VP, Sales Enablement - Aetna

We’re building a world of health around every individual — shaping a more connected, convenient and compassionate health experience. At CVS Health®, you’ll be surrounded by passionate colleagues who care deeply, innovate with purpose, hold ourselves accountable and prioritize safety and quality in everything we do. Join us and be part of something bigger – helping to simplify health care one person, one family and one community at a time. The Vice President, Sales Enablement translates business and go-to-market priorities into a cohesive enablement agenda spanning proposal strategy, plan sponsor reporting and analytics, clinical business support, customer-facing content and experiences, sales effectiveness, enabling technology, producer strategy and compensation, and operating governance. The incumbent shares accountability with sales and account management leadership for new business, retention and overall sales results and is responsible for making it easier for Field teams to deliver a differentiated, insight-led experience for clients, prospects, producers and consultants. This leader will connect work across CSM and enterprise partners, establish clear priorities and decision rights, simplify how work moves through the organization, and build an integrated, high-performing team with measurable impact on growth, retention, client experience and operational execution. Key Accountabilities Set the Sales Enablement Strategy · Define and execute an enterprise-connected Sales Enablement strategy aligned with profitable growth, retention, affordability, product distinction, client experience and operational excellence. · Translate commercial strategy into a focused portfolio of priorities, roadmaps, investments and measurable outcomes. · Establish a clear value proposition, service model, decision rights and ways of working so Field teams and business partners experience Sales Enablement as one coordinated function. Strengthen Sales and Retention Execution · Partner with Sales and Account Management leadership on new business, retention and overall sales results; identify friction, improve handoffs and increase adoption of enablement tools and resources. · Lead differentiated proposal, finalist and customer-conversation experiences through compelling executive summaries, presentations, tailored content and proof points. · Build scalable account management support models that meet the needs of national, regional, small group and specialty businesses while creating consistency across CSM. Advance Insights, Content and Customer Value · Own the strategy for consultative plan sponsor reporting, network analytics and clinical business support used in sales, RFP and existing-client conversations. · Equip analytic and clinical consultants with differentiated insights, market-ready stories, role-specific training and effective communities of practice. · Use client, member, producer and Field feedback to shape priorities, improve experiences and strengthen growth and retention strategies. · Create performance measures and executive reporting that connect enablement activity to adoption, quality, speed, client impact, sales effectiveness and business outcomes. Modernize Technology and Ways of Working · Differentiate the sales and customer experience by leveraging AI, advanced analytics and technology to create sharper insights, more compelling stories and more effective ways of working. · Set the strategy and priorities for sales-enabling technology, including Salesforce capabilities, reporting platforms, the Aetna Employer Portal, proposal technology and content tools. · Establish disciplined intake, prioritization, portfolio management and governance across strategic initiatives; align resources and investments to the highest-value work. · Identify and scale practical AI use cases across proposal development, customer content, analytics, reporting and Field support, while ensuring appropriate governance and controls. · Use automation, data and process redesign to simplify work, improve speed and quality, and reduce administrative burden. · Partner across enterprise functions to manage dependencies, resolve trade-offs and deliver integrated solutions for the Field and customers. Lead Producer Strategy, Operations and the Organization · Own the national producer relationship strategy and provide executive oversight of licensing, appointments, compensation and incentive programs. · Lead the operating plan, budget, workforce plan, staffing priorities and monthly business reporting, with strong financial, regulatory and operational controls. · Build and develop a multidisciplinary organization, strengthen succession and critical capabilities, and create an operating rhythm that reduces silos and drives accountability. · Partner across Marketing, Product, Clinical, Network, Underwriting, Actuarial, Digital and other functions to deliver integrated solutions and messaging. Qualifications · 15+ years of progressive leadership experience in sales enablement, commercial strategy, sales, account management, marketing, analytics, consulting or a related field. · Executive leadership experience in a complex, matrixed organization, including responsibility for multidisciplinary teams, strategic portfolios, budgets and enterprise partnerships. · Demonstrated success improving sales effectiveness, retention, customer experience or go-to-market performance through enablement strategy and large-scale transformation. · Deep understanding of sales and account management processes, proposal and finalist support, customer-facing content, analytics and sales technology. · Ability to translate strategy into priorities, decision rights, operating mechanisms and measurable execution while influencing senior leaders in shared-accountability environments. · Strong business and financial acumen, executive communication, presentation and relationship-building skills. · Bachelor’s degree or equivalent experience. Preferred Qualifications · Leadership experience in health care, employee benefits, insurance, consulting, brokerage, pharmacy benefits or another regulated B2B environment. · Experience applying AI and advanced technology to sales, customer experience, analytics, content or business processes, including platforms such as Salesforce. · Experience with producer strategy, incentive compensation, licensing, appointments, distribution governance or clinical consulting. · MBA or other advanced degree. Leadership Capabilities Enterprise mindset and customer orientation • Strategic clarity and commercial judgment • Disciplined execution and accountability • Influence across a matrix • Talent and change leadership Measures of Success · Measurable contribution to new business, retention, sales effectiveness and client experience. · Improved sales & account management effectiveness · Greater adoption, quality, and consistency across proposal, finalist, reporting, analytics, clinical & content support. · Stronger differentiation in customer and producer interactions. · Clear prioritization, decision-making and cross-functional execution across the Sales Enablement portfolio. · Demonstrated value from AI, analytics, sales technology, automation and process improvement. · Effective financial stewardship and leadership-pipeline strength. Pay Range The typical pay range for this role is: $310,000 - $410,000 This pay range represents the base hourly rate or base annual full-time salary for all positions in the job grade within which this position falls. The actual base salary offer will depend on a variety of factors including experience, education, geography and other relevant factors. This position is eligible for a CVS Health bonus, commission or short-term incentive program in addition to the base pay range listed above. This position also includes an award target in the company’s equity award program. Our people fuel our future. Our teams reflect the customers, patients, members and communities we serve and we are committed to fostering a workplace where every colleague feels valued and that they belong. Great benefits for great people We take pride in our comprehensive and competitive mix of pay and benefits – investing in the physical, emotional and financial wellness of our colleagues and their families to help them be the healthiest they can be. In addition to our competitive wages, our great benefits include: · Affordable medical plan options, a 401(k) plan (including matching company contributions), and an employee stock purchase plan. · No-cost programs for all colleagues including wellness screenings, tobacco cessation and weight management programs, confidential counseling and financial coaching. · Benefit solutions that address the different needs and preferences of our colleagues including paid time off, flexible work schedules, family leave, dependent care resources, colleague assistance programs, tuition assistance, retiree medical access and many other benefits depending on eligibility. For more information, visit This pay range represents the base hourly rate or base annual full-time salary for all positions in the job grade within which this position falls. The actual base salary offer will depend on a variety of factors including experience, education, geography and other relevant factors. This position is eligible for a CVS Health bonus, commission or short-term incentive program in addition to the base pay range listed above. This position also includes an award target in the company’s equity award program. Our people fuel our future. Our teams reflect the customers, patients, members and communities we serve and we are committed to fostering a workplace where every colleague feels valued and that they belong. Great benefits for great people We take pride in offering a comprehensive and competitive mix of pay and benefits that reflects our commitment to our colleagues and their families. This full‑time position is eligible for a comprehensive benefits package designed to support the physical, emotional, and financial well‑being of colleagues and their families. The benefits for this position include medical, dental, and vision coverage, paid time off, retirement savings options, wellness programs, and other resources, based on eligibility. Additional details about available benefits are provided during the application process and on Benefits Moments. We anticipate the application window for this opening will close on: 11/02/2026 Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state and local laws. Our Work Experience is the combination of everything that's unique about us: our culture, our core values, our company meetings, our commitment to sustainability, our recognition programs, but most importantly, it's our people. Our employees are self-disciplined, hard working, curious, trustworthy, humble, and truthful. They make choices according to what is best for the team, they live for opportunities to collaborate and make a difference, and they make us the #1 Top Workplace in the area.