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Marketing Communications Manager

Job Description

Marketing & Communications Manager The Marketing & Communications Manager will spearhead strategies to maximize profitability through innovative marketing campaigns and public relations tactics that will elevate the hotel's brand and positioning. Your role will encompass creating impactful events and activations, enhancing customer satisfaction, and positioning the property as a luxury destination.

What is in it for you:

Paid Time Off
Medical, Dental and Vision Insurance, 401K
Employee benefit card offering discounted rates in Accor worldwide
Learning programs through our Academies
Opportunity to develop your talent and grow within your property and across the world!
Ability to make a difference through our Corporate Social Responsibility activities

What you will be doing:

Reporting to the General Manager, responsibilities and essential job functions include but are not limited to the following: ****

Communications & Media Plan

Formulate communications and media calendar for each revenue stream, ensuring timely and accurate execution of each initiative through coordinating with relevant teams
Responsible for consistently creating positive and relevant news to drive P R value from earned local and global channels
Work to enhance the brand image of each venue through reviewing all communications materials including but not limited to sales decks, in-house collaterals and displays, press materials, ad copies and assets
Direct the creation of compelling content that highlights the unique features and experiences offered by the hotels, convention center, and dining outlets, ensuring it resonates with our target audience
Lead submissions for all awards targeted by the complex and actively canvass for votes and nominations with relevant stakeholders. Leverage all awards to drive revenue
Source and collaborate with relevant partners and suppliers to create unique guest experiences and events

Campaign & Event Management

Plan communications campaigns with marketing team and agencies to cover digital marketing, social media, email marketing, and traditional advertising, to increase brand awareness and sales
Host and entertain media, bloggers, content creators and influencers to drive positive coverage and beneficial commercial outcomes
Drive the marketing and promotion of hotel-led events held at the complex, ensuring they attract the desired clientele and achieve attendance targets
Monitor and analyze the performance of communications campaigns and prepare regular reports to evaluate the effectiveness of different strategies

Market Research & Analysis

Conduct market research to identify consumer preferences, market trends, and competitive landscapes
Analyze data from various platforms to provide informed proposal to meet commercial and business goals
Review competitors to create in-depth communications strategies to promote all products and service

Partner & Industry Engagement

Proactively initiate partnerships drive business synergy and reduce costs
Host prolific partners and industry players for continual engagement while seeking opportunities for mutually-beneficial collaborations
Seek relevant brands for co-branded guest experiences

Budgeting

Monitor and maintain budget for all communications campaigns, ensuring forecast accuracy
Responsible to gathering scope and costs for budgeted items related to marketing communications
Manage and allocate the communications budget effectively to achieve desired results and a strong return on investment
Plan and prepare for annual budget submission and presentation

Others

Comply with hotel and department policies and procedures at all times
Assist with any other Sales & Marketing projects as requested
Contributing to the transversal projects of the Cross-Search & Meta team to develop the activity, generate incremental revenue
Recommend new technologies to drive usage of advanced technological tools
Strong analytical skills to challenge external stakeholders & develop relevant action plans
Strong relational skills to demonstrate teamwork and to partner with cross-functional teams and internal teams
To carry out other duties as and when assigned by the Management of the Hotel