Paid Media Marketer – E-Commerce

<p style="min-height:1.5em">Join Hire Hangar and work with fast-growing global companies while building a long-term, remote career.</p><p style="min-height:1.5em"><strong>Job Title</strong> Paid Media Marketer – E-Commerce (TikTok & Meta Ads)</p><p style="min-height:1.5em"><strong>Location</strong> Remote</p><p style="min-height:1.5em"><strong>Time Zone</strong> US Time Zones (EST–PST)</p><p style="min-height:1.5em"><strong>Role Overview</strong> We are looking for a results-driven Paid Media Marketer with deep expertise in TikTok Ads and Meta Ads to join our fast-growing e-commerce team. This is a full-time, performance-focused role centered on building, scaling, and optimising paid advertising campaigns across TikTok (primary platform) and Meta. The ideal candidate has hands-on experience with TikTok Shop, understands the e-commerce buyer journey, and can combine creative thinking with analytical rigour to drive measurable growth.</p><p style="min-height:1.5em"><strong>Key Responsibilities</strong></p><ul style="min-height:1.5em"><li><p style="min-height:1.5em">Plan, build, and manage paid media campaigns across TikTok Ads and Meta Ads (Facebook & Instagram) with a primary focus on TikTok</p></li><li><p style="min-height:1.5em">Set up, optimise, and scale TikTok Shop campaigns including product-linked ads, affiliate collaboration coordination, and shoppable content strategy</p></li><li><p style="min-height:1.5em">Develop and test ad creatives in collaboration with creative teams, including UGC-style content, short-form video hooks, and product-focused formats native to TikTok</p></li><li><p style="min-height:1.5em">Monitor and manage campaign budgets, bids, audiences, and placements to maximise ROAS and minimise CAC</p></li><li><p style="min-height:1.5em">Conduct ongoing A/B testing of creatives, copy, audiences, and landing pages to continuously improve performance</p></li><li><p style="min-height:1.5em">Analyse campaign data and produce regular performance reports with insights and recommendations</p></li><li><p style="min-height:1.5em">Stay current on TikTok algorithm updates, ad product releases, and e-commerce trends to ensure campaigns remain competitive</p></li><li><p style="min-height:1.5em">Collaborate with the broader marketing and e-commerce team on promotional calendars, product launches, and seasonal campaigns</p></li></ul><p style="min-height:1.5em"><strong>Required Qualifications</strong></p><ul style="min-height:1.5em"><li><p style="min-height:1.5em">Proven experience managing TikTok Ads campaigns in an e-commerce environment, with demonstrated ability to scale profitably — this is non-negotiable</p></li><li><p style="min-height:1.5em">Hands-on experience with TikTok Shop, including product catalogue setup, shop-linked ad campaigns, and creator/affiliate coordination</p></li><li><p style="min-height:1.5em">Solid experience running Meta Ads (Facebook & Instagram) for e-commerce brands</p></li><li><p style="min-height:1.5em">Strong understanding of paid social funnels, retargeting strategies, and audience segmentation for product-based businesses</p></li><li><p style="min-height:1.5em">Analytical proficiency — comfortable reading data, drawing insights, and making optimisation decisions based on performance metrics</p></li><li><p style="min-height:1.5em">Experience managing advertising budgets of significant scale with accountability for ROAS and CAC targets</p></li><li><p style="min-height:1.5em">Strong written English communication skills and ability to work effectively in a remote, asynchronous team environment</p></li><li><p style="min-height:1.5em">Must have prior remote work experience, be fluent with remote collaboration tools (Slack, Zoom, Google Workspace, Asana, or similar), and have ideally worked with US or UK-based companies. Applications without this experience will not be considered.</p></li></ul><p style="min-height:1.5em"><strong>Preferred Qualifications</strong></p><ul style="min-height:1.5em"><li><p style="min-height:1.5em">Experience working with direct-to-consumer (DTC) or e-commerce brands in fashion, beauty, wellness, or lifestyle verticals</p></li><li><p style="min-height:1.5em">Familiarity with TikTok creative best practices including hook writing, scroll-stopping video formats, and native content production</p></li><li><p style="min-height:1.5em">Experience with third-party attribution tools (e.g., Triple Whale, Northbeam, or similar)</p></li><li><p style="min-height:1.5em">Working knowledge of Google Ads or other paid channels as supplementary experience</p></li><li><p style="min-height:1.5em">Experience collaborating with UGC creators or influencer marketing teams to produce ad-ready content</p></li></ul><p style="min-height:1.5em"><strong>Tools & Technology</strong></p><ul style="min-height:1.5em"><li><p style="min-height:1.5em">TikTok Ads Manager</p></li><li><p style="min-height:1.5em">TikTok Shop Seller Center</p></li><li><p style="min-height:1.5em">Meta Ads Manager (Facebook & Instagram)</p></li><li><p style="min-height:1.5em">Google Analytics / GA4</p></li><li><p style="min-height:1.5em">Shopify or other e-commerce platforms</p></li><li><p style="min-height:1.5em">Google Workspace</p></li><li><p style="min-height:1.5em">Slack, Zoom, and other remote collaboration tools</p></li><li><p style="min-height:1.5em">Attribution/reporting platforms (e.g., Triple Whale, Northbeam, or similar)</p></li></ul><p style="min-height:1.5em"><strong>Please NOTE</strong> It is crucial that you complete the application form in full. As part of the application process, you will be required to record a video. If your application is successful, you will receive an email confirming next steps—the video is the first step of the interview process. If you do not record a video, we will not be able to consider you for ANY open roles.</p><p style="min-height:1.5em">We connect top talent with vetted employers, competitive pay, and real growth opportunities.</p>