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Senior Director Nike Retail Sales
Responsible for defining and executing the global retail sales strategy for Nike Eyewear across Nike owned retail, strategic retail partners, digital marketplaces, and travel retail. This role owns global retail commercial performance and is accountable for driving profitable growth, strengthening Nike’s premium market position, and delivering consistent, elevated consumer experiences worldwide. As a senior leader, this role partners closely with Nike Brand, Marketplace, Merchandising, Digital, Operations, and Finance teams to ensure retail strategies are aligned to Nike’s brand vision, product priorities, and long term growth objectives. The ideal candidate brings deep expertise in global retail leadership, omnichannel commercialization, and performance brand execution.Lead and inspire a global retail sales organization with responsibility for revenue, profitability, and excellence across all retail environments
Own team structure, hiring, onboarding, performance management, development, and succession planning
Establish annual and quarterly commercial targets and hold teams accountable to deliver results
Build a culture of accountability, collaboration, innovation, and consumer obsession
Define and execute a global retail sales strategy aligned to Nike’s marketplace offense and long‑range growth plans
Drive consistent, brand‑right commercial execution across physical retail and digital storefronts globally
Partner with finance and planning teams to manage forecasts, revenue pacing, inventory flow, and margin performance
Identify growth opportunities, risks, and corrective actions through regular performance review and analysis
Own global retail distribution strategy to ensure brand‑appropriate placement, productivity, and market coverage
Set clear guardrails for expansion and door prioritization based on performance and strategic alignment
Align retail calendars, launches, and commercial moments with Nike’s global priorities and product roadmap
Monitor and optimize productivity, sell‑through, inventory health, and overall commercial effectiveness
Serve as a senior commercial partner to Brand, Product, and Merchandising teams
Ensure retail assortments, price architecture, and go‑to‑market plans are aligned with Nike’s brand strategy and product vision
Provide structured market feedback on consumer response, competitive dynamics, and regional insights to inform future strategies
Champion seasonal readiness and flawless execution across all retail touchpoints
Drive strong performance across digital retail environments, ensuring alignment between physical retail, digital commerce, and brand storytelling
Partner with digital, marketing, and content teams to improve discoverability, conversion, and consumer engagement
Advance omnichannel initiatives that enhance the total consumer experience and unlock incremental growth
Lead execution of global and regional retail activations, launches, and key commercial initiatives
Ensure consistent standards for brand presentation, consumer experience, and operational excellence
Support training initiatives to elevate product knowledge, selling capabilities, and brand storytelling across markets
Job Specifications
Typically has the following skills or abilities:
Bachelor’s degree in a related field or equivalent experience; Minimum of 3 additional years of experience related to the functional area
Minimum of 6 years of management experience with responsibilities for hiring, training, assigning work, and managing performance of direct reports
Proven success leading complex, multi‑region retail businesses with strong commercial outcomes
Demonstrated experience operating at a strategic, global level
Strong financial acumen with experience managing revenue forecasts and profit drivers
Expertise in retail analytics, CRM systems, and data‑driven decision‑making
Strategic, enterprise‑level leader with the ability to translate vision into execution
Deep understanding of global retail and consumer behavior
Strong influencing skills within matrixed organizations
Exceptional communication, leadership, and stakeholder‑management capabilities
Comfortable navigating ambiguity and driving change at scale
Working Conditions
The working environment is generally favorable. Lighting and temperature are adequate, and there are no hazardous or unpleasant conditions caused by noise, dust, etc.
The above information in this description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications required of employees assigned to this job.
Compensation range for the role is listed below. A
