Director of Marketing - Manufacturing AI

<div><strong style="background-color: transparent; color: rgb(0, 0, 0);">Your Opportunity</strong></div><div><span style="background-color: transparent; color: rgb(0, 0, 0);">Our client is a well-funded, series A, AI startup that builds agents for the factory floor. They develop and distribute a software-first agent layer that plugs into the cameras and machines factories already have, and are prototyping robotic arms that extend their agent’s capabilities into the physical world. Their models run and act at the edge so agents can see, decide, and act in real time. Events and metrics flow into a dashboard that provides plant teams immediate visibility. They’re approaching a large (~$140B) and underserved market with a disruptive, asset-light alternative to hardware-heavy robotics and batch analytics. The company has already found traction with manufacturing customers across Quebec, Ontario and the United States, with deployments spanning food and beverage, materials processing, wood processing, plastic extrusion, construction materials and other industrial environments.</span></div><div><br></div><div><span style="background-color: transparent; color: rgb(0, 0, 0);">This is a senior marketing leadership role reporting directly to the CEO, with a dotted line to the head of enterprise sales. You will lead and grow the marketing team while collaborating with a fractional CMO who owns demand generation. Your mandate is the systems, brand infrastructure, and content engine that the rest of the go-to-market motion depends on.</span></div><div><br></div><div><strong style="background-color: transparent; color: rgb(0, 0, 0);">Key Responsibilities</strong></div><ul><li class=""><strong style="background-color: transparent;">Marketing systems and operations:</strong><span style="background-color: transparent;"> Own and evolve the marketing technology stack; build the infrastructure connecting marketing activity to sales pipeline with clean data flows and clear performance visibility</span></li><li class=""><strong style="background-color: transparent;">Campaign and process infrastructure:</strong><span style="background-color: transparent;"> Establish scalable processes for campaign execution, content production, and cross-functional collaboration with the sales team</span></li><li class=""><strong style="background-color: transparent;">Channel and tooling expansion:</strong><span style="background-color: transparent;"> Identify and implement new tools and channels as the company’s needs evolve, including laying groundwork for paid programs when the time is right</span></li><li class=""><strong style="background-color: transparent;">Brand and positioning:</strong><span style="background-color: transparent;"> Build and maintain a sharp, consistent brand narrative and voice across all touchpoints as the company scales</span></li><li class=""><strong style="background-color: transparent;">Product launches and announcements:</strong><span style="background-color: transparent;"> Own go-to-market execution for product launches, major announcements, and key campaign moments</span></li><li class=""><strong style="background-color: transparent;">Content development:</strong><span style="background-color: transparent;"> Develop and maintain a pipeline of thought leadership, case studies, one-pagers, and social content that reflects the company’s technical depth and credibility in the manufacturing sector</span></li><li class=""><strong style="background-color: transparent;">Brand governance:</strong><span style="background-color: transparent;"> Manage and evolve brand guidelines across the website, sales collateral, and event presence</span></li><li class=""><strong style="background-color: transparent;">Sales enablement:</strong><span style="background-color: transparent;"> Partner with the sales team to develop materials that support pipeline development and deal progression in the manufacturing sector</span></li><li class=""><strong style="background-color: transparent;">Funnel alignment: </strong><span style="background-color: transparent;">Ensure tight alignment between marketing and sales on messaging, ICP, and lead handoff</span></li></ul><div><br></div><div><br></div><div><strong style="background-color: transparent; color: rgb(0, 0, 0);">Your Know-How</strong></div><ul><li class=""><span style="background-color: transparent; color: rgb(0, 0, 0);">5+ years of B2B marketing experience at a SaaS, AI, or deep-tech company, with </span><span style="background-color: transparent;">meaningful exposure to industrial or manufacturing buyers</span></li><li class=""><span style="background-color: transparent;">Demonstrated experience marketing to manufacturing, industrial, or related enterprise buyers, with fluency in the personas, buying cycles, and credibility requirements of the sector</span></li><li class=""><span style="background-color: transparent;">Strong systems thinking and hands-on experience owning and optimizing marketing technology stacks</span></li><li class=""><span style="background-color: transparent;">Equally capable of setting brand strategy and executing on content and campaigns directly</span></li><li class=""><span style="background-color: transparent;">Strong content and storytelling instincts, with the ability to translate complex AI or technical capabilities into clear narratives for non-technical buyers</span></li><li class=""><span style="background-color: transparent;">Comfortable operating with autonomy and ambiguity; you build structure rather than wait for it</span></li><li class=""><span style="background-color: transparent;">Startup experience with a track record of delivering results in resource-constrained environments</span></li><li class=""><span style="background-color: transparent;">Experience with marketing tech stacks including Salesforce (CRM), Mailchimp, Buffer,Webflow, and Figma/Canva</span></li></ul><div><br></div><div><strong style="background-color: transparent; color: rgb(0, 0, 0);">It’s a Bonus If</strong></div><ul><li class=""><span style="background-color: transparent;">You have experience working with AI-powered creative or marketing workflow tools</span></li><li class=""><span style="background-color: transparent;">You have managed agency or contractor relationships for content or creative production</span></li><li class=""><span style="background-color: transparent;">Your background includes go-to-market work at a company serving regulated or compliance-heavy industrial environments</span></li></ul><div><br></div><div><span style="background-color: transparent; color: rgb(0, 0, 0);">As this role is open to anywhere in Canada or the United States, the posted salary range is to cover a variety of locations (everything from small towns to big cities!). Compensation range by specific location will be shared during the interview process.</span></div>