.svg"> LinkedIn </a><a href="https://www.xing.com/companies/appiniogmbh" target="_blank"><img style="max-width: 100%;" src="https://jobdata.prescreen.io/appinio/xing-icon.svg"> Xing </a><a href="https://www.kununu.com/de/appinio" target="_blank"><img style="max-width: 100%;" src="https://jobdata.prescreen.io/appinio/kununu-icon.svg"> Kununu </a><a href="https://www.instagram.com/appinio" target="_blank"><img style="max-width: 100%;" src="https://jobdata.prescreen.io/appinio/instagram-icon.svg"> Instagram</a></div> </div> </div> </div> </div> </div> </div> <div class="job-ad-editable job-ad-editable job-ad-editor" data-content="6454850"> <div class="offer"> <div class="job-ad-editable job-ad-editable job-ad-editor" data-content="6454854"> <div class="contact"> <div class="c3"> <div class="job-ad-editable job-ad-editable job-ad-editor" data-content="6454866"> </div> </div> </div> </div> </div> </div></div>
