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SEO Lead (Local SEO & Google Business Profile — Home Services)

Join Hire Hangar and work with fast-growing global companies while building a long-term, remote career.<h2>Job Title</h2>SEO Lead (Local SEO & Google Business Profile — Home Services)Location RemoteTime Zone US Time Zones (EST–PST)<h3>Role Overview</h3>We are hiring a highly experienced SEO Lead with deep, hands-on experience in home-services and service-based industries to lead and scale SEO delivery across a portfolio of US-based clients. This role is critical to performance and is not suitable for candidates without direct experience in home-services SEO (e.g., HVAC, plumbing, electrical, remodeling, roofing, junk removal, cleaning, painting).You will own strategy and execution across local SEO, Google Business Profile (GBP), service-area businesses (SABs), competitive metro markets, and multi-location/franchise environments. This is a hands-on role focused on rankings, map pack visibility, calls, and booked jobs—not theory or generic SEO.You’ll work closely with content, development, paid media/LSA teams, and account strategy to execute clear SEO plans and deliver measurable organic growth for service-based businesses.<h3>Key Responsibilities</h3><ul style="min-height:1.5em"><li>Own SEO strategy and execution for a portfolio of home-services clients (HVAC, plumbing, electrical, roofing, remodeling, junk removal, painting, cleaning, etc.)</li><li>Build and maintain SEO roadmaps covering technical SEO, local visibility, content, GBP optimization, and link acquisition</li><li>Lead scalable SEO processes, templates, QA checks, and reporting standards across accounts</li><li>Stay current on Google algorithm updates, local SEO changes, AI-influenced search behavior, and E-E-A-T considerations specific to service businesses</li><li>Clearly prioritize actions that drive map pack rankings, organic leads, and phone calls</li></ul><h3>Local SEO & Google Business Profile (GBP)</h3><ul style="min-height:1.5em"><li>Drive consistent GBP ranking improvements across primary and surrounding service areas</li><li>Optimize categories, services, attributes, service areas, photos/videos, citations, and trust signals</li><li>Conduct city-level and service-level keyword research for local expansion</li><li>Support sustained map pack visibility in highly competitive metro markets</li><li>Manage and improve local SERP performance for service-area businesses without storefronts</li></ul><h3>Content Strategy & Execution Oversight</h3><ul style="min-height:1.5em"><li>Build content strategies for service pages, city/location pages, blogs, and topical authority clusters</li><li>Create SEO briefs aligned with local intent, conversion goals, and service-based search behavior</li><li>Review content for SEO quality, local relevance, and lead-generation effectiveness</li><li>Collaborate with internal and external writers (human and AI-assisted) while maintaining strict quality standards</li></ul><h3>Link Building & Authority Development</h3><ul style="min-height:1.5em"><li>Coordinate link acquisition efforts (citations, outreach, partnerships, placements) suited to home-services verticals</li><li>Maintain simple, scalable backlink playbooks that support local authority and trust</li><li>Monitor backlink gaps, authority metrics, and competitive benchmarks</li></ul><h3>Technical SEO & On-Site Optimization</h3><ul style="min-height:1.5em"><li>Run technical audits covering crawlability, indexation, internal linking, duplication, schema basics, and Core Web Vitals</li><li>Work directly with WordPress and development resources to implement SEO improvements</li><li>Support scalable multi-location site structures and internal linking strategies common in home-services businesses</li></ul><h3>Performance, Reporting & Collaboration</h3><ul style="min-height:1.5em"><li>Track performance using GA4, GSC, and SEO tools with a focus on leads, calls, and local visibility</li><li>Collaborate with paid media and LSA teams to align messaging and growth priorities</li><li>Communicate SEO priorities clearly to internal stakeholders and support consistent execution</li></ul><h3>Required Qualifications</h3><ul style="min-height:1.5em"><li>3–5+ years of hands-on SEO experience with direct, proven experience in home-services or service-based industries</li><li>Demonstrated success improving local SEO and Google Business Profile rankings for service-area businesses</li><li>Experience competing in highly competitive local markets (map pack + organic results)</li><li>Strong familiarity with multi-location and franchise-style SEO structures</li><li>Solid technical SEO foundation (audits, indexation, internal linking, CWV awareness, basic schema)</li><li>Strong proficiency with WordPress, including on-page optimization and common technical fixes</li><li>Ability to produce clear SEO documentation, briefs, roadmaps, and performance reporting</li><li>Excellent organization and time management across multiple active client campaigns</li><li>Non-negotiable: Prior professional remote work experience, fluency with remote collaboration tools (Slack, Zoom, Google Workspace, Asana or similar), and experience supporting US- or UK-based teams/clients. Candidates without clear remote experience will not be considered.</li></ul>Important: This role requires real-world experience in home-services SEO. Candidates without hands-on experience in service-based industries (HVAC, plumbing, electrical, roofing, remodeling, etc.) will not be considered.<h3>Preferred Qualifications</h3><ul style="min-height:1.5em"><li>Deep experience in one or more home-services verticals (HVAC, plumbing, electrical, roofing, cleaning, junk removal, remodeling)</li><li>Experience with home-services CRMs and marketing stacks (ServiceTitan, Jobber, Workiz, Housecall Pro, or similar)</li><li>Experience collaborating with paid media and Google Local Services Ads (LSA) teams</li><li>Experience implementing and validating structured data/schema</li><li>Experience mentoring junior SEO specialists or coordinating contractors/vendors</li></ul><h3>Tools & Technology</h3><ul style="min-height:1.5em"><li>Google Search Console (GSC), Google Analytics 4 (GA4)</li><li>SEMrush and/or Ahrefs</li><li>WordPress and common SEO plugins</li><li>Local SEO & GBP tooling (citation management, listings, review workflows — tooling varies by client)</li><li>Reporting dashboards and spreadsheets (Looker Studio, Google Sheets, or equivalent)</li><li>Remote collaboration tools (Slack, Zoom, Google Workspace, Asana or similar)</li></ul><h3>Please NOTE</h3>It is crucial that you complete the application form in full. As part of the application process, you will be required to record a video. If your application is successful, you will receive an email confirming next steps—the video is the first step of the interview process. If you do not record a video, we will not be able to consider you for ANY open roles.We connect top talent with vetted employers, competitive pay, and real growth opportunities.

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