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Consumer & Brand Insights Manager
About the position
At Crocs, Inc., every career offers a chance to make a real impact. No two journeys look the same. And that's exactly how we like it. Whether you’re welcoming customers into our stores, collaborating with global teams at our headquarters, or keeping operations moving at our distribution centers, your impact is real and valued. At Crocs, Inc. you’re not expected to fit a mold. You’re encouraged to break it and create something better. OverviewAt Crocs, Inc., we are seeking a Manager, Consumer & Brand Insights to lead and manage the development of a best-in-class consumer insights function across the Crocs and HEYDUDE brands. Help us put the consumer at the center of everything we do. In this role, you’ll build and evolve deep consumer insight across both brands—from segmentation and behaviors to brand and competitive positioning—and turn it into clear actions that guide strategy, product, marketing, and commercial choices. You’ll partner with teams across the business and continuously improve how we gather and use insights globally.
Responsibilities
- Fuel Strategy: Own and evolve the global consumer and brand insights ecosystem—brand tracking, segmentation, and behavior analysis—to inform long‑term strategy and near‑term decisions.
- Drive Impact: Build a clear, enterprise‑wide understanding of consumers’ needs, motivations, barriers, and purchase drivers, turning insight into practical actions that move the business forward.
- Lead Change: Design and continuously improve dashboards, reporting, and insight tools that drive adoption, clarity, and measurable impact across teams.
- Think Ahead: Proactively identify trends, opportunities, and risks across consumer segments, brand health, and competitive dynamics, translating them into clear strategic recommendations.
- Connect & Influence: Act as a trusted thought partner to marketing, product, and commercial teams—embedding insights into planning, decision‑making, and execution.
- Act with Ownership: Lead external research partners and platforms, ensuring strong methodologies, high data quality, and effective use of modern and AI‑enabled tools.
- Raise the Bar: Drive innovation and continuous improvement in how consumer insights are captured, analyzed, and activated across the organization.
- Enable Others: Serve as the central point of contact for consumer and brand insights, supporting key initiatives such as campaign measurement, product innovation, and go‑to‑market strategy.
Requirements
- Five (5)+ years of experience in market research with a focus on brand health tracking; with previous experience in retail/consumer products/footwear
- Bachelor’s degree or equivalent experience in business, marketing, or related field; Advanced degree in mathematics or statistics and/or extensive experience in market research/consumer insights within research firms, agencies, or brands preferred. Proficient in MS office (Word, Excel and PowerPoint)
- Turn complex data into clear, practical insights that shape real business decisions
- Deep experience with consumer research (surveys, segmentation, analytics) and knowing when to use the right approach
- Comfortable using modern insights and visualization tools, including AI‑enabled platforms (e.g., Excel, Tableau, Power BI)
- Self‑starter with a bias for action—takes ownership, moves work forward, and navigates ambiguity with confidence
- Strong storyteller and collaborator who partners across teams and influences senior leaders
Benefits
- This position is eligible to participate in a company incentive program.
- This position is eligible for company benefits including but not limited to medical, dental, and vision coverage, life and AD&D, short and long-term disability coverage, paid time off, employee assistance, participation in a 401k program that includes company match, and many other additional voluntary benefits.
