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Regional Sales Manager (North East, South East, Central)

Regional Sales Manager (North East, South East, Central)

Automotive Aftermarket – North America

Position Summary

The Regional Sales Manager is responsible for driving profitable sales growth, expanding distribution, and strengthening customer relationships within an assigned North American territory.

This position will lead regional sales activities for HL Mando automotive aftermarket products, focusing on traditional warehouse distributors, retailers, buying groups, e-commerce customers, and professional installer networks. The Regional Sales Manager will develop new business, grow existing accounts, improve product-line penetration, and execute the company’s regional go-to-market strategy.

The successful candidate will combine strong automotive aftermarket knowledge with disciplined account management, field execution, and data-driven sales planning.

Key Responsibilities

Regional Sales Strategy and Growth

Develop and execute an annual regional sales plan aligned with company revenue, margin, and market-share objectives.
Identify high-potential customers, product categories, applications, and geographic markets.
Build a qualified new-business pipeline and convert targeted prospects into active customers.
Increase sales penetration across existing accounts through new product-line placements, expanded SKU coverage, and additional customer locations.
Establish regional pricing, promotional, and account-development plans in collaboration with senior management.
Monitor competitive activity, market trends, vehicle population, and customer purchasing behavior.

Customer and Account Management

Manage relationships with warehouse distributors, retailers, buying groups, e-commerce customers, fleets, jobbers, and installer networks.
Develop strategic account plans for major regional customers.
Conduct regular customer visits, business reviews, product presentations, and sales meetings.
Build strong relationships with customer executives, category managers, purchasing teams, sales representatives, and branch managers.
Negotiate pricing, programs, promotions, stocking requirements, and commercial terms within approved guidelines.
Maintain accurate sales forecasts, customer pipelines, opportunity updates, and account activity records.
Address customer concerns promptly and coordinate internal resources to ensure timely resolution.

Distribution and Market Development

Expand regional distribution coverage by identifying underserved markets and qualified channel partners.
Improve product availability, fill rates, and speed to market through close coordination with customers and internal operations.
Support customer inventory planning, stocking recommendations, new-store openings, and product-line conversions.
Partner with distributor sales teams to increase branch-level and installer-level demand.
Conduct joint sales calls, sales blitzes, installer visits, trade events, and product training programs.
Develop regional installer engagement programs that strengthen product awareness, trial, and repeat purchases.

Product and Category Development

Promote the company’s automotive aftermarket portfolio, including suspension, steering, brake, electrical, HVAC, engine-management, and maintenance products.
Identify assortment gaps, new application opportunities, and customer-specific product requirements.
Work with Product Management to prioritize new part numbers and improve application coverage.
Provide market feedback regarding pricing, quality, packaging, catalog data, warranty, and competitive positioning.
Support new-product launches, line reviews, customer presentations, and product-change communications.
Ensure customers understand HL Mando’s OE heritage, product quality, technical advantages, and overall value proposition.

Sales Performance and Profitability

Achieve assigned regional revenue, gross-margin, new-business, and product-placement targets.
Manage pricing and promotional programs while protecting profitability.
Monitor customer sales performance, product mix, returns, deductions, warranty claims, and overdue accounts.
Prepare monthly sales reports, forecasts, opportunity reviews, and corrective-action plans.
Analyze sales data by customer, product category, SKU, geography, and channel.
Recommend actions to improve customer profitability, inventory productivity, and regional market share.

Cross-Functional Collaboration

Coordinate with Product Management, Marketing, Supply Chain, Customer Service, Finance, Quality, and Executive Management.
Communicate customer forecasts, inventory requirements, promotional plans, and potential supply risks.
Support demand planning and inventory allocation for key accounts.
Collaborate with Marketing on regional campaigns, trade shows, customer materials, and installer programs.
Work with Quality and Customer Service to resolve claims, returns, warranty issues, and product concerns.
Ensure customer commitments are clearly documented and communicated internally.

Performance Indicators

Performance will be evaluated using metrics including:

Regional sales growth
Gross margin and account profitability
New-customer acquisition
New product-line and SKU placements
Customer retention and account penetration
Sales pipeline value and conversion rate
Forecast accuracy
Product availability and customer service performance
Installer and field-sales activation
Accounts-receivable performance
Customer satisfaction

Qualifications

Required

Bachelor’s degree in Business, Marketing, Automotive Technology, Supply Chain, or a related field.
Five or more years of sales or account-management experience in the automotive aftermarket.
Demonstrated experience working with warehouse distributors, retailers, buying groups, jobbers, installers, fleets, or e-commerce customers.
Proven record of achieving sales-growth and profitability objectives.
Strong understanding of automotive aftermarket distribution channels and customer decision-making processes.
Experience with pricing, sales forecasting, account planning, and contract negotiations.
Strong analytical, presentation, communication, and relationship-management skills.
Proficiency with CRM systems, Microsoft Excel, PowerPoint, and sales-reporting tools.
Ability to travel regularly throughout the assigned region.

Preferred

Seven to ten years of automotive aftermarket sales experience.
Existing relationships with regional or national automotive aftermarket customers.
Experience selling chassis, suspension, steering, brake, electrical, HVAC, or engine-management products.
Familiarity with ACES and PIES catalog standards.
Experience launching new product lines or developing an underpenetrated sales territory.
Knowledge of vehicle-in-operation data, application coverage, competitive pricing, and category-management practices.
Experience managing independent manufacturer representatives or regional field-sales teams.
Bilingual ability in English and Spanish or Korean is an advantage.

Core Competencies

Results-driven and accountable
Strategic regional planning
New-business development
Consultative and relationship-based selling
Commercial negotiation
Automotive aftermarket knowledge
Data-driven decision-making
Customer-focused problem-solving
Cross-functional leadership
Strong follow-through and execution
Adaptability in a fast-growing organization
High ethical and professional standards

Travel Requirements

Approximately 40%–60% travel may be required, including customer visits, joint field calls, industry conferences, trade shows, and internal meetings.

Reporting Relationship

The Regional Sales Manager reports to the Director of Sales or Vice President of Sales and works closely with Product Management, Marketing, Supply Chain, Customer Service, Finance, and Quality teams.

About HL Uriman and HL Mando

HL Uriman is the exclusive North American distributor of HL Mando automotive aftermarket products. HL Mando is a global Tier-1 original-equipment automotive supplier with extensive experience in safety-critical automotive systems and components.

The company delivers original-quality automotive products supported by global manufacturing expertise, strong technical capabilities, competitive value, and a commitment to customer service.

What We Offer

Opportunity to represent a globally recognized Tier-1 OE and aftermarket brand (HL Mando)
Competitive salary with performance-based bonus compensation
Comprehensive benefits package including:
Medical, dental, and vision insurance
401(k) plan
Paid time off (PTO) and company holidays
Life insurance
Collaborative, performance-driven culture focused on quality, execution, and accountability
Exposure to both Aftermarket and OE business, supporting long-term career development
Cross-functional partnership with Product, Engineering, Quality, and Supply Chain teams
Stable organization with a long-term growth strategy in North America

HL Mando – Always Original Quality

Job Type: Full-time

Pay: $100,000.00 - $115,000.00 per year

Benefits:

401(k)
Dental insurance
Health insurance
Paid time off
Vision insurance

Application Question(s):

Field execution, Territory management, Account management, Sales Strategy, Customer relationship skills, 5+years in B2B Automotive Parts or relevant industry Sales

Experience: