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SEO & GEO Strategy Lead for AI-Driven Discovery
Ever since we started in 2007, Sunrun has been at the forefront of connecting people to the cleanest energy on Earth. It’s why we’ve become the #1 home solar and battery company in America. Today, we’re on a mission to change the way the world interacts with energy, and we’re building a company and brand that puts power at the center of life. And we’re doing it by designing a dynamic culture where employee development, well-being, and safety come first. We’re unlike any other solar company. Our vertically integrated model gives us total control over every part of the energy lifecycle – from sale through installation and beyond – so you can find endless opportunities for growth. Come join a career you can grow in and a culture you can run with.At Sunrun, we are building a future where clean energy is the standard. The Manager, SEO & GEO is a critical strategic role responsible for ensuring Sunrun remains the most visible and authoritative voice in the solar industry across all digital discovery platforms.You will lead our organic growth strategy, moving beyond traditional keyword rankings to master Generative Engine Optimization (GEO). Your mission is to ensure that whether a customer uses a search bar or an AI assistant, Sunrun is the trusted solution they find. This role requires a blend of technical SEO expertise, content strategy, and a deep understanding of how Large Language Models (LLMs) cite and prioritize information.ESSENTIAL DUTIES AND RESPONSIBILITIESGenerative Engine Optimization (GEO) & AI StrategyAI Visibility: Develop and execute strategies to improve Sunrun’s share of voice within AI search engines and generative chat interfaces (e.g., Search Generative Experience, OpenAI, Perplexity).Authority Building: Optimize brand mentions and citations across high-authority domains to ensure Sunrun is recognized as the definitive source for solar and home energy storage.LLM Signal Tracking: Monitor how AI models interpret Sunrun’s web presence and adjust site architecture and structured data to improve crawlability by AI agents.Traditional SEO & Content AuthorityTechnical SEO: Lead site audits, manage XML sitemaps, robots.txt, and improve Core Web Vitals to maintain peak performance on traditional search engines.Content Synergy: Collaborate with the Creative and Brand teams to produce high-intent content that answers the complex questions modern energy consumers are asking.Local SEO: Manage Sunrun’s local search footprint (Google Business Profiles) to drive high-quality traffic to our Chain (Field Sales) branches.Analytics, AI Tools & ReportingNext-Gen Reporting: Move beyond simple blue link tracking to measure brand sentiment and recommendation frequency within generative AI environments.AI-Assisted Workflows: Use AI tools to perform rapid-fire keyword research, draft meta-tags, and analyze competitor content gaps at scale.Conversion Focus: Partner with the Air and Manager, 3rd Party Lead to ensure organic traffic is converting into high-quality leads for our sales centers.REQUIREMENTS (EDUCATION, EXPERIENCE, CERTIFICATIONS, AND OTHER SKILLS)Experience: 5+ years in SEO/Digital Marketing, with at least 1 year of documented experimentation or strategy in Generative Engine Optimization (GEO) or AI search.Technical Proficiency: Expert knowledge of SEO tools (Semrush, Ahrefs, BrightEdge) and technical platforms (Google Search Console, Schema.org, HTML/CSS).LLM Literacy: A deep understanding of how generative AI models (GPT-4, Claude, Gemini) retrieve and synthesize information.Strategic Thinker: Ability to pivot from keyword stuffing of the past to contextual authority of the future.Communication: Ability to explain complex algorithm shifts (like Google’s SGE) to executive leadership in a way that relates to business ROI.PHYSICAL DEMANDSOperational Tech Proficiency: Ability to perform standard office duties, including prolonged periods of sitting or standing at a desk and working on a computer.Visual & Mental Focus: Must be able to maintain high levels of concentration while reviewing complex technical audits, code, and data dashboards.Communication: Ability to interact, present, and facilitate in person and virtual meetings with internal teams and external agency partners.Recruiter:Danielle Levitan (danielle.levitan@sunrun.com)Please note that the compensation information is made in good faith for this position only. It assumes that the successful candidate will be located in markets within the United States that warrant the compensation. Please speak with your recruiter to learn more.Starting salary/wage for this opportunity:$93,809.20 to $125,078.94Compensation decisions will not be based on a candidate's salary history. You can learn more here.This job description outlines the primary responsibilities, some essential job functions, and qualifications for the role. It may not include all essential functions, tasks, or requirements. If you are a qualified individual with a disability and you need reasonable accommodation during the hiring process or to perform this role, please contact us at candidateaccommodations@sunrun.com.Sunrun is proud to be an equal opportunity employer that does not tolerate discrimination or harassment of any kind. We believe that empowering people and valuing their differences are essential for our mission of connecting people to the cleanest energy on earth. Learn more here: EEO | Sunrun#J-18808-Ljbffr
