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Werkstudent (m/w/d) Product Management & Growth - Web App (Saas/Marketing/UI/UX)

May 2, 2026

Wir sind ein IT-Beratungs- und Softwareentwicklungsunternehmen mit Fokus auf moderne Webtechnologien und Business Applications. Für unsere eigene Webapplikation – einen License Cost Calculator – suchen wir einen Werkstudenten, der die Schnittstelle zwischen Produkt, Marketing und Entwicklung übernimmt. Unser Ziel: Die Webapplikation kontinuierlich verbessern, ihre Sichtbarkeit steigern und ihr volles Marktpotenzial ausschöpfen – zunächst im EMEA-Markt, perspektivisch international. <h2 id="aufgaben">Aufgaben</h2> Deine Rolle: Du arbeitest direkt an einem unserer eigenen Produkte und übernimmst Verantwortung für dessen Weiterentwicklung – mit starkem Fokus auf: <ul> <li>Growth & Marketing</li> <li>UI / UX Optimierung</li> <li>Produktstrategie und Internationalisierung</li> </ul> Deine Aufgaben: <ul> <li>Identifikation von Optimierungspotenzialen im Produkt (UX, UI, Conversion) </li> <li>Entwicklung und Umsetzung von Growth- und Marketingstrategien </li> <li>Planung und Steuerung von Online-Marketing-Kampagnen (Google, LinkedIn, Social Media) </li> <li>Nutzung und Steuerung von bereitgestelltem Content für Kampagnen und Marketingmaßnahmen </li> <li>Analyse und Verbesserung der SEO-Performance (insbesondere für EMEA-Märkte) </li> <li>Weiterentwicklung der mehrsprachigen Ausrichtung der Webapplikation </li> <li>Fokus auf Deutsch und Englisch </li> <li>perspektivisch Ausbau auf weitere EMEA-Sprachen </li> <li>Ableitung und Priorisierung von produktseitigen Anpassungen für verschiedene Märkte </li> <li>Enge Zusammenarbeit mit dem Entwicklerteam zur Umsetzung </li> <li>Analyse von Nutzerdaten und kontinuierliche Optimierung der Conversion </li> <li>Monitoring von APIs, Integrationen und Performance der Webapplikation </li> </ul> <h2 id="qualifikation">Qualifikation</h2> Du studierst z. B. Wirtschaftsinformatik, BWL, Marketing, Informatik oder einen vergleichbaren Studiengang und hast Interesse an digitalen Produkten und datengetriebenem Marketing. Unbedingt erforderlich: <ul> <li>Starkes Interesse an Product Management, Growth und digitalem Marketing</li> <li>Interesse an UI / UX und Conversion Optimierung</li> <li>Grundverständnis für Webapplikationen und digitale Produkte</li> <li>Analytisches Denken und strukturierte Arbeitsweise</li> <li>Eigeninitiative und Lust, Verantwortung zu übernehmen</li> <li>Sehr gute Kenntnisse in Deutsch und Englisch</li> </ul> Von Vorteil: <ul> <li>Erfahrung mit SEO, Performance Marketing oder Social Media Ads</li> <li>Erfahrung mit Google Ads, LinkedIn Campaign Manager oder ähnlichen Tools</li> <li>Erfahrung mit internationalem / mehrsprachigem Marketing</li> <li>Erfahrung mit Webanalyse (z. B. Google Analytics, Search Console)</li> <li>Erste Erfahrung im Bereich Produktmanagement oder Growth</li> <li>Grundkenntnisse in Webentwicklung (JavaScript etc.)</li> </ul> Zusätzlich wichtig: <ul> <li>Du bist aktuell immatrikuliert und wirst voraussichtlich noch mindestens 1,5 Jahre als Werkstudent tätig sein können</li> <li>Du hast keine Berührungsängste mit Tools, Plattformen und neuen Technologien</li> <li>Interesse an Microsoft Cloud Technologien (z. B. Dataverse, Power Platform) ist ein Plus – kann aber auch bei uns aufgebaut werden</li> </ul> <h2 id="benefits">Benefits</h2> Das bieten wir dir: <ul> <li>Direkte Verantwortung für ein echtes Produkt mit internationalem Potenzial</li> <li>Fokus auf den Aufbau und die Skalierung im EMEA-Markt</li> <li>Einblick in Product Management, Growth und Performance Marketing</li> <li>Arbeit an UI/UX-Optimierung und datengetriebenen Entscheidungen</li> <li>Nutzung von bereitgestelltem Content für Kampagnen und Marketing</li> <li>Einführung in Microsoft Cloud Services und Lizenzmodelle</li> <li>Fixes Gehalt + erfolgsbasierter Bonus → Du profitierst direkt vom Erfolg deiner Maßnahmen und Kampagnen</li> <li>Hoher Gestaltungsspielraum und direkte Zusammenarbeit mit der Geschäftsführung</li> <li>Flexible Arbeitszeiten neben dem Studium</li> <li>Remote-Arbeit möglich</li> <li>Perspektive auf eine spätere Rolle im Product Management / Growth</li> </ul> Bitte sende uns: <ul> <li>deinen Lebenslauf</li> <li>optional: Beispiele für Projekte, Marketingkampagnen oder Analysen</li> <li>kurze Beschreibung, warum dich Product Management & Growth interessieren</li> </ul>

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Common Interview Questions And Answers

1. HOW DO YOU PLAN YOUR DAY?

This is what this question poses: When do you focus and start working seriously? What are the hours you work optimally? Are you a night owl? A morning bird? Remote teams can be made up of people working on different shifts and around the world, so you won't necessarily be stuck in the 9-5 schedule if it's not for you...

2. HOW DO YOU USE THE DIFFERENT COMMUNICATION TOOLS IN DIFFERENT SITUATIONS?

When you're working on a remote team, there's no way to chat in the hallway between meetings or catch up on the latest project during an office carpool. Therefore, virtual communication will be absolutely essential to get your work done...

3. WHAT IS "WORKING REMOTE" REALLY FOR YOU?

Many people want to work remotely because of the flexibility it allows. You can work anywhere and at any time of the day...

4. WHAT DO YOU NEED IN YOUR PHYSICAL WORKSPACE TO SUCCEED IN YOUR WORK?

With this question, companies are looking to see what equipment they may need to provide you with and to verify how aware you are of what remote working could mean for you physically and logistically...

5. HOW DO YOU PROCESS INFORMATION?

Several years ago, I was working in a team to plan a big event. My supervisor made us all work as a team before the big day. One of our activities has been to find out how each of us processes information...

6. HOW DO YOU MANAGE THE CALENDAR AND THE PROGRAM? WHICH APPLICATIONS / SYSTEM DO YOU USE?

Or you may receive even more specific questions, such as: What's on your calendar? Do you plan blocks of time to do certain types of work? Do you have an open calendar that everyone can see?...

7. HOW DO YOU ORGANIZE FILES, LINKS, AND TABS ON YOUR COMPUTER?

Just like your schedule, how you track files and other information is very important. After all, everything is digital!...

8. HOW TO PRIORITIZE WORK?

The day I watched Marie Forleo's film separating the important from the urgent, my life changed. Not all remote jobs start fast, but most of them are...

9. HOW DO YOU PREPARE FOR A MEETING AND PREPARE A MEETING? WHAT DO YOU SEE HAPPENING DURING THE MEETING?

Just as communication is essential when working remotely, so is organization. Because you won't have those opportunities in the elevator or a casual conversation in the lunchroom, you should take advantage of the little time you have in a video or phone conference...

10. HOW DO YOU USE TECHNOLOGY ON A DAILY BASIS, IN YOUR WORK AND FOR YOUR PLEASURE?

This is a great question because it shows your comfort level with technology, which is very important for a remote worker because you will be working with technology over time...