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Lead Product Line Manager, Global WNBA Uniforms
WHO YOU’LL WORK WITH
You will lead across a cross-functional product triad and broader ecosystem, driving alignment and decision-making without direct authority.Key partners include
- Design (Apparel + Color) – expression, storytelling, and visual direction
- Technical Design & Development – fit, construction, performance execution
- Global Merchandising – line planning, pricing, and assortment strategy
- League & Licensing Partners – approvals, and storytelling alignment
- Athletes & Innovation Teams – performance validation and feedback
We are looking for a Lead Product Line Manager for Licensed Uniforms to own and drive the end-to-end product creation process for NBA/WNBA on-court uniforms and related system apparel. This is a high-visibility, high-accountability role at the intersection of sport, culture, and product excellence.
This individual must be a product-first leader with a deep understanding of technical apparel, athlete needs, and system-based product creation. They must demonstrate exceptional communication and influencing skills, the ability to translate consumer insights into product decisions, and a proven track record of leading cross-functional product triads.
The ideal candidate is consumer-obsessed, detail-oriented, and highly decisive—capable of turning complex inputs (consumer, athlete, league, and business) into clear, executable product direction.
What you bring
Experience & Leadership- 7+ years’ experience in product management, product creation, or merchandising in apparel with strong business acumen and analytical capability
- Bachelor's degree in business administration, product creation, merchandising or related field. Will accept any suitable combination of education, experience and training
- Proven experience leading cross-functional product teams / triads with strong collaboration and accountability
- Strong understanding of technical apparel product creation
- Passion for understanding consumer needs, athlete demands, and cultural relevance and translating into product briefs and line plans
- Strong understanding of market trends, competition, and sport culture
- Experience working with licensed products, uniforms, or team sport apparel strongly preferred
You will lead the end-to-end product lifecycle for Licensed Uniforms, from insight to final product, ensuring excellence across performance, design, storytelling, and system integrity.
Key responsibilities include
- Own product strategy and line plan architecture for Licensed Uniforms across NBA and/or WNBA
- Lead creation of clear, insight-driven product briefs that translate consumer, athlete, and league inputs into specific product requirements (fit, material, construction, trims)
- Drive technical product excellence across uniforms and system apparel (jersey, short, base layer, warm-up)
- Partner with Design, Tech Design, and Development to ensure product execution meets athlete performance standards and league requirements
- Translate consumer research, athlete feedback, and marketplace insights into tangible product decisions, not abstract direction
- Lead the end-to-end product lifecycle from concept through commercialization, ensuring timelines, quality, and profitability targets are hit
- Build and deliver compelling product narratives and presentations for key gates (seasonal reviews, leadership forums, league approvals)
- Ensure product systems thinking across uniforms (not isolated SKUs but cohesive head-to-toe expressions)
- Manage product costs, margin targets, and pricing alignment in partnership with merchandising and sourcing
- Drive alignment across league, athlete, and internal stakeholders to deliver cohesive and premium product experiences