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manager, brand communications
About the position
From the beginning, Starbucks set out to be a different kind of company. One that not only celebrated coffee and the rich tradition, but that also brought a feeling of connection. We are known for developing extraordinary leaders who share this passion and are guided by their service to others. Do you enjoy creating buzz around the experiences, products, and moments customers can’t stop talking about? As a brand communications manager, you'll bring some of Starbucks most exciting customer experiences to life, from Starbucks Rewards and digital innovations to can't-miss merchandise partnerships. You'll lead creative external communications strategies that turn everyday moments into headlines, shape the conversation around the customer experiences, and help customers connect with the brand in fresh and meaningful ways. If you're equal parts storyteller, media strategist, and culture-watcher, this role is for you.
Responsibilities
- Develop and lead integrated external communications plans that elevate the Starbucks customer experience through compelling storytelling, media engagement, and proactive reputation management.
- Develop narratives, media materials, and proactive and reactive communications strategies that drive awareness and engagement.
- Partner across marketing, product, and internal communications teams to deliver coordinated, high-impact go-to-market communications plans.
- Shape and land meaningful earned media stories in a fast-paced environment while contributing to a collaborative, the ability to proactively land and shape media stories as part of a highly collaborative team, while acting in accordance with Starbucks guiding principles.
Requirements
- Demonstrated experience in consumer or brand external communications, preferably at a global consumer brand and/or at a PR agency (at least 7 years).
- A well-rounded background in external communications and public relations, equal parts storyteller, strategist, and media expert.
- Proven media relations experience and writing capabilities (at least 7 years).
- Experience building creative consumer brand campaigns through an earned media lens and earned influencers (at least 7 years).
- Adaptable, curious, and ready to make an impact in a fast-paced, customer-focused business.
Nice-to-haves
- Thrive in highly collaborative environments where great ideas come to life across functions.
Benefits
- Medical, dental, vision, basic and supplemental life insurance, and other voluntary insurance benefits.
- Short-term and long-term disability.
- Paid parental leave.
- Family expansion reimbursement.
- Paid vacation from date of hire.
- Sick time (accrued at 1 hour for every 25 hours worked).
- Eight paid holidays.
- Two personal days per year.
- 401(k) retirement plan with employer match.
- Discounted company stock program (S.I.P.).
- Starbucks equity program (Bean Stock).
- Incentivized emergency savings.
- Financial well-being tools.
- 100% upfront tuition coverage for a first-time bachelor’s degree through Arizona State University’s online program via the Starbucks College Achievement Plan.
- Student loan management resources.
- Access to other educational opportunities.
- Backup care.
- DACA reimbursement.
