Growth Manager

<h2>Growth Manager</h2><p><strong>Job Type:</strong> Full-time<br><strong>Location:</strong> Remote. Most working hours should overlap with Eastern Time (roughly 9 AM–4 PM ET).<br><strong>Salary:</strong> Dependent on skills and experience.</p><h2>Company Overview</h2><p>Uncanny Owl helps people build e-learning and automation solutions on WordPress. Our products power more than 80,000 websites — from Uncanny Automator, our AI + Automation platform to our WordPress eLearning plugin suite. We are a small, focused team that leverages frontier AI to do the work of a much larger one.</p><h2>Position Summary</h2><p>As Growth Manager, you'll own and drive the growth strategy for both of our brands — Uncanny Automator and Uncanny Owl. You'll inherit a documented strategy and roadmap, but from day one you own it: you set priorities, sequence initiatives across both product lines, and evolve the strategy as you learn. You'll lead a small team of specialists as a hands-on player-coach — setting direction and contributing directly to the work. You'll report to the President and partner closely with Product to turn our product-led growth model into measurable revenue.</p><p>You'll be joining at an exciting moment. We just launched Uncanny Agent, a new AI agent for WordPress that is already the leader in its space — a category-defining product and the centerpiece of our growth over the coming year. You'll own the go-to-market that carries it forward.</p><p>This is a senior, high-autonomy role with a lot of surface area. It is right for someone who wants to own outcomes across the full funnel, lead a team, and run a disciplined operating cadence — not someone looking to execute across a few channels.</p><h2>Key Responsibilities</h2><p><strong>Strategy and ownership</strong></p><ul><li>Own and continuously refine the growth strategy and roadmap for both Uncanny Automator and Uncanny Owl — deciding what to prioritize, what to defer, and why, given one shared team with finite capacity.</li><li>Own the full growth funnel: acquisition, activation, conversion, retention, expansion, and advocacy.</li><li>Partner with Product on product-led growth — launch readiness, free-tier and upgrade design, pricing and packaging (usage-based AI pricing, the All Access Pass), and feeding customer and market insight back into the product roadmap.</li></ul><p><strong>Team leadership</strong></p><ul><li>Lead and develop a small team of specialists (content, growth operations, design and video, partnerships and affiliates). Set priorities, remove blockers, and contribute directly to copy, campaigns, analysis, and launches when needed.</li><li>Make hiring and outsourcing decisions as the team reaches capacity limits.</li></ul><p><strong>Operating system</strong></p><ul><li>We run on EOS. Run the growth team's weekly Level 10 meeting: own the scorecard, review quarterly Rocks, and lead Identify-Discuss-Solve on the issues list.</li><li>Set quarterly Rocks with clear "done when" definitions and accountable owners, and grade them each quarter.</li></ul><p><strong>Execution and measurement</strong></p><ul><li>Establish trustworthy funnel measurement before optimizing, and set scorecard targets once baselines exist.</li><li>Lead conversion-rate optimization across the free-to-paid, direct-purchase, upgrade, and cross-sell funnels.</li><li>Drive retention and expansion: churn reduction, cancellation and win-back flows, and net revenue retention above 100% through tier upgrades, usage packs, and cross-sell.</li><li>Plan and run product and feature launches end-to-end, coordinating every channel and owner.</li><li>Direct SEO and content, email lifecycle marketing, partnerships, affiliates, and social media as channels in service of the funnel — both directly and through the team.</li><li>Oversee marketing operations and website upkeep for both sites: tracking and analytics, automations, quarterly audits, and incident response.</li><li>Track results and report to the President, translating data into clear decisions and next quarter's priorities.</li></ul><h2>Requirements</h2><ul><li>5+ years in growth or digital marketing for B2B SaaS or subscription software, including direct experience managing a team or function.</li><li>Demonstrated ownership of a full-funnel growth strategy — not just individual channels — with accountability for conversion, retention, and expansion. Fluency with product-led / freemium economics (free-to-paid conversion, ARPU, LTV, net revenue retention).</li><li>Proven success driving B2B software growth across multiple channels (search, social, email, partnerships, affiliates).</li><li>Strong analytics judgment: comfortable defining metrics, diagnosing tracking problems, and making decisions from imperfect data.</li><li>Advanced proficiency with SEO platforms such as Semrush, Ahrefs, or Moz, including on-page optimization and link building.</li><li>Aggressive, hands-on use of AI tools in day-to-day marketing work, and the ability to raise the team's AI proficiency.</li><li>Strong knowledge of the WordPress ecosystem and how to position WordPress plugins.</li><li>Experience running a structured operating cadence (EOS / Traction, OKRs, or similar) and managing competing priorities.</li><li>Exceptional written and verbal English communication.</li><li>Verifiable professional references.</li></ul><p><strong>Bonus qualifications</strong></p><ul><li>Direct experience with EOS / Traction.</li><li>Experience launching new products, not only promoting existing ones.</li><li>Familiarity with usage-based or AI pricing models and freemium-to-paid funnels.</li><li>Experience with Uncanny Owl plugins, LearnDash, or integration/automation platforms such as Zapier or Make.</li></ul><h2>Ideal Candidate Profile</h2><ul><li>An owner who takes an inherited strategy and makes it better, rather than waiting for direction.</li><li>A player-coach who is comfortable both leading a team and doing the work.</li><li>Results-focused and disciplined about priorities — able to say "not this quarter" and explain why.</li><li>Self-motivated with strong follow-through in a remote, high-autonomy environment.</li><li>Growth-oriented and receptive to direct feedback.</li></ul><h2>Benefits and Compensation</h2><ul><li>Competitive salary, dependent on skills and experience.</li><li>Health expense benefits (where applicable).</li><li>Fully remote work.</li><li>Company travel coverage, including an annual all-company retreat.</li><li>The opportunity to own growth for two established WordPress products and work alongside an experienced, AI-forward team.</li></ul> Salary: Dependent on skills and experience