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Sr. Director, Audience Marketing
Overview
Microsoft’s mission is to empower every person and every organization on the planet to achieve more. Within Commercial Cloud & AI Marketing, the Frontier Transformation Marketing team plays a critical cross-company role in realizing that mission—by defining how Microsoft drives end‑to‑end business transformation and translating that strategy into scalable marketing motions.The Frontier Transformation marketing team sits at the front of the commercial marketing value chain. We identify the most critical transformation scenarios shaping customer demand, developing the foundational narratives, proofs, and operating guidance, and enable the broader commercial marketing and field ecosystem to execute with clarity, confidence, and consistency.
As Senior Director, Frontier Transformation Marketing, you will lead the team that sets the direction for downstream commercial marketing and field enablement across Microsoft. Your organization will create the Frontier Transformation narrative, thought leadership platforms, field seller assets, and the GTM foundation that powers integrated campaigns, industry motions, solution plays, and seller execution at global scale.
This is a highly visible leadership role that operates at the intersection of strategy, storytelling, and execution—partnering deeply with product marketing, integrated marketing, sales, industry teams, and engineering to ensure Microsoft shows up to the market as One Microsoft, with a clear and credible transformation story.
Responsibilities
Role Impact:
- Defines the Frontier Transformation narrative that underpins Microsoft’s commercial AI strategy
- Establishes the GTM and enablement foundations used by downstream marketing, sales, and partners
- Shapes executive‑level storytelling for Business Decision Makers while maintaining technical credibility
- Drives alignment and orchestration across a complex, cross‑portfolio sales & marketing ecosystem
Key Responsibilities:
Strategic Narrative & GTM Leadership- Own and evolve Microsoft’s Frontier Transformation narrative, frameworks, and positioning—connecting Cloud & AI innovation to business outcomes, ROI, trust, and organizational change.
- Translate signals from customers, analysts, and the field into clear transformation priorities and GTM direction.
- Establish the core storytelling, demo strategy, and transformation scenarios that downstream teams activate across campaigns, industries, and moments.
- Lead the creation of flagship Frontier Transformation assets—seller pitch decks, demos, short‑form video, executive guidance, and foundational Bill of Materials (BoM) content.
- Ensure these assets are field‑ready, scalable, and adoptable, serving as the backbone for seller readiness, partner enablement, and solution motions.
- Maintain alignment with the Frontier Success Framework and broader Microsoft AI Transformation narratives.
- Anchor messaging in the needs of Business Decision Makers (CEOs, CFOs, COOs, CMOs, CIOs), with strong fluency across Technical Decision Maker perspectives.
- Ensure narratives emphasize business outcomes, transformation journeys, and value realization, not just product capability.
- Serve as a unifying force across marketing, engineering, and sales, influencing governance and priorities to drive coherent execution.
- Lead cross‑company reviews, content walkthroughs, and senior executive engagements to align stakeholders and refine direction.
- Partner with research and analyst relations to ground storytelling in credible, differentiated insights.
- Build and lead a high‑performing team of senior PMMs.
- Model Microsoft’s leadership principles through clarity, empowerment, accountability, and care.
- Invest in talent development—building deep transformation fluency, executive storytelling skills, and cross‑portfolio perspective.
- Embody our company's Culture and Values.
- The Frontier Transformation Marketing team values clarity over complexity, outcomes over activity, and learning over certainty. We operate with a growth mindset, embrace experimentation, and take pride in shaping the work that enables others to succeed.
Required Qualifications:
- Master’s Degree in Marketing, Business, Computer Science, or related field AND 6+ years experience
- OR Bachelor’s Degree AND 8+ years experience
- OR equi
