Outbound Demand Generation Manager

<div><strong style="background-color: transparent;">About us</strong></div><div><span style="background-color: transparent;">At Leap Tools, we are building the world's most advanced solutions for the interior décor industry. With customers in 80+ countries, our clientele includes Fortune 500 companies such as Home Depot, local retailers such as Alexanian's, and everything in between. We have been recognized as one of the fastest-growing tech companies by Deloitte for multiple years in a row, and we are looking for ambitious challenge-seekers to fuel our momentum and help us create an iconic global tech company.</span></div><div><br></div><div><strong style="background-color: transparent;">About our product</strong></div><div><span style="background-color: transparent;">Our technology lets you preview products in your own room before you buy them. Imagine you want to redesign your home and have been searching for new tiles for your kitchen, or a new rug for your living room. You definitely want to make sure it will look good in your space. We enable you to do that through our proprietary cutting-edge technology, presented in an extraordinarily simple and accessible way. Try our rug demo now! Simply upload a picture of your room using your mobile phone, and slide the rug under your coffee table:</span><a href="https://www.roomvo.com/rugdemo4r" rel="noopener noreferrer" target="_blank" style="color: rgb(255, 103, 50);"> https://www.roomvo.com/rugdemo4r</a></div><div><br></div><div><strong>About you</strong></div><div><span style="background-color: transparent; color: rgb(0, 0, 0);">We are seeking an Outbound Demand Generation Manager to bridge the gap between high-level strategy and daily execution. This role is designed to centralize our outbound operations, ensuring that our BD strategy isn't just planned, but aggressively executed and measured. By owning the "Outbound Tech & Content Stack," this individual will allow our AEs to focus 100% of their time on closing, rather than manual prospecting and sequence management.</span></div><div><br></div><h4><strong style="background-color: transparent; color: rgb(0, 0, 0);">Core Value Propositions</strong></h4><ul><li class=""><strong style="background-color: transparent;">Pipeline Predictability:</strong><span style="background-color: transparent;"> Establishes a rigorous weekly cadence of personalized campaigns and prospect enrichment, leveraging AI/automation tools to achieve scale.</span></li><li class=""><strong style="background-color: transparent;">Operational Efficiency:</strong><span style="background-color: transparent;"> Eliminates "random acts of sales" by centralizing content creation (sequences, case studies) and prospect lists.</span></li><li class=""><strong style="background-color: transparent;">Data-Driven Growth:</strong><span style="background-color: transparent;"> Moves beyond "gut feeling" by building dashboards that track email performance, market signals, and ROI.</span></li></ul><div><br></div><div><span style="background-color: transparent; color: rgb(0, 0, 0);">We hire humans, not job descriptions. You should apply even if this role and salary range don't align with your experience. We’re happy to create unique roles and compensation for the right talent.</span></div><div><br></div><h4><strong style="background-color: transparent; color: rgb(0, 0, 0);">Key Responsibilities</strong></h4><ul><li class=""><strong style="background-color: transparent; color: rgb(0, 0, 0);">Outbound Strategy & Execution Ownership</strong><ul><li class=""><strong style="background-color: transparent;">Campaign Ownership: </strong><span style="background-color: transparent;">Own calendar of events and activities that warrant an outbound campaign (e.g. trade shows, buying cycles, new customers, new products, etc).</span></li><li class=""><strong style="background-color: transparent;">Campaign Architecture:</strong><span style="background-color: transparent;"> Design and deploy multi-channel outbound sequences (Email, LinkedIn, Cold Call) at scale.</span></li><li class=""><strong style="background-color: transparent;">Account-Based Marketing (ABM) Orchestration:</strong><span style="background-color: transparent;"> Act as the "Quarterback" for ABM, coordinating with Design, Demand Gen, and Account Executives.</span></li><li class=""><strong style="background-color: transparent;">AE Directives:</strong><span style="background-color: transparent;"> Maintain a strict weekly cadence for Account Executives, providing them with pre-vetted prospect lists and the sequences/assets needed for success.</span></li><li class=""><strong style="background-color: transparent;">Data Enrichment/Signal Monitoring:</strong><span style="background-color: transparent;"> Use Clay to monitor prospect and company “signals” (job changes, product launches, etc), which can be translated into effective outbound campaigns.</span></li><li class=""><strong style="background-color: transparent;">AI Personalization:</strong><span style="background-color: transparent;"> Build and refine prompt logic to generate hyper-personalized email "icebreakers" and "pain point" variables that outperform generic templates.</span></li><li class=""><strong style="background-color: transparent;">Workflow Automation:</strong><span style="background-color: transparent;"> Manage the API flow between Clay, Salesforce, and Instantly to ensure seamless lead delivery.</span></li></ul></li><li class=""><strong style="background-color: transparent; color: rgb(0, 0, 0);">Analytics & Revenue Optimization</strong><ul><li class=""><strong style="background-color: transparent;">Performance Reporting: </strong><span style="background-color: transparent;">Own reporting for </span><strong style="background-color: transparent;">MQL Velocity</strong><span style="background-color: transparent;"> and monitor Sales Lead Response times to ensure clickers/repliers are contacted immediately.</span></li><li class=""><strong style="background-color: transparent;">Iterative Testing:</strong><span style="background-color: transparent;"> Run continuous A/B tests on outreach methods to optimize the cost-per-meeting and lead-to-opportunity ratio.</span></li><li class=""><strong style="background-color: transparent;">Data integrity: </strong><span style="background-color: transparent;">ensure that appropriate fields are being updated as needed to inform strategic changes. Not be afraid to push AEs + marketing to update (“clean your room”) at the end of each week. Ensure all links, tracking pixels, and sequences are live and error-free.</span></li><li class=""><strong style="background-color: transparent;">Technical Health:</strong><span style="background-color: transparent;"> Monitor domain reputation, email deliverability, and API syncs between Clay, Salesforce, and Instantly.</span></li></ul></li></ul><div><br></div><h4><strong style="background-color: transparent; color: rgb(0, 0, 0);">Requirements</strong></h4><ul><li class=""><strong style="background-color: transparent;">Driven/Analytical</strong><span style="background-color: transparent;">: Continually review and improve prompts, content A/B tests, etc. Links ROAS/ROI to specific campaigns. </span></li><li class=""><strong style="background-color: transparent;">Self-Starter/Resourceful:</strong><span style="background-color: transparent;"> Not afraid to ask questions; understands what ‘needs to be done’</span></li><li class=""><strong style="background-color: transparent;">Communication: </strong><span style="background-color: transparent;">produces clear reports on KPIs to senior leadership</span></li><li class=""><strong style="background-color: transparent;">CRM: </strong><span style="background-color: transparent;">Salesforce [preferred], Hubspot, etc.</span></li><li class=""><strong style="background-color: transparent;">Dashboard Creation/Data Viz: </strong><span style="background-color: transparent;">Looker Studio - combining multiple sources</span></li><li class=""><strong style="background-color: transparent;">AI/Automation Tools:</strong><span style="background-color: transparent;"> Clay, Instantly, etc</span></li><li class=""><strong style="background-color: transparent;">Analytics/Tracking</strong><span style="background-color: transparent;">: implement of ad platform insight tags (pixels)</span></li><li class=""><strong style="background-color: transparent;">Technical:</strong><span style="background-color: transparent;"> understands how to connect systems via API; develop webhooks [real-time notifications]. Not afraid to reach out to IT for additional support</span></li><li class=""><span style="background-color: transparent;">[nice to have] Google Tag Manager</span></li></ul><div><br></div><div><strong style="background-color: transparent;">About our culture</strong></div><ul><li class=""><span style="background-color: transparent;">We're a remote-first company that encourages our employees to work from where they're most productive.</span></li><li class=""><span style="background-color: transparent;">We work in tight-knit teams to cultivate an ownership mentality.</span></li><li class=""><span style="background-color: transparent;">We cherish curiosity and an obsession for details because we know these details are invaluable over the long run.</span></li><li class=""><span style="background-color: transparent;">We're hyper-focused on our achievements and our ability to execute our promises. We act with urgency.</span></li><li class=""><span style="background-color: transparent;">Work anywhere in the world for up to 3 months!</span></li><li class=""><span style="background-color: transparent;">We value families, by offering a parental leave program</span></li><li class=""><span style="background-color: transparent;">We offer a work-from-home stipend</span></li><li class=""><span style="background-color: transparent;">Your birthday (and our company's birthday) is a day off!</span></li></ul><div><br></div><div><strong>About our hiring process</strong></div><div>Now: You upload your resume and complete a brief questionnaire.</div><div>Step 1: We arrange a video call with you to assess your abilities</div><div>Step 2: Complete a take-home assessment</div><div>Step 3: You attend the second video interview</div><div>Step 4: You attend the third video interview</div><div>Step 5: You meet one of the founders</div><div><br></div><div><span style="background-color: transparent;">AI in Recruitment</span><strong style="background-color: transparent;"> </strong><span style="background-color: transparent;">- At Leap Tools, we leverage AI technology to enhance our recruitment process. These tools assist with tasks such as resume screening, sourcing prospective candidates, and to support administrative tasks for enhanced operational efficiency. Founders and senior leadership are directly involved in our recruitment process, and AI is never used to make the final hiring decision. We are committed to the responsible use of AI in our hiring practices.</span></div><div><br></div><div><span style="background-color: transparent; color: rgb(51, 51, 51);">Expected salary range, Ontario based: </span><span style="color: rgb(51, 51, 51);">$70,000 - $110,000 CAD</span></div><div><br></div><div><span style="background-color: transparent;">We value exceptional talent above all else. If your expectations or seniority sit outside the stated range, you should still apply. We can scale roles and compensation to match your unique situation.</span></div><div><br></div><div>This is an existing vacancy on the team.</div><div><br></div><div><span style="background-color: transparent;">Leap Tools is an equal opportunity employer committed to fostering an inclusive, equitable, and accessible environment. Accommodations are available on request for candidates taking part in all aspects of the interview process. If you require any accommodation, please contact us at </span><a href="mailto:ta@leaptools.com" rel="noopener noreferrer" target="_blank" style="color: rgb(255, 103, 50);">ta@leaptools.com</a></div><div><br></div><div>Take the Leap. Apply now.</div><div>Our demo, in case you missed it: <a href="https://www.roomvo.com/rugdemo4r" rel="noopener noreferrer" target="_blank" style="color: rgb(255, 103, 50);">https://www.roomvo.com/rugdemo4r</a></div><div><br></div><div><span style="background-color: transparent;">You should apply to this job even if you don't fit this role perfectly because we can create a new role for you with corresponding compensation.</span></div>