Assistant Manager, Social Media

Job Description:

• Assist in driving innovation in storytelling & publishing across @adidas brand social media platforms, partner platforms and new media.
• In partnership with the Senior Manager, Social Media execute against the adidas Global Category and Market owned and partner network.
• Define the social editorial calendar for key initiatives and influence day-to-day publishing to the category’s social communities.
• Act as a Newsroom key point of contact for either Originals/Lifestyle, Sportwear and/or Outdoor and its consumer across all relevant social platforms.
• Create engaging content plans and experiences which drive conversation and connect to adidas’ wider digital world—adidas.com & adidas app, prioritizing membership.
• Ensure innovation is landed in key campaigns across social platforms.
• In collaboration with sports marketing and culture marketing teams, ensure brand stories are amplified through adidas partner portfolio and network channels.
• Execute the social media strategy across select NAM @adidas brand social channels (calendar, roll out, content ready to publish, social listening, reactive publishing).
• Support NAM team of social media publishers to manage and moderate adidas’ brand channels to build and protect the brand.
• Work with Newsroom network–PR, Partner Activation, Analytics–to maximize the publishing mix for all campaigns across owned, earned and paid channels.
• Identify and implement platform trends.
• Partner with Brand Marketing/Communications and Digital Marketing teams to create effective editorial calendar and post plan specific to each social platform.
• Create publishing plans for adidas partners/athletes in-line with category social plans.
• Listen, respond, analyze, moderate and engage key social communities – reporting all findings and constantly adjusting strategy and tactics depending on data.
• Join cross functional project teams on larger scale adidas Brand initiatives.
• Monitor and record discussion trends to identify opportunities to shape future communications, raise issues with PR and Customer Service, and share with relevant Business Units.
• Work closely with key social influencers and/or sports marketing partners within category to ensure content visibility and discussion.
• Monitor performance against KPIs to feedback to stakeholders on success and outcome of content placement in media or publishing of content on social channels.

Requirements:

• BA/BS in marketing, advertising or related field required.
• Two (2) years of social marketing experience, preferably with a sporting or consumer goods company or equivalent account management experience at an agency.
• Strong knowledge of the social media ecosystem and understanding how to effectively manage a social community (i.e. Meta, Tik Tok, X, Snapchat, YouTube, Pinterest).
• Excellent writing and oral communication skills to develop relevant post plans.
• Ability to manage and / or collaborate with internal and external cross-functional groups: product marketing, communications, social, digital and retail.
• Understanding of editorial planning, particularly across PR and social landscape including experience using social media analytics & publishing tools (e.g. Khoros/Sprinklr/Talkwalker).
• Strong written and verbal, presentation and organizational skills.
• Fluent written and spoken English language skills.
• Knowledge, passion and understanding of Sports, Music, Streetwear and Fashion.
• Influencer and Creator-led Marketing.
• Content creation for social.

Benefits:

• adidas offers robust and progressive medical, including HSA (Health Savings Account) with employer funding or FSA (Flexible Spending Account) options, dental, vision, prescription drug coverage, adoption, with surrogate and fertility support, short and long-term disability, and basic life and AD&D insurance, which can be supplemented with employee-paid coverage.
• Employees are able to enroll in adidas’ 401k plan and Stock Purchase Plan with employer match.
• Full-time employees are eligible for education assistance and generous Leave policies including 12 weeks of paid parental leave.
• Employees are eligible to earn an annual bonus based on both company and personal performance.
• Employees accrue prorated flexible time off in the amount .4388 hours per day that increases with years of service, twelve paid holidays throughout the calendar year and Service Time Off during milestone years.
• Hybrid work policy: attendance in the office Monday through Thursday, remote on Friday (flexibility).
• Language: workplace working language is English.