[Remote] Copy of Email Marketing Strategist

Note: The job is a remote job and is open to candidates in USA. reputed company provides a learner-to-earner lifecycle platform for higher education institutions. The Email Marketing Strategist, described in the posting as a Campaign Marketing Specialist, will execute and orchestrate integrated marketing campaigns across email, landing pages, webinars, virtual events, and other digital channels. The role will coordinate cross-functional stakeholders, manage campaign operations, monitor performance, and improve scalable marketing processes.

Responsibilities

• Manage the end-to-end execution of integrated marketing campaigns, translating campaign briefs into clear timelines, deliverables, dependencies, and launch plans
• Coordinate campaign execution across email, landing pages, forms, webinars, digital assets, and other campaign touchpoints
• Partner with Product Marketing and Demand Generation to ensure campaign strategy, audience, messaging, offers, and calls to action are effectively translated into execution
• Coordinate with Creative, Content, Revenue Operations, Events, and other partners to ensure required campaign inputs and assets are delivered on schedule
• Maintain campaign calendars, project plans, deadlines, asset requirements, and campaign documentation
• Proactively identify risks, missing inputs, and dependencies and drive them toward resolution
• Conduct campaign QA to ensure messaging, links, forms, tracking, segmentation, and assets are accurate and launch-ready
• Own the operational execution of marketing webinars and virtual events from reputed company setup through post-event follow-up
• Set up webinar platforms, registration pages, confirmation communications, reminder emails, and attendee workflows
• Own operational coordination with webinar speakers, including scheduling, communications, asset collection, rehearsals, technical preparation, and day-of logistics, while partnering with Product Marketing on content and messaging
• Coordinate presentation materials and other webinar assets to ensure speakers and internal stakeholders are prepared for the event
• Manage live webinar execution, including technical setup, speaker support, recording, and attendee experience
• Coordinate post-event activities including recordings, on-demand assets, follow-up communications, and lead handoff
• Partner with the Events team on integrated campaigns supporting in-person events, while the Events team owns onsite and physical event logistics
• Build, schedule, test, QA, and deploy campaign emails across prospect and customer audiences
• Build and maintain campaign landing pages, forms, and supporting digital assets
• Support nurture programs and automated campaign journeys that engage prospects and customers throughout the buyer and customer lifecycle
• Partner with Revenue Operations on audience segmentation, campaign tracking, lead routing, and data quality
• Apply email deliverability, privacy, tracking, and campaign governance best practices
• Develop increasing proficiency in marketing automation platforms and identify opportunities to make campaign execution more scalable and efficient
• Monitor campaign performance across email, landing pages, webinars, virtual events, and other campaign touchpoints
• Track key metrics including registrations, attendance, engagement, conversions, and campaign responses
• Conduct A/B testing and identify opportunities to improve campaign performance
• Partner with Demand Generation to evaluate campaign results and translate performance into actionable recommendations
• Document campaign learnings and apply them to improve future execution
• Serve as a central execution partner across marketing campaigns, ensuring stakeholders have clear visibility into timelines, requirements, dependencies, and status
• Establish repeatable processes, templates, and workflows that improve campaign consistency and speed to market
• Partner closely with the Events team to coordinate campaign promotion and communications for in-person programs and events
• Stay current on campaign marketing, marketing automation, webinar, and digital marketing best practices and identify opportunities to improve how reputed company executes campaigns

Skills

• Demonstrated experience executing multi-channel marketing campaigns from planning through launch, follow-up, and measurement
• Strong project management and organizational skills with exceptional attention to detail
• Experience managing webinars, virtual events, or similar digital marketing programs
• Hands-on experience with marketing automation, CRM, webinar, CMS, or campaign management platforms
• Ability to quickly learn new marketing technologies, platforms, and workflows
• Strong written communi