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CRM Manager
About Tripadvisor:
The Tripadvisor Group connects people to experiences worth sharing, and aims to be the world’s most trusted source for travel and experiences. We leverage our brands, technology, and capabilities to connect our global audience with partners through rich content, travel guidance, and two-sided marketplaces for experiences, accommodations, restaurants, and other travel categories. The subsidiaries of Tripadvisor, Inc. (Nasdaq: TRIP), include a portfolio of travel brands and businesses, including Tripadvisor, Viator, and TheFork.
We're seeking a strategic and data-driven CRM Manager to join our team and spearhead the development and execution of comprehensive, full-funnel CRM marketing initiatives. This pivotal role is responsible for stimulating user engagement, boosting conversion rates, and fostering long-term retention through personalized and targeted messaging across multiple channels, including email, push notifications, in-app messages, and onsite experiences. You’ll collaborate closely with product, marketing, and analytics teams to orchestrate impactful campaigns that effectively connect our members with new features, content, and offers, ultimately driving business growth and enhancing customer lifetime value.
Job location: Remote US East Coast
What You’ll Do:
- Campaign Strategy & Execution:
- Conceptualize, develop, and launch innovative CRM campaigns across email, push, in-app, and onsite channels to support lifecycle marketing, product launches, promotional offers, and other key business objectives. Ensure seamless integration and coordination across channels for optimal campaign performance.
- Product Marketing Alignment:
- Forge strong partnerships with product and marketing teams to effectively communicate new product features, updates, benefits, and value propositions to members through various CRM channels. Craft compelling messaging that resonates with target audiences and drives product adoption.
- Segmentation & Personalization:
- Leverage customer data, behavioral insights, and predictive analytics to segment audiences and deliver personalized messaging and experiences tailored to individual user preferences, needs, and stage in the customer journey.
- Onsite CRM & Retargeting:
- Drive a cohesive full-funnel strategy by seamlessly connecting offsite messaging with onsite experiences. Collaborate closely with web/product teams to ensure consistency, optimize user flows, and maximize conversion rates.
- Performance Tracking & Reporting:
- Meticulously analyze campaign performance and user behavior data to identify trends, optimize content and targeting strategies, and share actionable insights with cross-functional teams. Prepare and present regular performance reports to stakeholders.
- Customer Journey Mapping:
- Develop and refine customer journey maps to visualize and understand key touchpoints and interactions throughout the customer lifecycle. Identify opportunities for optimization and personalization at each stage.
- AI-Driven Personalization & Optimization:
- Leverage AI and machine learning tools to enhance audience segmentation, content personalization, send-time optimization, and campaign performance. Partner with analytics and product teams to test and implement AI-driven solutions that improve efficiency, scalability, and customer experience across the lifecycle.
Skills & Experience:
- 3–5 years of demonstrated experience in CRM or lifecycle marketing, preferably with a digital product or subscription-based business.
- Deep understanding of email marketing, push notifications, in-app messaging, and retargeting best practices.
- Strong analytical and data-driven mindset; ability to derive actionable insights from data and use them to inform strategic decisions and measure results.
- Leverage AI and machine learning tools to enhance audience segmentation, content personalization, send-time optimization, and campaign performance. Partner with analytics and product teams to test and implement AI-driven solutions that improve efficiency, scalability, and customer experience across the lifecycle.
- Demonstrated ability to use AI tools to improve efficiency, quality, and decision-making in day-to-day work.
- Proven ability to operate effectively with a global-first mindset
- Excellent cross-functional collaboration and communication skills. Ability to work effectively with diverse teams and stakeholders.
- Detail-oriented with strong project management and organizational skills. Ability to manage multiple projects simultaneously and meet deadlines.
- Creative problem-solver with a passion for innovation and customer-centricity.
What We Offer:
- Competitive compensation packages (routinely benchmarked against the latest industry data), including base salary and annual bonuses
- “Work your way” with flexibility to suit your lifestyle. Tripadvisor Group takes a remote-friendly approach to collaboration across a worldwide team, with the option to join on-site as often as you’d like or as required by your team.
- Flexible schedule. Work-life balance is ingrained in our culture by design. Trust and accountability make it work.
- Donation matching. Give back? Give more! We match qualifying charitable donations annually.
- Tuition assistance. Want to level up your career? We love to hear it! Receive annual support for qualified programs.
- Lifestyle benefit. An annual benefit to spend on yourself. Use it on travel, wellness, or whatever suits you.
- Travel perks. We believe that travel is employee development, so we provide discounts and more.
- Employee assistance program. We’re here for you with resources and programs to help you through life’s challenges.
- Health benefits. We offer great coverage and competitive premiums.
- Generous referral scheme. Help us grow and be rewarded with generous awards for referring successful candidates.
The salary range for this role is $120,000 - $140,000 (USD) This is the lowest to highest salary we in good faith believe we would pay for this role at the time of this posting. We may ultimately pay more or less than the posted range. An employee’s pay position within the wage range will be based on several factors including, but limited to, relevant education, qualifications, certifications, experience, skills, seniority, geographic location, performance, and business or organizational needs. This compensation range may also be modified in the future.
Our Cultural Pillars:
Traveler first
We exist to create value for our customer, the traveler. We enable our suppliers and partners to unlock this value. Their collective behaviors and insights are what drives us.
Execution is our edge
We act fast, experiment, learn from failure, iterate, and improve the solutions of tomorrow across every aspect of our business. Our execution is agile, data-driven, prioritised, and built to scale. We assume no problem is someone else’s problem and finish what can be done today, knowing tomorrow will bring fresh challenges.
We succeed together
The best outcomes are driven by empathic, humble, and diverse subject matter experts working toward shared goals. We collaborate relentlessly, challenge assumptions, give actionable feedback, and set each other up for success through empowered teams with a clear charter. We transparently take ownership of our growth, individually and as a team. We celebrate the quality of our effort, our learnings, and our collective achievements.
We strive to create an accessible and inclusive experience for all candidates. If you need a reasonable accommodation during the application or the recruiting process, please make sure to reach out to your individual recruiter or our team at AccessibleRecruiting@tripadvisor.com.
If you have any additional questions about careers at Tripadvisor, you can email us at recruitment@tripadvisor.com. We have all the answers!
#LI-CH01
#TRIPADVISOR
Remote
Skills:
Analysis Skills, Artificial Intelligence (AI), Benchmarking, Best Practices, Business Growth, Campaigns, Channel Strategies, Communication Skills, Cross-Functional, Customer Experience, Customer Relationship Management (CRM), Customer/Client Research, Customer/Consumer Behavior, Detail Oriented, Develop and Maintain Customers, Email Campaign, Email Marketing, Establish Priorities, Funding, Health Plan, LifeTime Value (LTV), Machine Learning, Machine Tool, Marketing, Multitasking, Organizational Skills, Performance Analysis, Predictive Modeling, Problem Solving Skills, Process Improvement, Product Lifecycle, Product Marketing, Product Testing, Product/Service Launch, Project/Program Management, Promotional Programs, Quality Management, Restaurant, Staff Development, Team Player, Time Management, Trend Analysis, Tuition Fees, Website Conversion
Tripadvisor
