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[Remote] Consumer Product Marketing Lead, Link
Note: The job is a remote job and is open to candidates in USA. Stripe is a financial infrastructure platform for businesses, aiming to increase the GDP of the internet. They are seeking a Consumer Product Marketing Lead to own the go-to-market strategy and positioning for Link, their digital wallet, and to drive consumer adoption and growth.
Responsibilities
- Define Link's consumer positioning and messaging: Develop and continuously evolve Link's core value proposition and messaging framework for consumers, ensuring a consistent and compelling story across every touchpoint
- Lead go-to-market for product launches: Own the end-to-end GTM strategy for new Link features and consumer experiences, from early product shaping through launch execution and post-launch measurement
- Shape the product roadmap: Be the voice of the consumer in product planning. Synthesize qualitative insights, quantitative research, and competitive intelligence to influence feature prioritization and roadmap strategy
- Partner with Brand Marketing: Work in lockstep with the Brand Marketing team to ensure brand campaigns are grounded in product truths and that high-impact brand moments connect back to measurable product outcomes
- Drive consumer research and insights: Commission and synthesize user research, behavioral analytics, and market data to develop a deep understanding of Link's target personas, adoption barriers, and engagement drivers
- Define and track consumer growth metrics: Set KPIs across the consumer marketing funnel (awareness, activation, engagement, retention), own regular reporting, and use data to continuously optimize the marketing mix
- Influence senior leadership: Communicate product strategy, consumer insights, and marketing results clearly and persuasively to Stripe leadership and cross-functional partners
Skills
- 10+ years of experience in product marketing, with 5+ years in B2C products
- Proven track record developing consumer positioning, messaging, and go-to-market strategy for scaled consumer products
- Strong research and analytical skills; ability to synthesize consumer insights, market data, and competitive intelligence into actionable strategy
- Excellent written and verbal communication skills, including experience presenting to and influencing senior stakeholders
- Demonstrated success working cross-functionally across product, brand, creative, and analytics teams
- Expert in consumer product marketing with a strong track record building go-to-market strategies for high-scale B2C products, ideally in fintech, payments, or consumer tech
- Sharp strategist and structured thinker who can synthesize research, competitive signals, and product data into a compelling point of view
- Highly cross-functional collaborator who aligns with brand and creative teams and influences without authority across a matrixed organization
- Data-driven and measurement-minded, defining success in metrics and using data to continuously improve approach
- Comfortable with ambiguity, thriving in fast-moving, zero-to-one environments and energized by the challenge of building new capabilities at scale
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