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Sr. Analyst, Revenue Planning

About the position

The Sr. Analyst, Revenue Planning is responsible for supporting the forecasting, analysis, and reporting of all revenue streams for Planet Fitness. This role serves as the primary owner of the revenue model, focusing on member growth, Same Club Sales growth, retention and attrition trends, and other revenue and member-related KPIs. The Sr. Analyst, Revenue Planning partners closely with Marketing, Development, and Finance to develop and deliver reliable revenue forecasts, identify business trends and opportunities and provide actionable insights that support decision making across the organization. This role also plays an important role in developing and improving revenue planning processes, reporting capabilities, and financial models to support the continued growth of the business.

Responsibilities

Leads the development and maintenance of complex revenue forecasting models, including developing and refining key business drivers and KPIs such as joins, cancels, average rate per member, and membership trends.
Owns key revenue forecasting assumptions and works with cross-functional partners to validate and refine inputs.
Supports revenue forecasting for annual planning, quarterly forecasts, and long-range planning.
Partners closely with Marketing & Development to align revenue targets with promotional calendars, membership assumptions and club openings.
Collaborates with cross-functional partners to evaluate business trends, develop assumptions, and provide financial insights to support decision-making.
Oversees monthly reporting and analysis of actual revenue performance against forecast, budget and prior year results.
Identifies and communicates the narrative behind performance trends, risks, and opportunities, translating complex membership and revenue data into actionable insights for business stakeholders, ELT, and Board presentations.
Defines, monitors and reports on critical revenue and membership -related KPIs including member actions, Same Club Sales, retention and attrition rates.
Partners with Finance and business stakeholders to ensure consistency and accuracy of key metric definitions and reporting.
Effectively communicates findings and recommendations to both Finance and non-Finance audiences.
Enhances revenue-related data architecture within existing financial tools (TM1/Planning Analytics, Cognos & PowerBI) to automate member-level reporting and increase forecast accuracy.
Partners with Finance, Data & Analytics, and other stakeholders to improve revenue reporting capabilities and processes.
Identifies opportunities to automate processes, improve data integrity, and increase the efficiency and accuracy of revenue planning, forecasting, and reporting.

Requirements

Bachelor’s degree in Finance, Accounting, Business, Economics, or another quantitative field required
3+ years in corporate finance, revenue planning, strategy, consulting
Strong financial modeling, forecasting, analytical, and problem-solving skills.
Proficiency in Excel, PowerPoint, and other analytical software such as Netsuite Analytics or comparable systems
Familiarity with planning, dashboard, and data visualization software tools
Strong understanding of financial and operational metrics with the ability to translate data into meaningful business insights and recommendations
Ability to work proactively, independently, and as a strategic partner in a team environment
Extremely detail-oriented, efficient, and organized with an exceptional ability to establish priorities and objectives
Excellent presentation and communication skills along with the ability to communicate effectively across all levels of the organization
Able to establish and maintain effective, collaborative work relationships with diverse individuals, internally and externally
Creative, progressive, thought leadership with the ability to influence at all levels of the organization
Excellent leadership skills including the ability to build teams, motivate, guide, and mentor
Dedicated learner with a natural curiosity for consistent growth
Exhibits comfort, ease, and flexibility working in an extremely fast-paced ever-changing, deadline-driven environment
Cooperative team player with an upbeat, positive, “can-do” attitude!