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Digital Marketing Manager - Canada
We are committed to providing a safe and responsible betting environment while delivering best-in-class entertainment experiences. This is a unique opportunity to play a key role in launching and scaling our brand in Canada, shaping how we connect with sports fans in a fast-growing market.
We are looking for a Digital Marketing Manager – Canada to lead the development of our brand proposition and campaign direction in the Canadian market. You will work closely with the local Leadership Team and central marketing functions to define and execute a clear, customer-centric marketing strategy aligned to overall business objectives.
You will be responsible for driving customer acquisition and engagement through data-driven digital marketing strategies, ensuring strong brand awareness and conversion performance across all channels.
Salary Range: £65,000 - £75,000
As part of our recruitment process, we may use automated or AI-supported tools to assist with application review and screening. These tools are used to support, not replace, human decision-making. Final hiring decisions are always made by our hiring team.
What You'll Be Doing:
- Define and execute the digital marketing strategy for Canada, aligned with overall business and brand objectives
- Plan and deliver multi-channel campaigns across SEO, PPC, Paid Social, Affiliate Marketing, Display, and Email
- Drive customer acquisition, engagement, and conversion through performance-led marketing initiatives
- Manage and optimise paid media campaigns, ensuring efficient budget allocation and strong ROI
- Own and evolve the SEO strategy, partnering with content and technical teams to improve organic performance
- Collaborate with CRM, content, and design teams to deliver engaging, localised marketing campaigns
- Use data and analytics to optimise campaigns, improve conversion rates, and drive personalisation strategies
- Work closely with internal and external stakeholders to identify consumer trends and refine value propositions
- Build strong cross-functional relationships across DAZN and DAZN Bet to unlock new revenue opportunities
- Monitor market and regulatory trends to ensure compliance and identify growth opportunities
- Ensure all marketing activity aligns with Responsible Gaming principles
What You'll Bring:
- 3+ years’ experience in digital marketing, ideally within sports, entertainment, or gaming/betting
- Strong background in performance marketing and paid media
- Proven ability to drive customer acquisition and revenue growth through digital channels
- Deep understanding of consumer behaviour, particularly sports fans
- Experience managing multi-channel campaigns across paid and organic channels
- Strong analytical mindset with the ability to interpret data and optimise performance
- Comfortable operating at both strategic and executional levels with high attention to detail
- Passion for sport, with a strong understanding of fan engagement across multiple sports
- Experience working in regulated markets (e.g., gambling) is advantageous
- Excellent communication skills with a detail-oriented approach
- Ability to thrive in a fast-paced, dynamic, and international environment
Benefits
About DAZN