Program Manager- Multicultural Retail Specialist Program

<h2>WHY YOU'LL DIG YOUR GIG</h2> <p><strong>WHY YOU'LL DIG YOUR GIG</strong></p> <p>In short, our purpose at TEAM is to blow people’s minds and steal their hearts with incredible brand experiences. We want you to help us help our brands do amazing, unprecedented, wildly creative things, creating moments that people never forget and that people will want to share with others. To make all that great work happen takes a lot of coordination and organization behind the scenes.</p> <p> </p> <p><strong>WHO WE ARE</strong></p> <p>TEAM is an award-winning experiential marketing agency that develops and executes creative marketing campaigns rooted in strategy, insights, and decades of learning. We partner with the best brands and people to deliver experiences that create inspiration at the point of engagement. Our roster of talent is essential to executing quality campaigns which live up to our high standards. Visit us online on our website, Facebook, Instagram, or Twitter.</p> <p> </p> <p><strong>THE TEAM DIFFERENCE</strong></p> <p>People may forget your witty hashtag and your latest campaign tagline, but they will never forget how you made them feel. That’s because what a brand does is much more important that what is says. Actions speak louder than advertising and marketing. Experiences are what create real connections that lead to brand love and that’s what we do at TEAM. We’re a fun, collaborative, hard working group with a great office environment who takes care of our employees, to ensure that both in work and in life you experience something greater.</p> <h2>WHAT YOU WILL DO</h2> <p>Team Leadership & Remote Management</p> <ul> <li><p>Recruit, onboard, train, develop, and retain a team of Retail Specialists operating across dispersed markets, managing all aspects of performance remotely.</p></li> <li><p>Set clear commercial KPIs for the field team — including volume targets, distribution goals, account call frequency, and rate-of-sale metrics — and hold the team accountable to delivering against them.</p></li> <li><p>Coach and mentor Retail Specialists through regular virtual check-ins, field ride-alongs (as applicable), performance reviews, and ongoing skills development.</p></li> <li><p>Identify and address performance gaps quickly; escalate as appropriate and implement corrective action plans when needed.</p></li> <li><p>Foster a motivated, high-performing remote team culture rooted in accountability, cultural pride, and a shared passion for the brand.</p></li> </ul> <p> </p> <p>Commercial Execution & Volume Growth</p> <ul> <li><p>Drive commercial outcomes: lead the team to consistently achieve volume, distribution, and velocity targets across on- and off-premise accounts.</p></li> <li><p>Develop and execute market-level strategies to increase brand visibility, distribution depth, and sell-through within key accounts.</p></li> <li><p>Monitor field team activity and commercial performance through reporting tools (e.g., GoSpotCheck), identifying trends and adjusting tactics to optimize outcomes.</p></li> <li><p>Partner with the client’s brand and sales teams to align field execution with commercial priorities, promotional calendars, and distribution initiatives.</p></li> <li><p>Track and report on volume performance, distribution gains, and experiential activations, tying field activity directly to commercial results.</p></li> </ul> <p> </p> <p>Client Management & Brief Response</p> <ul> <li><p>Serve as the primary day-to-day agency contact for the Bacardi client team, maintaining a trusted, professional, and solutions-oriented relationship.</p></li> <li><p>Respond to client briefs with strategic, well-developed program recommendations that reflect a strong understanding of the brand, the market, and the target consumer.</p></li> <li><p>Lead and participate in client status calls, presenting program updates, performance recaps, and strategic recommendations in a clear, confident manner.</p></li> <li><p>Anticipate client needs and proactively bring forward ideas, solutions, and market insights without waiting to be asked.</p></li> <li><p>Develop and deliver client-facing reporting including weekly status updates, monthly performance recaps, after-action reports, and budget summaries.</p></li> </ul> <p> </p> <p>Multicultural & Experiential Marketing</p> <ul> <li><p>Apply a deep, authentic understanding of the Multicultural consumer — their culture, values, preferences, to inform program strategy, field team training, and consumer engagement.</p></li> <li><p>Ensure all consumer touchpoints — in-store, experiential, and event-based — are culturally relevant, authentic, and aligned with how the brands shows up.</p></li> <li><p>Oversee field team participation in experiential events, brand activations, and community-facing programs, ensuring quality execution and on-brand consumer interactions.</p></li> <li><p>Bring a strategic POV to multicultural program planning, helping the client team think through how to authentically connect with the consumer at the market level.</p></li> </ul> <p> </p> <p>Program Operations & Administration</p> <ul> <li><p>Manage day-to-day program operations including scheduling, playbook development, digital asset management, reporting cadence, and tools administration.</p></li> <li><p>Maintain accurate tracking of Retail Specialist activity, coverage, and performance using GoSpotCheck and other applicable platforms.</p></li> <li><p>Manage program budgets and T&E oversight, ensuring compliance with agency and client policies.</p></li> <li><p>Ensure full compliance with all agency and client policies, procedures, and legal requirements.</p></li> </ul> <h2>WAYS TO STAND OUT FROM THE CROWD</h2> <p>Experience</p> <ul> <li><p><strong>4+ years</strong> of experience in field marketing, experiential marketing, or brand activation program management, with demonstrated people management experience.</p></li> <li><p><strong>Experience in the spirits or beverage alcohol industry is strongly preferred</strong> — familiarity with how brands operate within the three-tier system, distributor relationships, and on/off-premise commercial dynamics is a significant advantage.</p></li> <li><p><strong>Proven experience managing remote or distributed teams</strong>, with a track record of driving accountability and performance across geographically dispersed markets.</p></li> <li><p><strong>Client-facing experience is required</strong> — this person must be comfortable owning client relationships, responding to briefs, and presenting in a professional, credible manner.</p></li> <li><p>Experience developing and executing programs within the <strong>Multicultural space</strong> — with authentic cultural knowledge and a track record of culturally resonant work.</p></li> <li><p>Strong commercial acumen: demonstrated experience tying field marketing activity to measurable business outcomes including volume, distribution, and sell-through.</p></li> <li><p>Prior experiential commercial, marketing or event-based activation experience is a plus.</p></li> </ul> <p> </p> <p>Skills & Capabilities</p> <ul> <li><p>Exceptional communicator — written, verbal, and presentation skills at a client-ready level.</p></li> <li><p>Strong analytical skills with the ability to interpret performance data, identify trends, and make data-informed decisions.</p></li> <li><p>Highly organized with superior attention to detail and the ability to manage multiple priorities simultaneously.</p></li> <li><p>Proficient in Microsoft Office Suite, Google Workspace, GoSpotCheck (or comparable field execution tools), and SmartSheets or comparable project management platforms.</p></li> <li><p>Comfortable working independently in a fast-paced, remote environment with minimal day-to-day oversight.</p></li> <li><p>Ability to travel for field visits, client meetings, and program activations as needed.</p></li> </ul> <p> </p> <p>Education</p> <ul> <li><p>Bachelor’s degree required; concentration in Marketing, Business, Communications, or a related field preferred.</p></li> </ul> <p> </p> <p>Core Competencies</p> <ul> <li><p><strong>Commercial mindset</strong>: Understands how to connect field activity to volume, distribution, and brand growth — and leads a team to deliver against those outcomes.</p></li> <li><p><strong>Cultural fluency</strong>: Brings authentic, demonstrated knowledge of the African American consumer and community; understands how to build programs that resonate.</p></li> <li><p><strong>Remote leadership</strong>: Proven ability to lead, motivate, and hold accountable a dispersed field team without in-person presence.</p></li> <li><p><strong>Client partnership</strong>: Earns and maintains client trust; responds to briefs with confidence, creativity, and strategic depth.</p></li> <li><p><strong>Proactive problem-solving</strong>: Anticipates challenges before they arise and brings solutions, not just problems, to the table.</p></li> <li><p><strong>Operational excellence</strong>: Detail-oriented and process-driven; keeps programs running smoothly and on-budget.</p></li> </ul> <h2>EQUAL OPPORTUNITY</h2> <p>TEAM is committed to building diverse teams and we are proud to be an equal opportunity employer. All applicants will receive consideration without regard to race, color, ancestry, sex, religion, gender, gender identity or expression, sexual orientation, marital status, national origin, citizenship, genetics, disability, age, veteran status or other characteristics. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. To request reasonable accommodation, contact hrhelp@constellation-exp.com</p>