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Digital Marketing Manager

<div class="content-intro">What Makes Us Stand Out: Granum is the leading software company devoted to serving landscapers and arborists across North America, providing intuitive, industry-specific solutions designed to help them improve and grow their businesses while impressing their customers. Granum brings together three of the most trusted software names in the industry — LMN, SingleOps, and Greenius — into one powerful software ecosystem. More than just a software company, Granum works alongside its clients to implement systems for estimating, scheduling, crew training, invoicing, and payments, blending technology with hands-on onboarding and human support. The company's mission is to help industry professionals unlock their potential and achieve their most important goals, all united by the belief that its clients’ success is not just a milestone, but a shared mission. As a team, we’re on a mission to reshape an age-old industry, and we’re looking for people who thrive on challenging and meaningful work. Our environment is highly collaborative, innovative, and supportive, with a shared commitment to having fun while making an impact. We live by our core values: We Before Me, Bias to Act, The Extra 1%, Accountable to Outcomes, Unconditional Transparency, and Forgiveness. If this resonates with you, we’d love to meet you and explore how you can help us build the future of the green industry! Our culture and growth has been recognized with multiple awards, it’s a great time to join! <ul> <li>Comparably 2024 #23/100 <a href="https://www.comparably.com/awards/winners/best-leadership-teams-2024-small">Best (small/ medium sized companies) Leadership Teams</a></li> <li>Comparably 2024 #63/75 (small/ medium sized companies) <a href="https://www.comparably.com/awards/winners/happiness-2024-small">Happiest Employees</a></li> <li>#9 Atlanta Business Chronicle's 2024 Best Places to Work (Our second year in a row!) </li> <li>#6 of <a href="https://builtin.com/awards/us/2024/best-startup-places-to-work">Built In’s 2024 Best Places to Work: Top 50 start-ups in Atlanta</a> (Our second year in a row!) </li> <li><a href="https://www.inc.com/best-workplaces/2023">Inc Magazine’s 2023 Best Places to Work </a></li> <li>Inc. 5000: #131 of 2024 <a href="https://www.inc.com/regionals/southeast">Southeast Regional America’s Fastest Growing Companies</a>. (Our third year in a row!) </li> <li><a href="https://www.inc.com/inc5000/2023">Inc 5000 America's fastest-growing private companies</a> (Our third year in a row!) </li> <li>Certified Great Place to Work Canada 2024</li> </ul></div>Location: Remote (US or Canada). The role This role owns the performance of granum.com and our paid media engine across three brands (LMN, Greenius, and SingleOps). You’ll drive pipeline through better website experiences, a stronger technical SEO/AEO foundation, and a paid media program that’s rigorously managed—even though an external agency executes it. You’re the in-house owner of the agency relationship: you brief them, hold them to performance targets, and make sure what they’re running ladders up to pipeline. You’re also the one keeping the website working hard for the business — conversion paths, landing page infrastructure, CRO, and the technical foundation that makes our content program pay off. This is an IC role on a fast-moving demand gen team. The right person is analytical, hands-on with the website, and confident managing an agency. Who you’ll work with You’ll report to the Sr. Director of Demand Generation and partner closely with: <ul> <li> Demand Gen Managers (DGMs) running campaigns across LMN, Greenius, and SingleOps — they brief you on pipeline priorities; you translate those into digital action </li> <li> Content Marketing Manager on the joint SEO/AEO program—they own editorial strategy; you own the technical foundation </li> <li> Marketing Operations (MOPS) on attribution, tracking, and Salesforce-side configuration </li> <li> External paid media agency: you’re their primary Granum contact–with significant support from the DG team–responsible for briefing, performance reviews, and accountability </li> <li> Product Marketing on messaging and positioning designed to convert </li> </ul> What you’ll own Website performance <ul> <li> Conversion rates, user flows, and page-level performance across granum.com and brand pages </li> <li> CRO program: design experiments, set hypotheses with DGM input, call winners, and build the test backlog from your own performance reads </li> <li> Core Web Vitals, site speed, and the technical health that determines whether everything else works </li> </ul> Organic growth (SEO/AEO) <ul> <li> Technical SEO/AEO foundation: schema, redirects, site architecture, indexation, and core web vitals, with the support of an external dev agency </li> <li> Joint program with Content Marketing — you own the technical surface; they own keyword strategy and topical authority </li> <li> The judgment call on whether a performance issue is technical or editorial, and what to do about it </li> </ul> Landing page infrastructure <ul> <li> LP template library across HubSpot and WordPress </li> <li> Routing logic: which platform a given campaign uses, and why </li> <li> Self-serve enablement so DGMs can ship Tier 2/3 LPs without queuing on you </li> </ul> Paid media — agency partnership The agency executes across several channels on behalf of our brands. You own the relationship and the outcomes. <ul> <li> Day-to-day management: weekly check-ins, briefing cycles, creative feedback, performance reviews </li> <li> Channel mix, budget pacing, and creative direction in collaboration with our external partner </li> <li> Translate DGM pipeline priorities into clear agency briefs; bring back what’s working to the team </li> <li> Review agency reporting critically — you know enough to spot what’s missing, what’s being smoothed over, and what needs a harder look </li> </ul> Reporting and analysis <ul> <li> Weekly and monthly reporting across website, paid media, and SEO/AEO performance </li> <li> Variance analysis when results drift — you diagnose it and bring a recommendation </li> <li> Partner with MOPS on attribution and pipeline reporting; flag data quality issues when you see them </li> <li> Translate performance into clear language for DGMs and marketing leadership </li> </ul> What you’re accountable for Two numbers, primarily: <ul> <li> Paid media CAC. Hit CAC targets per product across all three brands with the collaboration of an agency partner. </li> <li> Website conversion performance. Conversion rates across granum.com and brand pages move in the right direction, and the LP template library stays current so DGMs can ship without queuing on you. </li> </ul> Secondary: technical AEO/SEO health (indexation, site speed) and CRO test cadence. What we’re looking for Experience <ul> <li> 4–6 years in digital marketing in B2B SaaS, with hands-on ownership of website performance and CRO </li> <li> Experience managing or closely partnering with an external paid media agency — you know what good agency output looks like and how to push for it </li> <li> Comfort with paid media performance data: you can read a channel report, spot what’s off, and form a view without being walked through it </li> <li> Real CRO experience — you’ve designed experiments, called winners, and can talk about tests that didn’t work and why </li> <li> Familiarity with technical SEO and emerging AEO/AI-driven discovery — you’ve worked with schema, redirects, and architecture, even if you weren’t writing the code </li> <li> Strong project management skills, including managing external agency relationships and cross-functional stakeholders </li> </ul> How you operate <ul> <li> You ask why before you ask what to do next. If CAC ticks up or a conversion rate drops, you’re already in the data before anyone flags it. </li> <li> You manage the agency, not the other way around. You don’t relay what they said — you evaluate it, push back when something doesn’t add up, and bring your own read. </li> <li> You manage up and across well. DGMs need clear answers on what’s happening in their channels. You’re the connective tissue and you take that seriously. </li> <li> You write clearly. Whether it’s a brief, a performance summary, or a Slack message explaining why something changed — you communicate in a way non-digital colleagues can act on. </li> </ul> Comfort with AI We’re investing in agentic AI to support how the demand gen function operates. You don’t need to be an expert, but genuine openness is non-negotiable. <ul> <li> You’ve used AI tools in your day-to-day work — even informally — and can talk about what’s worked and what hasn’t </li> <li> You’re curious about where AI is changing digital marketing execution and willing to learn as we build </li> <li> Bonus: you’ve experimented with a custom GPT, a Claude project, or a Zapier/Clay automation that changed how you worked </li> </ul> Tools you should know <ul> <li> Paid media platforms: Google Ads, Meta Ads Manager, LinkedIn Ads, Bing Ads </li> <li> Analytics & reporting: GA4, Google Tag Manager, Looker Studio, Search Console </li> <li> SEO/AEO: SEMrush (or equivalent) </li> <li> CMS & marketing automation: WordPress, HubSpot </li> <li> CRO: experience with A/B testing tools (Hotjar, Optimizely, or similar) </li> <li> Helpful: Salesforce basics, hands-on with AI tools (Claude, ChatGPT, Zapier AI, Clay), familiarity with a Snowflake-style data layer </li> </ul> What we’ll give you <ul> <li> Real ownership. Website, CRO, technical SEO/AEO, LP infrastructure, and the agency relationship — a wide lane with clear accountability. </li> <li> A clear mandate. DGMs tell you what the pipeline needs; you figure out how to get there. The Sr. Director backs your calls. </li> <li> A realistic budget. Show clear ROI and we’ll invest the dollars. </li> <li> Honest context. We have ongoing work on attribution, data, and tooling — you’ll know what’s sharp and what’s still being built. </li> <li> Momentum. There’s real movement here; the right person will have space to do their best work. </li> </ul> If this sounds like the role you’ve been looking for, we’d love to hear from you! Compensation: <ul> <li> Canada-based candidates: CAD 105,000 - 125,000 </li> <li> US-based candidates: USD 105,000 - 125,000 </li> </ul> <div class="content-conclusion">Reasons why you would love it here! <ul> <li>Join a team culture that’s all about collaboration, support, and having fun while making a real impact every day.</li> <li>In the U.S., we offer comprehensive medical, dental, and vision coverage with multiple plan options, plus additional add ons like HSA/FSA accounts, disability and life insurance, and more.</li> <li>In Canada, we provide an employer-funded HSA-based benefits plan with drug, dental, and mental health coverage - giving you a flexible way to manage your healthcare needs.</li> <li>We're committed to your financial future, with 401(k) matching for U.S. employees and RRSP matching for those in Canada.</li> <li>We invest in your growth through tailored career development conversations and support for tools, courses, and resources to help you thrive.</li> <li>And when it comes to work-life balance? We offer unlimited Paid Time Off, paid company holidays, and a company-wide winter break from December 24 to January 1 - so you can truly recharge.</li> </ul> Granum does not sponsor work authorization needs; candidates must have proper work authorization to work for any employer in Canada or the U.S, without sponsorship from the company. Granum is an Equal Employment Opportunity and Affirmative Action Employer. We consider qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, marital status, protected veteran status, or disability status. Granum participates in the federal E-Verify program. Granum is committed to providing accessible employment opportunities in accordance with the Accessibility for Ontarians with Disabilities Act, 2005. Granum reserves the right to change job descriptions as per the needs of the organization. For accommodation requests, please contact <a href="mailto:hr@granum.com">hr@granum.com</a></div>

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