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Vice President of Marketing
Position Summary:
The Vice President of Marketing is a leader who believes that live orchestral music has the power to change people, and who knows how to make that case compellingly to our future and current audiences. This role is accountable for a $10M+ portfolio spanning single ticket sales, subscriptions, and membership giving, and is responsible for building campaigns that drive revenue growth by helping people discover, return to, and deepen their personal relationships with music.
This role unifies demand generation, patron loyalty, and membership giving under one integrated strategy, and works in close partnership with the VP of Revenue Operations and Creative Director, whose teams provide comprehensive customer service, data management and reporting, and creative support, and the VP of Artistic Planning. This position directly oversees the Director of Subscriptions, Lifecycle Marketing and the Director of Membership.
Duties & Responsibilities:
Strategic Leadership & Revenue Oversight
- Develop and drive the combined revenue portfolio across single tickets, subscriptions, and membership giving; set annual marketing strategy and manage budgets to maximize return across all channels.
- In partnership with the VP of Revenue Operations, translate sales pacing, patron data, and campaign analytics into real-time strategy adjustments that protect and grow revenue goals.
- Partner with the VP of Artistic Planning and the Creative Director to develop season positioning and campaign narratives that make a credible, emotionally resonant case for the BSO’s programs and products.
- Contribute to organizational content strategy development by working closely with the Creative Director, Marketing Content Manager, and Communications team, ensuring that content across channels reflects both campaign priorities and the BSO's broader mission of connecting audiences to music.
- Coordinate with PR and Communications to align go-to-market timing, messaging, and integrated campaign efforts across earned media, social media, and paid channels.
Drive Ticket Revenue
- Lead end-to-end single ticket marketing strategy across digital, direct mail, email, programmatic, broadcast, and outdoor channels — building campaigns that create genuine demand and convert new audiences.
- Manage agency and vendor relationships to build high-performing campaigns; own media strategy, performance benchmarks, and ROI accountability.
- Direct audience development and prospecting programs that introduce the BSO to people who don't yet know what they're missing.
- Collaborate with the Associate Director of Group Engagement on promotional activities, cultivation programs and partnerships that drive group ticket sales and build institutional relationships with new audience segments.
Patron Loyalty Growth
- Provide direction to the Director of Loyalty Marketing, ensuring subscription acquisition, retention, win-back, and upgrade campaigns resonate with key strategic segments.
- Provide direction to the Director of Membership, aligning campaigns and membership marketing efforts with the BSO's patron lifecycle so that the ask for philanthropic support feels like a natural extension of a patron's relationship with the BSO.
- Champion the full patron continuum, from first concert to loyal subscriber to invested donor, with data-informed innovation and best practices.
Team Leadership & Management
- Directly supervise the Director of Loyalty Marketing and the Director of Membership; establish clear goals, provide guidance, and cultivate a team culture grounded in curiosity, patron-centricity, and accountability.
- Collaborate cross-functionally with Patron Support, Advancement, and Artistic & Events teams to align communications and deliver a patron experience that reflects the quality of what happens on stage.
- Represent the marketing function in senior leadership meetings and board presentations; serve as the BSO's primary contact for key agency and vendor partners.
Minimum Qualifications:
- 10+ years of progressive marketing experience, including at least 3 years in a senior leadership role with significant revenue responsibility
- Experience in arts, entertainment, or nonprofit/cultural institution marketing strongly preferred, with knowledge of orchestral or classical music landscape a meaningful plus
- Proficiency with CRM systems (Tessitura preferred) and digital analytics tools required.
- Strong writing and editing skills, with the ability to provide clear creative and campaign direction.
- Highly organized, methodical, and process-driven.
- Ability to manage multiple projects in a fast-paced, deadline-driven environment.
- Must be a team player with strong communication skills and the ability to create executive-facing reports/updates.
- Must be willing to work some evenings and weekends during concerts, as scheduled.
Preferred Qualifications:
- Experience working with a CMS, preferably with an e-commerce website.
- Experience with leading project management using a system similar to Asana.
- Experience with social media marketing and advertising.
Benefits & Perks:
- Comprehensive Health Coverage: Two low-cost medical plan options for employees.
- Employer-Paid Insurance: Dental, life, and long-term disability insurance are fully covered by the BSO.
- Generous Paid Time Off: Includes ample vacation, personal, and sick leave.
- Financial Wellness & Retirement:
- 403(b) Retirement Plan
- Health Savings Account (HSA)
- Flexible Spending Account (FSA) for Dependent Care
- Employee Assistance Program (EAP)
- Exclusive BSO Perks: Complimentary or discounted tickets to BSO performances.
About the Baltimore Symphony Orchestra
For over a century, the Baltimore Symphony Orchestra (BSO) has been recognized as one of America’s leading orchestras and one of Maryland’s most significant cultural institutions. The orchestra is internationally renowned and locally admired for its innovation, performances, recordings, and educational outreach initiatives, including OrchKids.
The Baltimore Symphony Orchestra performs annually for more than 275,000 people throughout the State of Maryland. Since 1982, the BSO has performed at the Joseph Meyerhoff Symphony Hall in Baltimore, and since 2005, with the opening of The Music Center at Strathmore in North Bethesda, MD, the BSO became the nation’s first orchestra performing its full season of classical and pops concerts in two metropolitan areas.
In July 2022, the BSO made history with the announcement that Jonathon Heyward would succeed Music Director Laureate and OrchKids Founder Marin Alsop as the Orchestra’s next Music Director. Maestro Heyward began his inaugural season in September 2023.
The Baltimore Symphony Orchestra is a proud member of the League of American Orchestras.
More information about the BSO can be found at
The Baltimore Symphony Orchestra is an Equal Opportunity Employer
The Baltimore Symphony Orchestra and OrchKids do not discriminate in employment based on race, color, religion, sex (including pregnancy and gender identity), national origin, political affiliation, sexual orientation, marital status, differing physical abilities, genetic information, age, parental status, military service, or other non-merit factors.
EEO is the Law:
