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PR Specialist – Healthcare & Medical Communications
We are seeking an experienced Public Relations Specialist / PR Consultant with a strong background in healthcare communications and healthcare distribution to support an upcoming communications project. The ideal freelancer will understand the healthcare industry, have experience developing PR strategies and media outreach, and know how to position healthcare-related companies, products, services, and initiatives in a credible and compelling way.
What You'll Do
Develop and execute a targeted PR strategy for a healthcare-focused client
Identify relevant media outlets, journalists, editors, publications, podcasts, and industry platforms
Build and maintain targeted media lists
Develop compelling press angles and story ideas
Write, edit, and distribute press releases and media pitches
Conduct targeted media outreach and follow up with journalists
Identify opportunities for earned media, interviews, features, thought leadership, and industry coverage
Monitor media coverage and track PR outreach, responses, placements, and results
We are specifically looking for someone who has direct experience working in healthcare PR, healthcare communications, medical marketing, healthcare distribution, medical products, or a closely related field.
Experience with healthcare distribution is strongly preferred.
The ideal freelancer understands the unique considerations involved in communicating within the healthcare space, including:
Healthcare distributors and distribution networks
Medical products and services
Healthcare providers and professionals
Healthcare organizations and institutions
Medical and healthcare publications
Healthcare industry trade media
B2B healthcare communications
Healthcare-related messaging and storytelling
Experience working with healthcare distributors, medical device companies, pharmaceutical companies, healthcare technology, hospitals, health systems, or other healthcare-related businesses is a plus.
Required Experience
3+ years of professional PR, public relations, or communications experience
Demonstrated experience securing earned media coverage
Healthcare PR or healthcare communications experience
Experience with media relations and journalist outreach
Strong press release and media pitch writing skills
Experience researching and building targeted media lists
Strong understanding of the healthcare media landscape
Excellent written and verbal communication skills
Ability to work independently and manage deadlines
Strong research, organization, and follow-up skills
Ability to translate complex information into compelling PR messaging
Preferred Experience
Healthcare distribution experience
B2B healthcare PR
Medical device or pharmaceutical PR
Healthcare trade publications
Thought leadership campaigns
Executive positioning
Healthcare industry events and conferences
Podcast and broadcast media outreach
Crisis communications
Healthcare content marketing
Experience working with marketing or creative agencies
Deliverables
Depending on project needs, deliverables may include:
PR strategy and recommendations
Media relations strategy
Targeted media list
Press release(s)
Media pitch development
Journalist outreach
Follow-up communications
Earned media opportunities
Thought leadership opportunities
Monthly or project-based PR reporting
Recommendations for ongoing PR opportunities
Who We're Looking For
We're looking for a strategic PR professional—not simply someone who can write a press release.
You should be able to understand a client's goals, identify the right audiences and media opportunities, develop a compelling story angle, and proactively pursue coverage.
We're especially interested in freelancers who can demonstrate actual PR results, such as earned media placements, interviews, features, contributed articles, podcast appearances, or industry coverage.
To Apply
Please include:
A brief overview of your healthcare PR experience
Specific experience working with healthcare distribution or healthcare-related companies
Examples of successful media placements you've secured
Examples of press releases, media pitches, or PR campaigns you've developed
Your approach to generating earned media for a healthcare client
Your availability and estimated turnaround time
Please include relevant healthcare PR samples or case studies with your proposal.
