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Sr. Digital Marketing Specialist, Remote
Paid Media, Media Management and Optimization
- Develop and manage advanced paid advertising strategies for platforms like Google PPC, LinkedIn, and programmatic to ensure strategic alignment of marketing initiatives with overarching business goals while maintaining a consistent brand message across all platforms.
- In platform execution of paid media initiatives with a focus on channel management, budget allocation and ad optimizations to maximize ROAS.
- Collaborate with design and content teams to craft effective advertising creatives and messaging
- Oversee the monitoring, reporting and optimization of digital campaigns, implementing A/B testing, and using advanced analytics to drive performance.
- Work with third party vendors and agencies in order to activate paid media initiatives in market
Marketing Automation
- Design, build, and optimize complex and integrated marketing automation workflows and nurture campaigns in Hubspot
- Develop, manage, and execute strategic email marketing plans, incorporating advanced segmentation, personalization techniques, and A/B testing for enhanced customer engagement and ROI
- Build and optimize high-converting landing pages using Hubspot to improve performance for lead generation and conversion goals
- Collaborate with marketing operations to ensure that the lead scoring models and lifecycle marketing programs are aligned with business objectives along with email marketing and landing page best practices
Reporting & Optimization
- Develop comprehensive reporting dashboards and KPI tracking systems within marketing automation platforms to provide actionable insights
- Analyze campaign performance, attribution, and ROI across all marketing automation channels
- Provide actionable insights and recommendations based on data analysis
- Create regular performance reports for leadership and cross-functional teams
- Implement continuous optimization strategies based on performance metrics
- Document and share advanced best practices for digital marketing processes
Minimum Qualifications:
- Bachelor’s degree in Marketing, Communications, Business, or a related field
- 5+ years of experience in digital marketing, with expertise in paid media, email marketing and marketing automation
- Experience and proficiency creating and executing on paid media campaigns in platforms like Google Adwords, LinkedIn, and programmatic platforms
- Experience and proficiency working in Hubspot to create emails, landing pages, and workflows
Preferred KSA's:
- Expert proficiency in marketing automation platforms (HubSpot, Marketo, Pardot, or similar)
- Proficiency with platforms like SalesForce, HubSpot, Google Adwords, LinkedIn and programmatic advertising
- Strong analytical and problem-solving skills, with advanced skills in marketing analytics and reporting tools (Google Analytics, marketing platform analytics, SFDC dashboards)
- Excellent attention to detail and quality assurance mindset with the ability to manage multiple projects and priorities simultaneously
- Strong communication skills and ability to build dashboards and reports to present data insights
- Hubspot marketing certifications
- Excellent written and verbal communication skills and experience managing vendor and agency relationships
- Google Adwords, Google Analytics and LinkedIn advertising certifications
- Experience working in an agile marketing framework
Physical Requirements:
- Sitting for prolonged periods of time. Extensive use of computers and keyboard. Occasional walking and lifting may be required.