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AVP Paid Social Manager Meta Pinterest Reddit LinkedIn
Required Education-Bachelor's Degree, or in lieu of degree, high school diploma/GED and 7+ years of Marketing experience-High school diploma or equivalent (eligibility requirement)Required Skills-Paid Social Execution-Client Service and Business Team Management-6+ years of hands-on experience managing paid social campaigns (actively working within buying tools at an agency and/or in-house media team)-Must have executed campaigns within several paid social tools, including Facebook/Instagram, LinkedIn, Pinterest, Reddit, etc.-2+ years of experience leading large social media brands and mentoring/managing junior team membersDesired Characteristics-Understanding of all areas of campaign building, pacing, optimizing, and reporting-Experience with both B2C and B2B campaigns (financial, health, or retail categories a plus)-Solid understanding of technical paid social campaign build (bidding structure, tagging, trafficking, custom events, audience management)- Excellent team-building and collaborative skills; flexibility to pivot with strategy, regulatory, and market evolution-Creative and resourceful; proven problem-solving ability-Detail-oriented and organized; able to juggle competing demands and prioritize-Advanced Excel and PowerPoint skills; strong business writing skills-Comfortable presenting to senior client stakeholders-Strong aptitude for numerical detail and analytical thinkingPaid Media Team achieves growth through data-driven decisions and meaningful customer interactions. The AVP, Paid Social Manager leads digital campaign efforts, supporting the Health and Wellness portfolio across the Synchrony enterprise. Executes and optimizes paid social campaigns within Meta, Pinterest, Reddit, and LinkedInEssential Responsibilities-Paid social campaign planning, development, execution, optimization, and forecasting in collaboration with Paid Social Analysts-Monitor campaign performance daily and optimize based on KPIs-Work directly with business teams on initial campaign planning and weekly/quarterly performance reviews, serving as campaign leader-Develop ongoing testing plan; identify growth opportunities to expand innovation, new platforms/tactics, and drive increased acquisition volume-Identify automation opportunities leveraging internal/external tools such as Sprinklr-Collaborate with analytics on measurement, tagging, and reporting-Collaborate with other channel leads (programmatic, SEM, SEO, etc.) on cross-channel integration and strategy-Manage external partner relationships; identify new channels and innovative opportunities-Provide oversight and coaching to Paid Social Analyst as needed-Present Paid Social capabilities, case studies, learnings, and strategic POVs to client teams and internal Performance Marketing teams-Perform other duties and/or special projects as assigned**Only those lawfully authorized to work in the designated country associated with the position will be considered.** **Please note that all Position start dates and duration are estimates and may be reduced or lengthened based upon a client’s business needs and requirements.**
