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Sr. Analyst, Product Marketing - Mobile App

Job Description We are the movers of the world and the makers of the future. We get up every day, roll up our sleeves and build a better world -- together. At Ford, we're all a part of something bigger than ourselves. Are you ready to change the way the world moves? Launched in 2023, Integrated Services creates and markets new customer experiences by integrating hardware, software and services across Ford Blue, Model e and Ford Pro. These products and services allow Ford's retail and commercial customers to customize their vehicles like never before with OTA (over-the-air)-driven experiences that grow better over time. Ford is developing leadership at the forefront of connected, digital platforms that will revolutionize every aspect of how vehicles function, the way people interact with them, and the value those vehicles provide. In this position... As a Sr. Analyst, Product Marketing - Mobile App, you will play a pivotal role in shaping the success of our mobile app and vehicle software updates within the connected car ecosystem. Reporting to the Senior Manager, this position is for a proven analytical leader who can leverage data to uncover critical insights to drive product visibility, user engagement, and strategic initiatives. The ideal candidate has demonstrated product marketing experience in mobile applications or complex software-driven products, and a strong track record of thriving in and leading collaborative cross-functional environments within a rapidly evolving industry. This is a hybrid position requiring an onsite schedule of 4 days a week in the Dearborn, MI or Palo Alto, CA office. This is not a remote position. Responsibilities What you'll do... <ul> <li>Product Positioning & Narrative Development: Strategically define, craft, and ensure consistent messaging for compelling product positioning and narratives across all channels to drive user understanding and adoption.</li> <li>Cross-Functional Strategy & Alignment: Drive strategic alignment and foster seamless execution by partnering with Product, Engineering, Marketing, and Sales, ensuring product marketing initiatives integrate with roadmaps and campaigns for shared objectives.</li> <li>Performance Analytics & Strategic Insights: Lead the analysis of product marketing metrics using advanced analytics tools (such as Amplitude, Google Analytics, etc.), translating complex data into deep, actionable insights and data-driven recommendations to optimize digital product marketing strategies.</li> <li>Market & Competitive Intelligence: Conduct comprehensive market and competitive intelligence, identifying emerging trends, customer needs, and competitive positioning to ensure informed and differentiated product marketing strategies.</li> <li>User Engagement & Lifecycle Strategy: Develop and implement data-driven strategies to enhance user engagement, retention, and loyalty throughout the mobile app lifecycle, leveraging personalization and in-app experiences to drive feature adoption.</li> <li>Internal & Partner Enablement: Champion our digital products internally by developing comprehensive enablement materials and training for relevant stakeholders (e.g., Customer Service, Dealership Support), empowering them to effectively support and advocate for our products.</li> <li>Reporting & Storytelling: Prepare and present compelling, strategic performance reports to leadership, communicating key metrics, analyzing trends, and articulating actionable recommendations to influence product and marketing decisions.</li></ul> Qualifications You'll have... <ul> <li>Bachelor's degree required. </li> <li>3-5+ years of progressive product marketing experience, with a strong focus on data analysis for mobile applications or complex software-driven products.</li> <li>Proven proficiency with advanced analytics tools (e.g., Amplitude, Google Analytics).</li> <li>Demonstrated ability to translate complex data into clear, actionable insights and compelling narratives for diverse audiences, including senior leadership.</li> <li>This is a hybrid position requiring an onsite schedule of 4 days a week in the Dearborn, MI or Palo Alto, CA office. This is not a remote position.</li></ul> Even better, you may have... <ul> <li>Bachelor's degree in Marketing, Business, Communications, Data Analytics, or a related field.</li> <li>Master's degree (MBA or related field).</li> <li>Experience working in the automotive or mobility industry. </li> <li>Familiarity with marketing automation platforms and content marketing strategies.</li> <li>Exceptional written and verbal communication skills, with a strong emphasis on presentation abilities.</li> <li>Understanding of customer journey mapping and UX/UI principles.</li> <li>Ability to thrive in a fast-paced, dynamic environment.</li></ul> You may not check every box, or your experience may look a little different from what we've outlined, but if you think you can bring value to Ford Motor Company, we encourage you to apply! As an established global company, we offer the benefit of choice. You can choose what your Ford future will look like: will your story span the globe, or keep you close to home? Will your career be a deep dive into what you love, or a series of new teams and new skills? Will you be a leader, a changemaker, a technical expert, a culture builder...or all of the above? No matter what you choose, we offer a work life that works for you, including: <ul> <li>Immediate medical, dental, vision and prescription drug coverage</li> <li>Flexible family care days, paid parental leave, new parent ramp-up programs, subsidized back-up childcare and more</li> <li>Family building benefits including adoption and surrogacy expense reimbursement, fertility treatments, and more</li> <li>Vehicle discount program for employees and family members and management leases</li> <li>Tuition assistance</li> <li>Established and active employee resource groups</li> <li>Paid time off for individual and team community service</li> <li>A generous schedule of paid holidays, including the week between Christmas and New Year's Day</li> <li>Paid time off and the option to purchase additional vacation time. </li></ul> For more information on salary and benefits, click here: https://fordcareers.co/GSRSP2 This position is a range of salary grades 7-8. Visa sponsorship is not available for this position. Candidates for positions with Ford Motor Company must be legally authorized to work in the United States. Verification of employment eligibility will be required at the time of hire. We are an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, age, sex, national origin, sexual orientation, gender identity, disability status or protected veteran status. In the United States, if you need a reasonable accommodation for the online application process due to a disability, please call 1-888-336-0660. Onsite work of up to four days per week may be required for candidates within commuting distance of a Ford hub location. This is a hybrid position requiring an onsite schedule of 4 days a week in the Dearborn, MI or Palo Alto, CA office. This is not a remote position. #LI-Hybrid #LI-KR3

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