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Content Designer III - Experience Design (XD)

About the position

At Expedia Group, we help travelers explore the world, one journey at a time. As a global travel company powered by passionate people, trusted partnerships, and leading technology, we connect travelers, partners, and advertisers through our consumer brands, B2B network, and travel advertising business. Here, you'll do meaningful work that helps millions of people discover, book, and experience travel with more ease, confidence, and joy. Our five Behaviors-Traveler First, Think Big, Operate with Excellence, Ownership Mindset, and Succeed Together-help foster a supportive environment where people can grow their careers and have the flexibility, benefits, and support to do their best work. Join us and build for travelers everywhere. Expedia Group brands power global travel for everyone, everywhere. We design cutting-edge tech to make travel smoother and more memorable, and we create groundbreaking solutions for our partners. Our diverse, vibrant, and welcoming community is essential in driving our success. To shape the future of travel, people must come first. Guided by our Values and Leadership Agreements, we foster an open culture where everyone belongs, differences are celebrated, and know that when one of us wins, we all win. Do you enjoy solving complicated content problems? Do you want to use your Content Design skills to impact user experiences that help millions of people enjoy more of the world? At Expedia Group, our mission is to power global travel for everyone, everywhere. As a Content Designer III in our Experience Design (XD) team, you'll work in a worldwide cross-disciplinary team that unites Product Design, Content Design, and Research to deliver innovative and cohesive end-to-end experiences that serve the needs of our travelers and partners. We're looking for a motivated and experienced Content Designer who is proficient in developing product content strategies, skilled at blending UX writing with storytelling, and confident in taking a content-first approach to end-to-end experience design. Reporting to the Senior Content Design Manager, this Content Designer will help drive the content strategy and enhance the product experience for our Expedia and Insurance experiences.

Responsibilities

Design thoughtful, intuitive, and accessible content solutions for a range of product use cases and interactions – from onboarding and in-app education to transactional flows and push notifications.
Apply solid information architecture methods (such as content modeling and mapping) and UI frameworks to design scalable content solutions.
Audit, analyze, structure, create, and present compelling UX content throughout the product experience.
Partner across product and research teams using human-centered design methods to drive content tests that measurably improve the traveler experience, and identify, log, prioritize, and resolve content bugs across the portfolio.
Apply a holistic, customer-focused approach to creating a cohesive content strategy for our loyalty programme across all product areas.
Use both qualitative and quantitative insights, along with business analytics, to drive content insights and solutions.
Partner across teams to improve the accessibility, inclusion, readability, and translatability of product content
Have strong facilitation and presentation skills to clearly and confidently communicate the rationale for decision-making to team members and stakeholders.
Influence, persuade, and negotiate with stakeholders to design the best experiences that meet the needs of travelers and businesses.

Requirements

Bachelor's degree in a related technical field; or equivalent related professional experience in core skills such as UX Writing, content audits and analysis, content mapping and modeling, information architecture, content planning and sourcing, conversational design, and storytelling (this is not a content marketing role)
5+ years of experience as a Content Designer, UX writer, or Content Strategist
Ability to audit, analyze, structure, create, and design content independently in compelling user-focused product experiences using established frameworks
Strong skills in confidently presenting compelling rationale and narratives behind content strategies and decisions to peers, partners, and key stakeholders - such as Legal, Marketing, Security, Product, and top leadership
Expertise in persuasion and negotiation with stakeholders to create optimal experiences that balance both traveler satisfaction and business objectives
Experience applying human-centered design (HCD) practices to product experiences

Nice-to-haves

Experience taking a thoughtful, empathetic, and inclusive approach to design that meets every user where they are
Experience in solving complicated content problems for multiple user segments and can develop content solutions across brands.
Maintain a portfolio of work that showcases your skills as a design thinker and honed UX writer. We are particularly interested in examples of how your influence enhances cross-functional thinking to drive retention in Loyalty and Membership areas.
Demonstrate a curiosity to explore and apply emerging AI technologies, including prompt engineering, structured content to enhance strategy and operational efficiency.

Benefits