Copywriter (D2C) - Fast‑growing international Baby clothing brand - Part time ( 20-30 hours per week @ circa R200 per hour)

  • Copywriter (Part‑Time, Remote – South Africa)
  • £10 / R200 per hour
  • 20–30 hours per week
  • Fully Remote
An established international baby and children’s brand is looking for a
  • *creative, detail‑driven Copywriter**
to join its Brand Marketing team on a part‑time, remote basis. The brand is known for its award‑winning products, highly engaged global community, and strong reputation among parents, influencers, and industry leaders.

This role is ideal for a writer who loves storytelling, understands how to communicate with parents and families, and can confidently adapt tone for both UK and US audiences. The successful candidate will work closely with a UK‑based Brand Manager and collaborate with designers and channel owners across the business.

  • *🍋 The Role**
The Copywriter will be responsible for producing high‑quality, thoughtful copy across multiple touchpoints, helping the brand communicate clearly, consistently, and creatively. This includes website content, email campaigns, paid ads, printed materials, and other marketing channels.

The role requires someone who can take on an established tone of voice, write emotively when needed, and use AI tools to support ideation, efficiency, and creativity — while still delivering original, human‑led work.

This is a remote contractor position based in South Africa.

  • 🍋 What You’ll Work On
  • Writing engaging, on‑brand copy for email, website, paid ads, social media, press releases, and printed materials.
  • Supporting ad‑hoc business initiatives with clear, compelling copy.
  • Creating product and collection descriptions using AI tools to streamline workflow.
  • Naming products and collections in a way that aligns with brand identity.
  • Collaborating with an SEO agency to produce SEO‑friendly titles, meta descriptions, and occasional blog content.
  • Ensuring consistent tone of voice across all customer touchpoints.
  • Working closely with designers and channel owners to bring campaigns to life.
  • 🍋 About You
  • 4+ years’ experience as a copywriter with excellent grammar, spelling, and proofreading skills.
  • Experience writing customer‑facing copy for retail, e‑commerce, or D2C brands.
  • Confident using AI tools for idea generation and workflow efficiency.
  • Strong understanding of SEO from a copywriting perspective.
  • Ability to adapt tone for UK and US audiences.
  • Highly organised, detail‑oriented, and able to manage multiple briefs.
  • Strong communicator who can work collaboratively and independently.
  • Comfortable receiving and applying constructive feedback.
  • Creative thinker with a passion for brand storytelling.
  • *🍋 Benefits**
  • Opportunity to work with an award‑winning international baby and toddler brand.
  • Fully remote role with a growing team of South Africa‑based contractors.
  • Collaborative, supportive environment with talented colleagues.
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