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Regional Field Marketing Lead - DACH & Benelux (Remote)
Location Germany
Employment Type Full time
Location Type Remote
Department S&M Marketing Regional Marketing
Who we are is what we do.
Deel is the all-in-one payroll and HR platform for global teams. Our vision is to unlock global opportunity for every person, team, and business. Built for the way the world works today, Deel combines HRIS, payroll, compliance, benefits, performance, and equipment management into one seamless platform. With AI-powered tools and a fully owned payroll infrastructure, Deel supports every worker type in 150+ countries—helping businesses scale smarter, faster, and more compliantly.
Among the largest globally distributed companies in the world, our team of 7,000 spans more than 100 countries, speaks 74 languages, and brings a connected and dynamic culture that drives continuous learning and innovation for our customers.
Why should you be part of our success story?
As the fastest-growing Software as a Service (SaaS) company in history, Deel is transforming how global talent connects with world-class companies – breaking down borders that have traditionally limited both hiring and career opportunities. We're not just building software; we're creating the infrastructure for the future of work, enabling a more diverse and inclusive global economy. In 2024 alone, we paid $11.2 billion to workers in nearly 100 currencies and provided healthcare and benefits to workers in 109 countries—ensuring people get paid and protected, no matter where they are.
Our momentum is reflected in our achievements and customer satisfaction: CNBC Disruptor 50, Forbes Cloud 100, Deloitte Fast 500, and repeated recognition on Y Combinator’s top companies list – all while maintaining a 4.83 average rating from 15,000 reviews across G2, Trustpilot, Captera, Apple and Google.
Your experience at Deel will be a career accelerator. At the forefront of the global work revolution, you'll tackle complex challenges that impact millions of people's working lives. With our momentum—backed by a $17.3 billion valuation and $1 B in Annual Recurring Revenue (ARR) in just over five years—you'll drive meaningful impact while building expertise that makes you a sought-after leader in the transformation of global work.
Summary
We are looking for an experienced and strategic Field Marketing Manager to support Deel's growth across DACH & Benelux. In this role, you will own the full lifecycle of Deel's field marketing programs (mainly events and webinars) treating each activation as an integrated campaign with clear pipeline objectives, from initial awareness to post-event nurture and revenue impact.
Reporting to the EMEA Marketing Lead, you will work in close partnership with Sales, SDR, and global Marketing teams to build locally relevant programs that drive measurable engagement and pipeline growth. The ideal candidate brings deep expertise in events and webinar execution, combined with a strong campaign mindset and the analytical rigor to continuously optimise performance.
Responsibilities
Own the strategy and end-to-end execution of Deel's DACH & Benelux field marketing portfolio, including regional trade shows, industry conferences, executive dinners, sales acceleration events, and webinars. Approach every event and webinar as a fully integrated campaign, defining target audiences, coordinating pre-event demand generation, managing onsite or live execution, and driving structured post-event follow-up and nurture. Develop localised messaging and assets in collaboration with regional lead, product marketing, content, and creative teams, ensuring regional relevance and brand consistency Partner with SDR and Sales leadership to maximise lead conversion and ensure tight alignment between event activity and pipeline outcomes Manage all operational aspects of the program: vendor relationships, budget tracking, logistics, and onsite delivery Align with the Partner Events Manager on co-marketing activations and partner-sponsored events Define and own KPIs for all regional programs, with a focus on pipeline contribution, engagement quality, and ROI Use performance data and sales feedback to continuously refine the regional event and webinar strategy, format selection, and campaign approach Qualifications
4-6 years of experience in field marketing, with deep expertise in event and webinar management within a B2B SaaS or enterprise technology environment Demonstrated ability to run events and webinars as integrated marketing campaigns — not just logistics, but full-funnel programs with measurable impact Strong understanding of demand generation principles and how field marketing activity connects to pipeline and revenue Analytical mindset: comfortable defining success metrics, building reports, and translating data into strategic recommendations Proven ability to work cross-functionally and influence sta
