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SEO Manager
<p style="min-height:1.5em">Join Hire Hangar and work with fast-growing global companies while building a long-term, remote career.</p><h2>Job Title</h2><p style="min-height:1.5em">SEO Manager (Local SEO & Google Business Profile)</p><h2>Location</h2><p style="min-height:1.5em">Remote</p><h2>Time Zone</h2><p style="min-height:1.5em">US Time Zones (EST–PST)</p><h2>Role Overview</h2><p style="min-height:1.5em">We’re hiring an experienced SEO Manager to help lead and scale SEO delivery for a portfolio of home-services clients across the US. This role is hands-on and performance-driven, with ownership across local SEO, Google Business Profile (GBP), content direction, technical SEO fundamentals, and link building coordination.</p><p style="min-height:1.5em">You should be confident operating in modern local SEO (including service-area businesses), competitive metro markets, and multi-location/franchise environments. You’ll work closely with content, development, paid media/LSA teams, and account strategy to execute a clear SEO plan and drive measurable organic growth.<br></p><h2>Key Responsibilities</h2><ul style="min-height:1.5em"><li><p style="min-height:1.5em">Own SEO strategy and execution for a portfolio of home-services clients (HVAC, plumbing, remodeling, junk removal, painting, etc.).</p></li><li><p style="min-height:1.5em">Create and maintain SEO roadmaps covering technical improvements, content, local visibility, link building, and GBP optimization.</p></li><li><p style="min-height:1.5em">Contribute to building scalable SEO processes, templates, QA checks, and reporting standards.</p></li><li><p style="min-height:1.5em">Stay current on Google algorithm updates, <em>AI</em>-influenced search trends, E-E-A-T considerations, and local ranking factors.</p></li></ul><p style="min-height:1.5em"><strong>Local SEO & Google Business Profile (GBP)</strong></p><ul style="min-height:1.5em"><li><p style="min-height:1.5em">Improve GBP rankings across primary and surrounding service cities through repeatable optimizations.</p></li><li><p style="min-height:1.5em">Optimize categories, attributes, service areas, citations, photos/videos, and local trust signals.</p></li><li><p style="min-height:1.5em">Conduct city-level keyword research and local expansion planning for increased visibility.</p></li><li><p style="min-height:1.5em">Support consistent map pack and local SERP performance in competitive markets.</p></li></ul><p style="min-height:1.5em"><strong>Content Strategy & Execution Oversight</strong></p><ul style="min-height:1.5em"><li><p style="min-height:1.5em">Build content plans for service pages, location pages, blogs, and topical authority clusters.</p></li><li><p style="min-height:1.5em">Create SEO briefs, outlines, and frameworks aligned with search intent and semantic SEO.</p></li><li><p style="min-height:1.5em">Review content for SEO quality, local relevance, and conversion alignment.</p></li><li><p style="min-height:1.5em">Collaborate with internal/external writers (human and <em>AI</em>-assisted) to maintain standards.</p></li></ul><p style="min-height:1.5em"><strong>Link Building & Authority Development</strong></p><ul style="min-height:1.5em"><li><p style="min-height:1.5em">Coordinate link acquisition activities (citations, outreach, partnerships, placements) with clear targets.</p></li><li><p style="min-height:1.5em">Maintain simple, scalable backlink playbooks suitable for home-service verticals.</p></li><li><p style="min-height:1.5em">Track backlink gaps and authority metrics and recommend improvements.</p></li></ul><p style="min-height:1.5em"><strong>Technical SEO & On-Site Optimization</strong></p><ul style="min-height:1.5em"><li><p style="min-height:1.5em">Run technical audits covering crawlability, indexation, architecture, internal linking, duplication, schema basics, and Core <em>Web</em> Vitals.</p></li><li><p style="min-height:1.5em">Work with WordPress and development resources to implement SEO fixes and improvements.</p></li><li><p style="min-height:1.5em">Support scalable multi-location site structures and internal linking strategies.</p></li></ul><p style="min-height:1.5em"><strong>Performance, Reporting & Collaboration</strong></p><ul style="min-height:1.5em"><li><p style="min-height:1.5em">Use GA4, GSC, and SEO tools to track performance, identify opportunities, and report progress.</p></li><li><p style="min-height:1.5em">Collaborate with paid media/LSA and strategy teams to align messaging and growth priorities.</p></li><li><p style="min-height:1.5em">Explain SEO priorities clearly to internal stakeholders and support consistent delivery.</p></li></ul><h2>Required Qualifications</h2><ul style="min-height:1.5em"><li><p style="min-height:1.5em">3–5 years of hands-on SEO experience, ideally in an agency or multi-client environment.</p></li><li><p style="min-height:1.5em">Proven success improving local SEO performance for service-area businesses (map pack + organic results).</p></li><li><p style="min-height:1.5em">Experience improving Google Business Profile rankings and local visibility in competitive markets.</p></li><li><p style="min-height:1.5em">Familiarity with multi-location SEO structures (or strong experience supporting location-based expansion).</p></li><li><p style="min-height:1.5em">Solid technical SEO foundation (auditing, indexation, site structure, internal linking, CWV awareness, basic schema).</p></li><li><p style="min-height:1.5em">Strong proficiency in WordPress (on-page optimization, plugins, and implementing common technical updates).</p></li><li><p style="min-height:1.5em">Ability to produce clear documentation, briefs, action plans, and performance reporting.</p></li><li><p style="min-height:1.5em">Strong organization and time management with the ability to manage multiple client campaigns.</p></li></ul><p style="min-height:1.5em"><strong>Non-negotiable remote requirement:</strong></p><ul style="min-height:1.5em"><li><p style="min-height:1.5em">You must have prior, professional remote work experience and be fluent with remote collaboration tools (e.g., Slack, Zoom, Google Workspace, Asana or similar). Ideally, you’ve supported US- or UK-based teams/clients. Applications without clear evidence of remote work experience and comfort operating in distributed teams will not be considered.</p></li></ul><h2>Preferred Qualifications</h2><ul style="min-height:1.5em"><li><p style="min-height:1.5em">Home-services industry experience (HVAC, plumbing, remodeling, cleaning, junk removal, etc.).</p></li><li><p style="min-height:1.5em">Experience with home-service CRMs and marketing stacks (e.g., ServiceTitan, Jobber, Workiz, or similar).</p></li><li><p style="min-height:1.5em">Experience collaborating with paid media/LSA teams or supporting omnichannel strategies.</p></li><li><p style="min-height:1.5em">Experience with structured data/schema implementation and validation.</p></li><li><p style="min-height:1.5em">Experience mentoring junior SEO specialists or coordinating contractors/vendors.</p></li></ul><h2>Tools & Technology</h2><ul style="min-height:1.5em"><li><p style="min-height:1.5em">Google Search Console (GSC), Google Analytics 4 (GA4)</p></li><li><p style="min-height:1.5em">SEMrush and/or Ahrefs</p></li><li><p style="min-height:1.5em">WordPress and common SEO plugins</p></li><li><p style="min-height:1.5em">Local SEO/GBP tooling (citation management, listings, review workflows—tooling may vary by client)</p></li><li><p style="min-height:1.5em">Reporting dashboards and spreadsheets (Looker Studio, Google Sheets, or equivalent)</p></li><li><p style="min-height:1.5em">Remote collaboration tools (Slack, Zoom, Google Workspace, Asana or similar)</p></li></ul><h3>Please NOTE</h3><p style="min-height:1.5em">It is <strong>crucial</strong> that you complete the application form in full. As part of the application process, you will be required to <strong>record a video</strong>. If your application is successful, you will receive an email confirming next steps—<strong>the video is the first step of the interview process</strong>. <strong>If you do not record a video, we will not be able to consider you for ANY open roles.</strong></p><p style="min-height:1.5em">We connect top talent with vetted employers, competitive pay, and real growth opportunities.</p>