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Marketing Lead (
About the position
We’re looking for a dynamic, insight- and data-orientated Marketing Lead for bp pulse to focus on increasing usage for our chargers, launching new sites as well as demand partners. As part of the US commercial team, you will lead marketing efforts locally while maintaining a strong interface with the Global Customer team. You will own all US marketing data that pertains to critical US metrics driving demand and conversion. This includes developing an in-depth understanding of marketing performance and communicating results effectively to senior leadership teams across both local and global collaborators. You will have solid strategic experience, which will be used to identify where best to place budget and resources to deliver the strongest outcomes, in year as well as against a three-year strategy. Working closely with the distributed team, and with support from the Global Marketing Manager, you will launch new activities successfully, and drive demand within agreed timings.
Responsibilities
- Own all US marketing metrics and understand how they drive sessions and gross margin that ultimately drive demand
- Develop and implement high quality activation plans (with support from the Global Marketing Manager) for new site launches helping our customers find us
- Work closely with Customer Growth & Demand Activation team to implement demand partner activation (with support from the Global B2B Marketing Lead) challenging the current end-to-end journeys and offers to be simple and unmissable for the target audience
- Lead US quarterly planning efforts, translating information into actionable, clear briefs to global teams including defining content and resourcing requirements and how they translate into return on investment
- Collaborate across the commercial team (pricing, demand, optimisation) to develop hypotheses and tests to improve our business by increasing sessions
- Support in creation of annual US marketing plans to accurately input into financial forecasts, and identify resourcing requirements
- Work hand in hand with network and global digital team to spend efficiently on lower funnel, site and subscriber activation
- Work closely with the Digital and Site Experience teams, Product and Tech to find opportunities to further improve the customer experience (B2C, Omni) and improve performance across the board
- Work closely with Corporate PR to create and deliver Consumer and B2B press output
Requirements
- Relevant experience in a senior marketing role in the US market, preferably from within EV charging, fuels, convenience, or retail.
- Proven commercial acumen with ability to maximise and measure ROI, managing marketing spends
- Track record using customer insights to drive decision making
- Ability to activate and change tact quickly
- Experience of completing campaigns for retail or similar categories on the ground
- Capable of navigating an ever-changing environment, and having a ‘how can we’ approach
- Credible stakeholder management skills – presenting up to senior leadership members
- Data driven decision making with strong attention to detail
- Strong presentation skills, ability to clearly communicate insights and business recommendations to other teams across the business
- Expert knowledge of Office 365 suite, particularly excel & powerpoint
- Genuine interest & willingness to learn more about customer needs in the EV space
Nice-to-haves
- Advocacy
- Brand Management
- Business Acumen
- Channel Management
- Channel marketing activation
- customer and competitor understanding
- Customer Segmentation
- Digital Innovation
- Digital Marketing
- Generating customer insights
- Innovation Management
- Listening
- market
- Offer and product knowledge
- Offer Development
- Partner relationship management
- Sector
- Translating strategy into plans
Benefits
- paid vacation depending on your years of relevant industry experience and will range from 120 – 240 hours of vacation per year for full time employees (60 - 240 hours of vacation per year for part time employees)
- 9 paid holidays per year
- 2 personal choice holidays
- up to 8 weeks’ paid leave for the birth or adoption of a child
- discretionary annual bonus program
- long-term incentive program
- generous retirement benefits that include a 401k matching program
- pension for eligible employee
- health, vision, and dental insurance
- life and Short-Term Disability and Long-Term Disability
